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HBO Max Twitter (X) Account Stats

@hbomaxEnglish flagEnglishBusinessTier S
View on X
Account age: 16 years (joined August 2010)x.com

HBO Max is on Twitter (X) as @hbomax, with 1,901,040 followers and 1,590 posts. It lost 7,159 followers in the last 7 days and 6,911 in the last 30 days. A typical post draws 341 interactions, an engagement rate of 0.018% per follower.

Followers
1.9M
Growth (7d)
-7.2K
Following
19
Influence
339
Posts
1.6K~0.3/day
Likes given
557
Media posts
1.2K
Follower ratio
100K:1

Insights

Over the last 30 days @hbomax lost 6,911 followers (-0.36%). In the last 7 days the change was -7,159 followers. Its strongest tracked day added +316,189 followers on Jul 20, 2026.

Engagement

Middle of its size range
Per follower
0.018%
of 1.9M followers
Per impression
0.939%
36K views on a typical post
Reach
1.91%
of its followers see a post
Typical post
341
interactions (median)
Saved
0.088%
32 bookmarks on a typical post
Posting rate
2.6/day
active 73% of days
Peak time
19:00 UTC
Friday

A typical post picks up 341 interactions against 1.9M followers, an engagement rate of 0.018%. Measured over 61 original posts, its engagement rate beats 41% of 24,308 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 36K times each, and 0.939% of those impressions turn into an interaction. That is about 1.91% of the follower count, which is the gap between an audience on paper and an audience in a timeline.

Measured over 61 original posts from a 30-day window, last computed on November 10, 2026. Recurring tags: #warhbo, #lanterns, #girls.

Full engagement report

Follower growth

7-day
-7.2K
30-day
-6.9K
90-day
+373K
Avg / day
-230
2026-06-23+988K over 100 days2026-11-11

Best tracked day: +316K followers on 2026-07-20.

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Bio

that’s railroad granddaddy to you

Notable followers

The biggest accounts in our directory following @hbomax.

HBO Max on Twitter (X) - frequently asked questions

What is the Twitter handle for HBO Max?
HBO Max posts on Twitter (X) as @hbomax. The profile is at x.com/hbomax, and the View on X button at the top of this page opens it.
How many followers does HBO Max have on Twitter?
HBO Max (@hbomax) has 1,901,040 followers on Twitter (X). It lost 7,159 followers in the last 7 days and 6,911 in the last 30 days. The count is refreshed continuously from public data.
When did HBO Max join Twitter?
HBO Max joined Twitter (X) in August 2010. The @hbomax account is 16 years old. Searches for HBO Max age often mean a personal age, which we do not publish. The figure here is the account age only.