EnglishThe Business of Fashion is on Twitter (X) as @BoF, with 1,700,451 followers and 57,470 posts. It lost 191 followers in the last 7 days and 1,505 in the last 30 days. A typical post draws 10 interactions, an engagement rate of 0.001% per follower.
Insights
Over the last 30 days @BoF lost 1,505 followers (-0.09%). In the last 7 days the change was -191 followers. Its strongest tracked day added +57 followers on Oct 4, 2026.
Engagement
A typical post picks up 10 interactions against 1.7M followers, an engagement rate of 0.001%. Measured over 12 original posts, its engagement rate beats 8% of 20,182 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.2K times each, and 0.293% of those impressions turn into an interaction. That is about 0.191% of the follower count, which is the gap between an audience on paper and an audience in a timeline.
Measured over 12 original posts from a 30-day window, last computed on October 24, 2026. Recurring tag: #ad.
Full engagement reportFollower growth
Best tracked day: +57 followers on 2026-10-04.
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Bio
The leading global media and intelligence company for the fashion, beauty and luxury industries. Serving 125,000+ members across 190 countries.
Notable followers
The biggest accounts in our directory following @BoF.
More Business accounts
The Business of Fashion on Twitter (X) - frequently asked questions
- What is the Twitter handle for The Business of Fashion?
- The Business of Fashion posts on Twitter (X) as @BoF. The profile is at x.com/BoF, and the View on X button at the top of this page opens it.
- How many followers does The Business of Fashion have on Twitter?
- The Business of Fashion (@BoF) has 1,700,451 followers on Twitter (X). It lost 191 followers in the last 7 days and 1,505 in the last 30 days. The count is refreshed continuously from public data.
- When did The Business of Fashion join Twitter?
- The Business of Fashion joined Twitter (X) in December 2008. The @BoF account is 17 years old. Searches for The Business of Fashion age often mean a personal age, which we do not publish. The figure here is the account age only.