EnglishLord Sugar is on Twitter (X) as @Lord_Sugar, with 4,438,530 followers and 63,721 posts. It lost 1,308 followers in the last 7 days and 4,510 in the last 30 days. A typical post draws 415 interactions, an engagement rate of 0.009% per follower.
Insights
Over the last 30 days @Lord_Sugar lost 4,510 followers (-0.10%). In the last 7 days the change was -1,308 followers. Its strongest tracked day added +1,173 followers on Oct 1, 2026.
Engagement
A typical post picks up 415 interactions against 4.4M followers, an engagement rate of 0.009%. Measured over 75 original posts, its engagement rate beats 33% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 68K times each, and 0.612% of those impressions turn into an interaction. That is about 1.53% of the follower count, which is the gap between an audience on paper and an audience in a timeline.
Measured over 75 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #theapprentice, #coys, #flooringjobs.
Full engagement reportFollower growth
Best tracked day: +1.2K followers on 2026-10-01.
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Bio
Chairman of Amshold Group, owner of Amsprop. https://t.co/EBac0bLBMz https://t.co/g5YdEJFff8 Host of BBC TV's The Apprentice.
Notable followers
The biggest accounts in our directory following @Lord_Sugar.
Lord Sugar on Twitter (X) - frequently asked questions
- What is the Twitter handle for Lord Sugar?
- Lord Sugar posts on Twitter (X) as @Lord_Sugar. The profile is at x.com/Lord_Sugar, and the View on X button at the top of this page opens it.
- How many followers does Lord Sugar have on Twitter?
- Lord Sugar (@Lord_Sugar) has 4,438,530 followers on Twitter (X). It lost 1,308 followers in the last 7 days and 4,510 in the last 30 days. The count is refreshed continuously from public data.
- When did Lord Sugar join Twitter?
- Lord Sugar joined Twitter (X) in June 2010. The @Lord_Sugar account is 16 years old. Searches for Lord Sugar age often mean a personal age, which we do not publish. The figure here is the account age only.