Folha de S.Paulo

Over the last 30 days @folha gained 35,220 followers (+0.43%), including +8,938 in the last 7 days. Its follower growth this week outpaces 69% of tracked News accounts. Folha de S.Paulo is on a 52-day follower growth streak. Its strongest tracked day added +8,533 followers on Jul 19, 2026. At the current pace, @folha is on track to reach 8.5M followers in about 40 weeks.

A typical post picks up 6 interactions against 8.2M followers, an engagement rate of 0%. Measured over 280 original posts, its engagement rate beats 3% of 982 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.4K times each, and 0.179% of those impressions turn into an interaction. That is about 0.041% of the follower count, which is the gap between an audience on paper and an audience in a timeline.

Measured over 280 original posts from a 30-day window, last computed on August 23, 2026. Recurring tags: #opinião, #folha, #editorial.

On a 52-day follower growth streak. Best tracked day: +8.5K followers on 2026-07-19.

Bio

Um jornal em defesa da energia limpa Newsletters: https://t.co/NVUcVDAjzm Assine: https://t.co/OJOZUvKPWW WhatsApp: https://t.co/zAAuCdbnn8

Notable followers

The biggest accounts in our directory following @folha.