Mzawa Online engagement report
@mzawaonline - 276K followers on X
Measured over 40 original posts from a 30-day window, last computed on September 7, 2026.
Engagement
A typical post picks up 8 interactions against 276K followers, an engagement rate of 0.003%. Measured over 40 original posts, its engagement rate beats 13% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0.542% of those impressions turn into an interaction. That is about 0.535% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 05:00 UTC, and Wednesday is the busiest day of the week. Of the 40 posts sampled, 85% carry an image or video and 15% link out. The account's strongest tracked post pulled 174 interactions, about 22x its own typical post. Recurring topics include #video, #mzawaupdates.
Measured over 40 original posts from a 30-day window, last computed on September 7, 2026. Recurring tags: #video, #mzawaupdates.
Compared with accounts its own size
Mzawa Online's engagement rate beats 13% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 31% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, Mzawa Online sits above the 10th percentile of the 68,576 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.5% |
| 90th percentile | 2.09% |
| 99th percentile | 116.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 05:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 85% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 15% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 85% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 15% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 853 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 29, 202622x their median
#VIDEO: Naibu Katibu Mkuu Bara wa Chama cha Demokrasia na Maendeleo (CHADEMA) @ChademaTZ2 , Amani S. Golugwa, amesema Kamati Kuu ya chama imeazimia kusogeza mbele mkutano wa Baraza Kuu uliokuwa umepangwa kufanyika Septemba 15, 2026, na kuutaka ufanyike katika tarehe nyingine itakayoamuliwa na kikao kingine maalum cha Kamati Kuu. Golugwa amesema uamuzi huo umefikiwa baada ya Kamati Kuu kujadili mwenendo wa kesi ya uhaini inayomkabili Mwenyekiti wa chama, Mhe. Tundu Lissu, huku ikizingatia hatua iliyofikiwa katika kesi hiyo pamoja na kauli ya Mwenyekiti kuwa hana hatia na kwamba akitoka ataendelea kushiriki katika shughuli za chama. #MzawaUPDATES
- Aug 29, 202619x their median
#VIDEO: Kamati Kuu ya Chama cha Demokrasia na Maendeleo (CHADEMA) @ChademaTZ2 imewataka viongozi wakuu wa chama kuongeza nguvu katika kesi ya Mwenyekiti wa Chama, Mhe. Tundu Lissu, anayekabiliwa na kesi ya uhaini, kwa kushiriki kama mashahidi wa utetezi. Akizungumza kuhusu uamuzi huo, Naibu Katibu Mkuu Bara wa CHADEMA, Amani S. Golugwa, amesema baadhi ya viongozi wakuu wa chama wanashiriki katika hatua hiyo ya kesi, huku Kamati Kuu ikitaka juhudi zaidi kuimarishwa katika kipindi hiki. #MzawaUPDSTES
- Aug 29, 202610x their median
#VIDEO: Makamu wa Rais wa Jamhuri ya Muungano wa Tanzania, Mhe. Deogratius Ndejembi, amesema, “Wana sitawazingua, na Mama sitamzingua,” akisisitiza dhamira yake ya kutekeleza wajibu aliopewa kwa uaminifu. Aidha, amesema atahakikisha anafanya kazi kwa bidii na kumsaidia Rais kuwatumikia Watanzania wote bila kujali vyama vyao. #MzawaUPDSTES
- Sep 6, 20267.0x their median
Mamlaka ya Usimamizi wa Wanyamapori Tanzania (TAWA) Septemba 5, 2026 imeongeza nguvu katika ulinzi na usimamizi wa rasilimali za wanyamapori baada ya askari wapya 268 kuhitimu mafunzo ya kijeshi katika Chuo cha Mafunzo ya Jeshi la Uhifadhi Mlele, mkoani Katavi. Askari hao wamehitimu baada ya kukamilisha mafunzo ya miezi sita yaliyowajengea uwezo katika maeneo mbalimbali, ikiwemo matumizi sahihi ya silaha, mfumo wa taarifa za kijiografia (GIS), utimamu wa mwili, nidhamu, haki za binadamu, udhibiti wa wanyamapori wakali na waharibifu pamoja na maadili ya kijeshi. Akizungumza katika hafla hiyo, Mkuu wa Wilaya ya Mlele, Mhe. Majid Mwanga, amesema Serikali imeendelea kuimarisha Jeshi la Uhifadhi kwa kuongeza nguvu kazi na kuboresha miundombinu mafunzoni. “Nendeni mkafanye kazi kwa nidhamu, uadilifu, uwajibikaji, uzalendo, bidii, weledi na ubunifu sawa na viapo vyenu bila upendeleo wala rushwa ili muweze kuwa misingi muhimu ya Jeshi la Uhifadhi lenye ufanisi". Kwa upande wake, Mwakilishi wa Mwenyekiti wa Bodi ya TAWA, Prof. Jafari Kidegesho ameishukuru Serikali chini ya uongozi wa Rais wa Jamhuri ya Muungano wa Tanzania na Amiri Jeshi Mkuu, Mhe. Dkt. Samia Suluhu Hassan kwa kuiwezesha TAWA kuongeza nguvu kazi, vitendea kazi na kuboresha mazingira ya mafunzo kwa ajili ya kuimarisha uhifadhi. Naye, Kaimu Kamishna wa Uhifadhi, Mlage Yussuf Kabange amesema kuwa uwezeshaji unaotolewa na Serikali umeendelea kuimarisha shughuli za uhifadhi na utalii. TAWA inajukumu la kuhakikisha rasilimali za wanyamapori na maliasili zinalindwa kikamilifu ili ziendelee kuwa msingi wa shughuli za utalii, uwekezaji na maendeleo ya wananchi. “Askari 268 wanatarajiwa kuongeza nguvu katika ulinzi wa rasilimali za wanyamapori, kukabiliana na ujangili, kuimarisha usalama katika maeneo ya hifadhi na kuchangia juhudi za Serikali za kukuza sekta ya utalii na uwekezaji nchini“. Kamishna Kabange amewataka askari hao wapya kuwa mstari wa mbele katika kudhibiti ujangili, kulinda mazingira na rasilimali za Taifa, huku akisisitiza umuhimu wa kushirikiana na jamii kwa kutoa elimu ya uhifadhi na kupunguza migogoro kati ya binadamu na wanyamapori ili kuendelea kulinda rasilimali za Taifa". #MzawaUPDATES
- Aug 19, 20264.6x their median
#VIDEO: Afisa Mtendaji Mkuu wa BRELA, Bw. Godfrey Nyaisa, amewasisitiza Maafisa Biashara nchini kuwajibika ipasavyo katika nafasi zao kwa kuwawezesha, kuwashauri na kuwapa wafanyabiashara miongozo sahihi ya biashara. “Kuna baadhi ya halmashauri, mtu anatakiwa kupewa leseni Kategoria A, anapewa Kategoria B. Mfano, mtu anauza mazao, unampa leseni Kategoria B. Matokeo yake, anatoka halmashauri moja kwenda nyingine; akishavuka geti tu, anakutana na utawala mwingine. Hii maana yake unamchanganya hata mfanyabiashara,” alisema Bw. Nyaisa. #MzawaUPDATES
- Aug 24, 20263.9x their median
#VIDEO: SERIKALI iko katika hatua za mwisho za kukamilisha mfumo wa kitaifa wa huduma za magari ya wagonjwa (ambulance), utakaoboresha uratibu wa huduma hizo, ufuatiliaji wa magari na kuziunganisha na namba ya dharura 115, inayopigwa bila malipo. Waziri wa Afya, Mohamed Mchengerwa, amesema mfumo huo utakapokamilika utawezesha wananchi wanaopata dharura za kiafya kupata msaada kwa wakati, kwa usalama na kwa uratibu mzuri, huku akisisitiza umuhimu wa kuongeza na kutunza magari ya wagonjwa nchini. Mchengerwa ameyasema hayo leo, Agosti 24, 2026, Mlandizi mkoani Pwani, wakati akikabidhi gari la wagonjwa kwa Halmashauri ya Wilaya ya Kibaha mkoani Pwani, ambalo litatumika katika Kituo cha Afya Magindu kwa ajili ya kuimarisha huduma za dharura na rufaa. Amesema Serikali haitaki mafanikio ya huduma za ambulance yapimwe kwa idadi ya magari yanayokabidhiwa pekee, bali kwa uwezo wa magari hayo kuwa tayari muda wote, kuwafikia wagonjwa kwa wakati na kuokoa maisha. Amesema mfumo huo utahusisha vituo vya kupokea na kuratibu huduma za dharura pamoja na mifumo ya kufuatilia magari, hatua itakayosaidia kurahisisha upatikanaji wa huduma kwa wananchi wakati wanapohitaji msaada wa haraka. #MzawaUPDATES
- Sep 5, 20263.8x their median
Mkuu wa Mkoa wa Lindi Adam Malima amewataka viongozi, watendaji wa Serikali na wananchi wa Mkoa wa huo kukaa pamoja, kuweka mikakati na kufanya kazi kwa umoja ili kukabiliana na changamoto za umaskini na kuharakisha maendeleo ya Mkoa. Akizungumza leo, Septemba 5, 2026, mara baada ya makabidhiano ya ofisi, Malima amesema Mkoa wa Lindi una fursa nyingi za kiuchumi ambazo zikitumiwa ipasavyo zinaweza kuwa kichocheo kikubwa cha maendeleo na kubadili maisha ya wananchi. Amesema ni muhimu kwa watu wa Lindi kuwa na maamuzi na makubaliano ya pamoja kuhusu namna bora ya kutumia fursa zilizopo, hususan katika sekta za uwekezaji, kilimo, mifugo na maeneo mengine yenye uwepo wa kuchochea ukuaji wa uchumi wa Mkoa. “Lazima tukae tuamue na tukubaliana watu wa Lindi namna bora ya kukabiliana na umaskini. Tuanzishe mikakati ya pamoja itakayotuondoa hapa tulipo na kutupeleka kwenye maendeleo tunayoyataka,” amesema Mhe. Malima. Aidha, amewataka viongozi kuwa wasimamizi wazuri wa fursa na rasilimali zilizopo katika maeneo yao, akisisitiza kuwa jukumu la Serikali si kutambua fursa pekee, bali kuhakikisha zinatumika kwa manufaa ya wananchi na kuchochea shughuli za kiuchumi. Katika kuimarisha kilimo, Malima ameagiza kila Halmashauri ya Mkoa wa hio kuhakikisha inapanda miche ya zao la korosho, akieleza kuwa hatua hiyo ni sehemu ya mkakati wa kuongeza uzalishaji na kuimarisha mchango wa kilimo katika uchumi wa Mkoa. Pia, ametoa wito wa kuboresha fursa katika sekta ya mifugo na kuwataka viongozi kusimamia kwa karibu sekta hiyo ili wafugaji wawe sehemu ya mnyororo wa maendeleo, huku wakitumia shughuli zao za ufugaji kama fursa ya kiuchumi na kichocheo cha maendeleo ya Mkoa. #MzawaUPDATES
- Aug 26, 20263.4x their median
#VIDEO: Halmashauri Kuu ya Chama cha Mapinduzi (CCM), chini ya Mwenyekiti wake, Rais Dkt. Samia Suluhu Hassan, imeamua kumfukuza uanachama aliyekuwa Makamu wa Rais, Balozi Dkt. Emmanuel Nchimbi. Akizungumza baada ya kikao hicho, Katibu Mkuu wa CCM, Dkt. Asha Roze Migiro, amesema uamuzi huo umetokana na suala la nidhamu na maadili lililokuwa linamkabili Nchimbi. Amesema baada ya Kamati Kuu kupitia taarifa zote zilizokuwepo, ilibaini kuwa Nchimbi alikiuka Katiba ya CCM pamoja na kanuni za chama, hatua iliyosababisha kuchukuliwa kwa uamuzi wa kumfukuza uanachama. #MzawaUPDATES
- Aug 23, 20263.3x their median
Waziri Mkuu, Dkt. Mwigulu Nchemba, amefanya ziara ya kushtukiza leo Jumapili, Agosti 23, 2026, katika Hospitali ya rufaa ya Mkoa Mwananyamala, jijini Dar es Salaam, kukagua hali ya utoaji wa huduma kwa wananchi. Alipowasili hospitalini hapo, Dkt. Mwigulu ametembelea wodi mbalimbali, zikiwemo Wodi ya Mama na Mtoto na Wodi ya Upasuaji, ambako amezungumza na wagonjwa pamoja na ndugu zao na kusikiliza maoni yao kuhusu huduma zinazotolewa hospitalini hapo na changamoto wanazokabiliana nazo. Wakizungumza kwa nyakati tofauti, wananchi wanaopata huduma hospitalini hapo wamempongeza Rais wa Jamhuri ya Muungano wa Tanzania, Dkt. Samia Suluhu Hassan, na Serikali kwa ujumla kwa kuendelea kuboresha huduma za afya na mazingira ya utoaji wa huduma hospitalini hapo. Katika ziara hiyo, Waziri Mkuu aliambatana na Mkuu wa Mkoa wa Dar es Salaam, Mhe. Albert Chalamila; Mkuu wa Wilaya ya Kinondoni, Mhe. Saad Mtambule; pamoja na viongozi wa Hospitali hiyo. #MzawaUPDATES
- Aug 25, 20263.1x their median
#VIDEO: Rais wetu anaendelea kufanya kazi kubwa na kuleta mapinduzi makubwa katika sekta ya afya. Magari haya ya dharura siyo tu magari, bali ni sehemu ya juhudi za kuokoa maisha ya Watanzania. Gari hili litumike kwa matumizi yaliyokusudiwa; kuwahudumia wagonjwa, majeruhi na kusaidia kuokoa maisha ya Watanzania. Lisitumike kwa matumizi yasiyohusiana na huduma za afya. Hayo yamesemwa na Waziri wa Afya, Mohammed Mchengerwa #MzawaUPDATES
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell X accounts - escrow-protected
PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 8 interactions against 276K followers, an engagement rate of 0.003%. Measured over 40 original posts, its engagement rate beats 13% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0.542% of those impressions turn into an interaction. That is about 0.535% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 05:00 UTC, and Wednesday is the busiest day of the week. Of the 40 posts sampled, 85% carry an image or video and 15% link out. The account's strongest tracked post pulled 174 interactions, about 22x its own typical post. Recurring topics include #video, #mzawaupdates.
- What is Mzawa Online's engagement rate on X?
- Mzawa Online (@mzawaonline) has an engagement rate of 0.003%, based on the median interactions across 40 original posts from the last 30 days against 275,911 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Mzawa Online sits above the 10th percentile of the 68,576 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @mzawaonline have real engagement?
- Its engagement rate beats 13% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @mzawaonline post?
- Most posts go out around 05:00 UTC, and Wednesday is its busiest day, at roughly 1.33 posts per day across the measured window.