EnglishThe Business of Fashion Twitter (X) stats, updated continuously. @BoF has 1,702,243 followers and 57,454 posts on X. Account age: 17 years (joined December 2008).
Insights
Over the last 30 days @BoF lost 562 followers (-0.03%). In the last 7 days the change was -73 followers. Its strongest tracked day added +55 followers on Aug 15, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 12 interactions against 1.7M followers, an engagement rate of 0.001%. Posts are seen about 5.9K times each, and 0.213% of those impressions turn into an interaction. That is about 0.344% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all.
Measured over 4 original posts from a 30-day window, last computed on September 10, 2026. Recurring tag: #ad.
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Follower growth
Best tracked day: +55 followers on 2026-08-15.
Bio
The leading global media and intelligence company for the fashion, beauty and luxury industries. Serving 125,000+ members across 190 countries.
Notable followers
The biggest accounts in our directory following @BoF.
More Business accounts
The Business of Fashion on Twitter (X) - frequently asked questions
- How many followers does The Business of Fashion have on X?
- The Business of Fashion (@BoF) has 1,702,243 followers on X (Twitter). It lost 68 followers in the last 7 days. The count is refreshed continuously from public data.
- When did The Business of Fashion join X, and how old is the account?
- The Business of Fashion joined X in December 2008. The @BoF account is 17 years old. Searches for The Business of Fashion age often mean a personal age, which we do not publish. The figure here is the account age only.
- How many posts has The Business of Fashion published?
- The Business of Fashion has published 57,454 posts on X. That is about 8.9 posts per day over the life of the account.
- Is The Business of Fashion verified on X?
- Yes. The Business of Fashion is verified on X with a blue checkmark (X Premium).
- What does The Business of Fashion post about?
- The Business of Fashion is classified under Business in our directory. Bio: "The leading global media and intelligence company for the fashion, beauty and luxury industries. Serving 125,000+ members across 190 countries.".
- Is The Business of Fashion gaining or losing followers?
- The Business of Fashion is currently losing followers, with a net -562 over the last 30 days. Over the last 7 days the change was -73.