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Sports Illustrated Twitter (X) Account Stats

@SInowEnglish flagEnglishSportsBusinessTier S
View on X
New York, NYAccount age: 17 years (joined April 2009)x.com

Sports Illustrated is on Twitter (X) as @SInow, with 2,249,307 followers and 373,528 posts. It gained 15,659 followers in the last 7 days and 35,077 in the last 30 days. A typical post draws 41 interactions, an engagement rate of 0.002% per follower.

Followers
2.2M
Growth (7d)
+16K
Following
3.6K
Influence
1.9K
Posts
374K~58.2/day
Likes given
9.8K
Media posts
88K
Follower ratio
621:1

Insights

Over the last 30 days @SInow gained 35,077 followers (+1.56%). In the last 7 days the change was +15,659 followers. Its follower growth this week outpaces 96% of tracked Sports accounts. Sports Illustrated is on a 16-day follower growth streak. Its strongest tracked day added +24,775 followers on Jul 19, 2026. At the current pace, @SInow is on track to reach 2.5M followers in about 31 weeks.

Engagement

Bottom quarter for its size
Per follower
0.002%
of 2.2M followers
Per impression
0.187%
22K views on a typical post
Reach
0.97%
of its followers see a post
Typical post
41
interactions (median)
Saved
0.009%
2 bookmarks on a typical post
Posting rate
26.3/day
active 103% of days
Peak time
03:00 UTC
Sunday

A typical post picks up 41 interactions against 2.2M followers, an engagement rate of 0.002%. Measured over 596 original posts, its engagement rate beats 16% of 20,182 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 22K times each, and 0.187% of those impressions turn into an interaction. That is about 0.974% of the follower count, which is the gap between an audience on paper and an audience in a timeline.

Measured over 596 original posts from a 30-day window, last computed on October 25, 2026.

Full engagement report

Follower growth

7-day
+16K
30-day
+35K
90-day
+152K
Avg / day
+1.2K
2026-06-23+254K over 118 days2026-10-26

On a 16-day follower growth streak. Best tracked day: +25K followers on 2026-07-19.

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Notable followers

The biggest accounts in our directory following @SInow.

Sports Illustrated on Twitter (X) - frequently asked questions

What is the Twitter handle for Sports Illustrated?
Sports Illustrated posts on Twitter (X) as @SInow. The profile is at x.com/SInow, and the View on X button at the top of this page opens it.
How many followers does Sports Illustrated have on Twitter?
Sports Illustrated (@SInow) has 2,249,307 followers on Twitter (X). It gained 15,659 followers in the last 7 days and 35,077 in the last 30 days. The count is refreshed continuously from public data.
When did Sports Illustrated join Twitter?
Sports Illustrated joined Twitter (X) in April 2009. The @SInow account is 17 years old. Searches for Sports Illustrated age often mean a personal age, which we do not publish. The figure here is the account age only.