How many followers does Lord Sugar have on X?

Lord Sugar (@Lord_Sugar) has 4,445,062 followers on X (Twitter). It lost 976 followers in the last 7 days. The count is refreshed continuously from public data.

When did Lord Sugar join X, and how old is the account?

Lord Sugar joined X in June 2010. The @Lord_Sugar account is 16 years old. Searches for Lord Sugar age often mean a personal age, which we do not publish. The figure here is the account age only.

How many posts has Lord Sugar published?

Lord Sugar has published 63,570 posts on X. That is about 10.7 posts per day over the life of the account.

Is Lord Sugar verified on X?

Yes. Lord Sugar is verified on X with a blue checkmark (X Premium).

Is Lord Sugar gaining or losing followers?

Lord Sugar is currently losing followers, with a net -4,134 over the last 30 days. Over the last 7 days the change was -857.

Lord Sugar Twitter (X) Account Stats

@Lord_Sugar

EnglishTier S

View on X

Account age: 16 years (joined June 2010)x.com

Lord Sugar Twitter (X) stats, updated continuously. @Lord_Sugar has 4,445,062 followers and 63,570 posts on X. Account age: 16 years (joined June 2010).

Followers

4.4M

Growth (7d)

-976

Following

3.0K

Influence

534

Posts

64K~10.7/day

Likes given

485

Media posts

8.3K

Follower ratio

1.5K:1

Insights

Over the last 30 days @Lord_Sugar lost 4,134 followers (-0.09%). In the last 7 days the change was -857 followers. Its strongest tracked day added +270 followers on Aug 11, 2026.

Engagement

Per follower

0.027%

of 4.4M followers

Per impression

0.761%

156K views on a typical post

Reach

3.51%

of its followers see a post

Typical post

1.2K

interactions (median)

Saved

0.011%

18 bookmarks on a typical post

Posting rate

5.57/day

active 77% of days

Peak time

12:00 UTC

Sunday

A typical post picks up 1.2K interactions against 4.4M followers, an engagement rate of 0.027%. Posts are seen about 156K times each, and 0.761% of those impressions turn into an interaction. That is about 3.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.6 posts a day over the last 30 days, with activity on roughly 77% of days.

Measured over 78 original posts from a 30-day window, last computed on September 10, 2026. Recurring tags: #coys, #junckers, #siteformflooring.

Full engagement report

Buy or sell X accounts - escrow-protected

PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.

Browse X accounts for sale Sell your account

Follower growth

7-day

-857

30-day

-4.1K

90-day

-13K

Avg / day

-138

2026-06-23-13K over 72 days2026-09-10

Best tracked day: +270 followers on 2026-08-11.

Bio

Chairman of Amshold Group, owner of Amsprop. https://t.co/EBac0bLBMz https://t.co/g5YdEJFff8 Host of BBC TV's The Apprentice.

Notable followers

The biggest accounts in our directory following @Lord_Sugar.

Gareth Bale17M People's Daily, China6.4M Boris Johnson4.5M Harry Kane4.2M Jonathan Ross4.1M

Similar accounts

Lord Sugar on Twitter (X) - frequently asked questions

How many followers does Lord Sugar have on X?: Lord Sugar (@Lord_Sugar) has 4,445,062 followers on X (Twitter). It lost 976 followers in the last 7 days. The count is refreshed continuously from public data.
When did Lord Sugar join X, and how old is the account?: Lord Sugar joined X in June 2010. The @Lord_Sugar account is 16 years old. Searches for Lord Sugar age often mean a personal age, which we do not publish. The figure here is the account age only.
How many posts has Lord Sugar published?: Lord Sugar has published 63,570 posts on X. That is about 10.7 posts per day over the life of the account.
Is Lord Sugar verified on X?: Yes. Lord Sugar is verified on X with a blue checkmark (X Premium).
Is Lord Sugar gaining or losing followers?: Lord Sugar is currently losing followers, with a net -4,134 over the last 30 days. Over the last 7 days the change was -857.