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サンドラッグ公式 engagement report

@sundrugofficial - 278K followers on X

Measured over 28 original posts from a 30-day window, last computed on September 7, 2026.

Engagement

Bottom quarter for its size
Per follower
0.006%
of 278K followers
Per impression
0.169%
9.2K views on a typical post
Reach
3.30%
of its followers see a post
Typical post
16
interactions (median)
Saved
0.011%
1 bookmarks on a typical post
Posting rate
1.07/day
active 63% of days
Peak time
23:00 UTC
Monday

A typical post picks up 16 interactions against 278K followers, an engagement rate of 0.006%. Measured over 28 original posts, its engagement rate beats 19% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.2K times each, and 0.169% of those impressions turn into an interaction. That is about 3.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 23:00 UTC, and Monday is the busiest day of the week. Of the 28 posts sampled, 100% carry an image or video and 93% link out. The account's strongest tracked post pulled 13K interactions, about 807x its own typical post. Recurring topics include #プレゼント, #プレゼントキャンペーン, #懸賞.

Measured over 28 original posts from a 30-day window, last computed on September 7, 2026. Recurring tags: #プレゼント, #プレゼントキャンペーン, #懸賞.

Compared with accounts its own size

サンドラッグ公式's engagement rate beats 19% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 11% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.006%, サンドラッグ公式 sits above the 10th percentile of the 66,258 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99119.6%
Engagement rate as a share of followers, across the 66,258 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 56,968 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile119.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 23:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 23:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 23:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link93% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 93% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 205 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 1, 2026807x their median

    夏の大感謝祭 #サンドラッグ × #ポムポムプリン コラボキャンペーン開催中🎉 キャンペーンを記念しサンドラッグ専用QUOカードPay500円を3名様に🎁 ■応募方法 ① @sundrugofficial をフォロー ②この投稿をRP ③〆切8/7 当選者へDMで連絡 応募詳細🔽 https://t.co/dj2t2WVrQ2 キャンペーン詳細🔽 https://t.co/HKEKt1uPWC

    2.3K10K10621105K viewsView on X
  • Aug 8, 2026740x their median

    夏の大感謝祭 #サンドラッグ × #ポムポムプリン コラボキャンペーン開催中🎉 キャンペーンを記念しサンドラッグ専用QUOカードPay500円を3名様に🎁 ■応募方法 ① @sundrugofficial をフォロー ②この投稿をRP ③〆切8/14 当選者へDMで連絡 応募詳細🔽 https://t.co/dix602eAVx キャンペーン詳細🔽 https://t.co/HKEKt1uPWC

    2.1K9.7K571186K viewsView on X
  • Sep 7, 2026286x their median

    「サンドラッグでエゴイスト達とお買い物」キャンペーン実施中‼️ キャンペーンを記念し #クリニカ PRO を10名様に🎁 ■応募方法 ①@sundrugofficial をフォロー ②この投稿をRP ③当選者へDMで連絡〆切9/13 応募詳細🔽 https://t.co/qkhcDnYb30 キャンペーン詳細🔽 https://t.co/8G7Q92WwU5 https://t.co/MOO5sBeqD1

    7033.9K21321K viewsView on X
  • Sep 1, 2026137x their median

    サンドラッグ夏の大感謝祭🎉              ┖─────v─────────┚ 1会計税込3500円以上ご購入で ポムポムプリンのクリアファイル・シールを 先着でいずれか1枚プレゼント🎁 ※なくなり次第終了⚠️ *・゚: *☆ 配布日 *・゚: *☆ クリアファイル➡️9/2、9/4、9/8、9/10 シール➡️9/14、9/16、9/20、9/23、9/26 配布店舗▼ https://t.co/KZrFBuBDiy キャンペーン詳細▼ https://t.co/HKEKt1vnMa

    1.8K334055255K viewsView on X
  • Aug 3, 202681x their median

    🎀サンドラッグ公式Instagramで フォロー&いいね♡ キャンペーン実施中🎁 応募締切は 2026年8月17日(月)23時59分まで 気になる方はInstagramへ💙 https://t.co/GoTZMsOXcR #懸賞 #プレゼント #プレゼントキャンペーン ※Xでのキャンペーンではございませんのでご注意ください🙇‍♀️ https://t.co/0TktJqzTae

    6456492132K viewsView on X
  • Jul 27, 202652x their median

    🎀サンドラッグ公式Instagramで フォロー&いいね♡ キャンペーン実施中🎁 応募締切は 2026年8月10日(月)23時59分まで 気になる方はInstagramへ🤎 https://t.co/cXx5Akoagi #懸賞 #プレゼント #プレゼントキャンペーン ※Xでのキャンペーンではございませんので ご注意ください🙇‍♀️ https://t.co/jlmBSy0NyQ

    4244030227K viewsView on X
  • Jul 20, 202646x their median

    🎀サンドラッグ公式Instagramで フォロー&いいね♡ キャンペーン実施中🎁 応募締切は 2026年8月3日(月)23時59分まで 気になる方はInstagramへ🤍 https://t.co/pMyXFVlNRE #懸賞 #プレゼント #プレゼントキャンペーン ※Xでのキャンペーンではございませんのでご注意ください🙇‍♀️ https://t.co/i75nw1psA5

    3773495227K viewsView on X
  • Jul 24, 202645x their median

    \点数券を集めてお得にGETしよう✨/ 大人気企画実施中🐻 期間中のお買い物で点数券を集めると、大人気のリラックマグッズや本格的なキッチングッズがお得に購入できる🎁✨ 🛒 1会計税込1,000円以上ご購入で点数券を進呈 🗓点数券配布:9/13(日)まで 🛍商品販売 :9/20(日)まで 📍対象エリア:中京・関西・九州地区   ※一部店舗を除く 詳細はこちらを確認ください▼ https://t.co/x59Q9Qz0jt #サンドラッグ #リラックマ #燕三条 #ラベットラ #お得情報 #料理好きな人と繋がりたい

    58911151865K viewsView on X
  • Aug 21, 202630x their median

    🎀サンドラッグ公式Instagramで フォロー&いいね♡ キャンペーン実施中🎁 応募締切は 2026年9月4日(金)23時59分まで 気になる方はInstagramへ🖤 https://t.co/C31KBZ7TZR #懸賞 #プレゼント #プレゼントキャンペーン ※Xでのキャンペーンではございませんので ご注意ください🙇‍♀️ https://t.co/RgCFQlcfX5

    2672161122K viewsView on X
  • Aug 10, 202629x their median

    🎀サンドラッグ公式Instagramで フォロー&いいね♡ キャンペーン実施中🎁 応募締切は 2026年8月24日(月)23時59分まで 気になる方はInstagramへ💛 https://t.co/QPNPTVDRc9 #懸賞 #プレゼント #プレゼントキャンペーン ※Xでのキャンペーンではございませんのでご注意ください🙇‍♀️ https://t.co/PWJeUnCi4K

    2522161126K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#プレゼント#プレゼントキャンペーン#懸賞#サンドラッグ#エリクシール

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 16 interactions against 278K followers, an engagement rate of 0.006%. Measured over 28 original posts, its engagement rate beats 19% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.2K times each, and 0.169% of those impressions turn into an interaction. That is about 3.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 23:00 UTC, and Monday is the busiest day of the week. Of the 28 posts sampled, 100% carry an image or video and 93% link out. The account's strongest tracked post pulled 13K interactions, about 807x its own typical post. Recurring topics include #プレゼント, #プレゼントキャンペーン, #懸賞.

What is サンドラッグ公式's engagement rate on X?
サンドラッグ公式 (@sundrugofficial) has an engagement rate of 0.006%, based on the median interactions across 28 original posts from the last 30 days against 277,524 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.006%, サンドラッグ公式 sits above the 10th percentile of the 66,258 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @sundrugofficial have real engagement?
Its engagement rate beats 19% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @sundrugofficial post?
Most posts go out around 23:00 UTC, and Monday is its busiest day, at roughly 1.07 posts per day across the measured window.

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