HBO Max is on Twitter (X) as @hbomax, with 1,901,040 followers and 1,590 posts. It lost 7,159 followers in the last 7 days and 6,911 in the last 30 days. A typical post draws 341 interactions, an engagement rate of 0.018% per follower.
Insights
Over the last 30 days @hbomax lost 6,911 followers (-0.36%). In the last 7 days the change was -7,159 followers. Its strongest tracked day added +316,189 followers on Jul 20, 2026.
Engagement
A typical post picks up 341 interactions against 1.9M followers, an engagement rate of 0.018%. Measured over 61 original posts, its engagement rate beats 41% of 24,308 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 36K times each, and 0.939% of those impressions turn into an interaction. That is about 1.91% of the follower count, which is the gap between an audience on paper and an audience in a timeline.
Measured over 61 original posts from a 30-day window, last computed on November 10, 2026. Recurring tags: #warhbo, #lanterns, #girls.
Full engagement reportFollower growth
Best tracked day: +316K followers on 2026-07-20.
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Bio
that’s railroad granddaddy to you
Notable followers
The biggest accounts in our directory following @hbomax.
HBO Max on Twitter (X) - frequently asked questions
- What is the Twitter handle for HBO Max?
- HBO Max posts on Twitter (X) as @hbomax. The profile is at x.com/hbomax, and the View on X button at the top of this page opens it.
- How many followers does HBO Max have on Twitter?
- HBO Max (@hbomax) has 1,901,040 followers on Twitter (X). It lost 7,159 followers in the last 7 days and 6,911 in the last 30 days. The count is refreshed continuously from public data.
- When did HBO Max join Twitter?
- HBO Max joined Twitter (X) in August 2010. The @hbomax account is 16 years old. Searches for HBO Max age often mean a personal age, which we do not publish. The figure here is the account age only.
