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UN Tourism Twitter (X) Account Stats

@UNWTOEnglish flagEnglishTravelGovernmentTier A
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Poeta Joan Maragall, 42 MadridAccount age: 17 years (joined June 2009)x.com

UN Tourism is on Twitter (X) as @UNWTO, with 161,201 followers and 21,929 posts. A typical post draws 31 interactions, an engagement rate of 0.019% per follower. It has been on X since June 2009, an account age of 17 years.

Followers
161K
Growth (7d)
-
Following
3.8K
Influence
896
Posts
22K~3.5/day
Likes given
11K
Media posts
11K
Follower ratio
43:1

Engagement

Middle of its size range
Per follower
0.019%
of 161K followers
Per impression
1.42%
2.2K views on a typical post
Reach
1.35%
of its followers see a post
Typical post
31
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.53/day
active 30% of days
Peak time
09:00 UTC
Tuesday

A typical post picks up 31 interactions against 161K followers, an engagement rate of 0.019%. Measured over 9 original posts, its engagement rate beats 28% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.2K times each, and 1.42% of those impressions turn into an interaction. That is about 1.35% of the follower count, which is the gap between an audience on paper and an audience in a timeline.

Measured over 9 original posts from a 30-day window, last computed on October 26, 2026. Recurring tags: #worldtourismday, #wtd26.

Full engagement report

Follower growth

Not enough history yet - growth is tracked from first discovery.

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Bio

We are the UN agency responsible for the promotion of responsible, sustainable, & accessible tourism. #BringingTheWorldCloser

Notable followers

The biggest accounts in our directory following @UNWTO.

UN Tourism on Twitter (X) - frequently asked questions

What is the Twitter handle for UN Tourism?
UN Tourism posts on Twitter (X) as @UNWTO. The profile is at x.com/UNWTO, and the View on X button at the top of this page opens it.
How many followers does UN Tourism have on Twitter?
UN Tourism (@UNWTO) has 161,201 followers on Twitter (X). The count is refreshed continuously from public data.
When did UN Tourism join Twitter?
UN Tourism joined Twitter (X) in June 2009. The @UNWTO account is 17 years old. Searches for UN Tourism age often mean a personal age, which we do not publish. The figure here is the account age only.