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'47 engagement report

@47 - 289K followers on X

Measured over 15 original posts from a 30-day window, last computed on September 20, 2026.

Engagement

Bottom quarter for its size
Per follower
0.002%
of 289K followers
Per impression
0.106%
6.6K views on a typical post
Reach
2.28%
of its followers see a post
Typical post
7
interactions (median)
Saved
0.015%
1 bookmarks on a typical post
Posting rate
0.63/day
active 50% of days
Peak time
15:00 UTC
Saturday

A typical post picks up 7 interactions against 289K followers, an engagement rate of 0.002%. Measured over 15 original posts, its engagement rate beats 11% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.6K times each, and 0.106% of those impressions turn into an interaction. That is about 2.28% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 15:00 UTC, and Saturday is the busiest day of the week. Of the 15 posts sampled, 100% carry an image or video, 13% are part of a thread and 53% link out. The account's strongest tracked post pulled 442 interactions, about 63x its own typical post.

Measured over 15 original posts from a 30-day window, last computed on September 20, 2026.

Compared with accounts its own size

'47's engagement rate beats 11% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 7% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, '47 sits below the 10th percentile of the 157,374 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.128%
p750.604%
p902.32%
p9983.4%
Engagement rate as a share of followers, across the 157,374 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,055 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.128%
75th percentile0.604%
90th percentile2.32%
99th percentile83.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link53% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 53% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 149 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 8, 202663x their median

    collab alert: @47 brand is teaming up with Sarcone's Bakery for a pop-up takeover inside the bakery itself. It's going down Monday the 13th and Tuesday the 14th, 11am to 5pm, ahead of the MLB All-Star Game, featuring exclusive merchandise and Sarcone's classic items with 47 branding. Guests who buy an item from a special menu will receive a limited-edition hat and shirt. A heat press station will be on hand for custom patches and the bakery will go through a two-day transformation.

    3833317998K viewsView on X
  • Aug 4, 202648x their median

    HYPE IS REAL: WNBA's Cleveland Sirens unveiled its name and logo today. They also dropped some merch and its selling out 👀👀 https://t.co/jyobp83PiM

    303242556K viewsView on X
  • Jul 14, 202616x their median

    Philly answered the bell. Thousands of you showed up and broke bread. Shoutout to the Sarcone family, Chase Utley, and everyone who came through to get a taste of ’47 x Sarcone’s Bakery! https://t.co/DtRuCF9G7l

    10010328.7K viewsView on X
  • Jul 10, 202611x their median

    See you soon, Philly. https://t.co/NcH4hxVJXW

    7180013K viewsView on X
  • Aug 13, 20265.0x their median

    Introducing the latest New Balance x '47 drop. The season’s colors – now, on popular styles and knits. https://t.co/Mlb3oPnCy2

    3212011K viewsView on X
  • Jul 18, 20263.9x their median

    For the love of the ballpark. Explore the MLB Stadium Series Collection at https://t.co/8JIYJtGwPo https://t.co/USKVhVXocr

    2421012K viewsView on X
  • Jul 13, 20263.6x their median

    Two days left to stop by the '47 Print Shop in All-Star Village! 🪶 📍Pennsylvania Convention Center, Philadelphia, PA 🕰️ 10AM - 6 PM ET *This is a ticketed event https://t.co/yHWTzwk2iq

    2111212K viewsView on X
  • Aug 6, 20263.1x their median

    Fall 2026. Life in Layers. https://t.co/86faq1r08k

    173118.8K viewsView on X
  • Aug 3, 20263.0x their median

    Fall 2026 A countdown to cooler days. https://t.co/LKqb8ouAFt

    163119.4K viewsView on X
  • Aug 1, 20262.7x their median

    The ’47 CLEAN UP | Exclusive August ’26 Collection Find your shade. Available for select MLB®, NFL, and NCAA teams. Explore the collection: https://t.co/REsbkOwIyB https://t.co/oqYyMt3nQz

    152209.3K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 7 interactions against 289K followers, an engagement rate of 0.002%. Measured over 15 original posts, its engagement rate beats 11% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.6K times each, and 0.106% of those impressions turn into an interaction. That is about 2.28% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 15:00 UTC, and Saturday is the busiest day of the week. Of the 15 posts sampled, 100% carry an image or video, 13% are part of a thread and 53% link out. The account's strongest tracked post pulled 442 interactions, about 63x its own typical post.

What is '47's engagement rate on X?
'47 (@47) has an engagement rate of 0.002%, based on the median interactions across 15 original posts from the last 30 days against 288,779 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, '47 sits below the 10th percentile of the 157,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @47 have real engagement?
Its engagement rate beats 11% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @47 post?
Most posts go out around 15:00 UTC, and Saturday is its busiest day, at roughly 0.63 posts per day across the measured window.

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