EnglishUniversal Music Group is on Twitter (X) as @UMG, with 2,646,225 followers and 40,531 posts. It lost 4,304 followers in the last 7 days, for a net gain of 35,106 over the last 30 days. A typical post draws 28 interactions, an engagement rate of 0.001% per follower.
Insights
Over the last 30 days @UMG gained 35,106 followers (+1.33%). In the last 7 days the change was -4,304 followers. Its strongest tracked day added +105,202 followers on Jul 19, 2026. At the current pace, @UMG is on track to reach 3.0M followers in about 44 weeks.
Engagement
A typical post picks up 28 interactions against 2.6M followers, an engagement rate of 0.001%. Posts are seen about 16K times each, and 0.17% of those impressions turn into an interaction. That is about 0.61% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, with activity on almost every day in the window.
Measured over 68 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #vmas, #oliviadean, #theunraveledtour.
Full engagement reportFollower growth
Best tracked day: +105K followers on 2026-07-19.
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Bio
The world's leading music company.
Notable followers
The biggest accounts in our directory following @UMG.
More Music accounts
Universal Music Group on Twitter (X) - frequently asked questions
- What is the Twitter handle for Universal Music Group?
- Universal Music Group posts on Twitter (X) as @UMG. The profile is at x.com/UMG, and the View on X button at the top of this page opens it.
- How many followers does Universal Music Group have on Twitter?
- Universal Music Group (@UMG) has 2,646,225 followers on Twitter (X). It lost 4,304 followers in the last 7 days, for a net gain of 35,106 over the last 30 days. The count is refreshed continuously from public data.
- When did Universal Music Group join Twitter?
- Universal Music Group joined Twitter (X) in December 2008. The @UMG account is 17 years old. Searches for Universal Music Group age often mean a personal age, which we do not publish. The figure here is the account age only.