Back to @eToro's profile

etoro engagement report

@eToro - 354K followers on X

Measured over 41 original posts from a 30-day window, last computed on September 2, 2026.

Engagement

Middle of its size range
Per follower
0.012%
of 354K followers
Per impression
0.005%
797K views on a typical post
Reach
225.0%
of its followers see a post
Typical post
44
interactions (median)
Saved
0.001%
6 bookmarks on a typical post
Posting rate
1.9/day
active 63% of days
Peak time
11:00 UTC
Tuesday

A typical post picks up 44 interactions against 354K followers, an engagement rate of 0.012%. Measured over 41 original posts, its engagement rate beats 30% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 797K times each, and 0.005% of those impressions turn into an interaction. That is about 224.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 41 posts sampled, 54% carry an image or video and 10% link out. The account's strongest tracked post pulled 1.1K interactions, about 25x its own typical post.

Measured over 41 original posts from a 30-day window, last computed on September 2, 2026.

Compared with accounts its own size

etoro's engagement rate beats 30% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 2% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.012%, etoro sits above the 10th percentile of the 68,576 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.

p100.002%
p250.016%
p50 (median)0.1%
p750.5%
p902.09%
p99116.4%
Engagement rate as a share of followers, across the 68,576 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 55,420 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.5%
90th percentile2.09%
99th percentile116.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video54% of posts+111%+108% to +115%34K
Outbound link10% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 54% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 10% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 228 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 27, 202625x their median

    You think you know contract negotiations go? Think again. https://t.co/GIIG56fFdq

    8921133772111K viewsView on X
  • Aug 5, 20263.4x their median

    Shifting up a gear. 🏁 Pierre Gasly joins the etoro journey. Same mindset. Same ambition. Welcome to the team.

    130101002.3M viewsView on X
  • Aug 13, 20262.8x their median

    Meet etoro edge. The intelligent terminal. Built around you. Scroll to discover more. 👉

    10312614.3M viewsView on X
  • Aug 4, 20262.5x their median

    Pierre Gasly knows a thing or two about calculated risks... including his crypto portfolio. 🙌 https://t.co/P9v5pEShhO

    9171202.2M viewsView on X
  • Aug 11, 20262.3x their median

    We are officially live in the @Grok connector catalog! 🎉 Search "etoro" in Grok's connectors, connect the official listing, and sign in. No custom URL, no API keys needed. Full setup walkthrough below. Built with @etorobuilders.

    828721.9M viewsView on X
  • Aug 19, 20261.9x their median

    A look back at an unforgettable Diamond Gala in Barcelona. We recently brought together our clients from Spain and Latin America for an exclusive evening, joined by BWT Alpine Formula One Team driver @FranColapinto. That’s the etoro Club experience 💚 https://t.co/B8Mq409MZY

    709322.8M viewsView on X
  • Aug 5, 20261.9x their median

    Retail investors are keeping their eyes on the long game... and one eye on the dip. 📉 Our Q2 Retail Investor Beat reveals why investors are buying market dips earlier. Scroll to learn more.

    764213.1M viewsView on X
  • Aug 11, 20261.8x their median

    🚨 We've entered into an agreement to acquire @tradezero, a US-focused online brokerage serving active traders. This is an important step in building our US business. Welcome to the family, TradeZero!

    641150769K viewsView on X
  • Aug 31, 20261.6x their median

    Two things are on the edge: My boss’s patience and tomorrow’s etoro edge webinar. 🗓️ 1 September | 4:30pm BST Register now

    5741011.0M viewsView on X
  • Aug 4, 20261.6x their median

    Your salary shouldn’t stop when it lands. We’re partnering with @Papaya_Global to develop etoro Work, a new offering designed to connect people's earnings directly to investing, meeting workers at the exact moment they are paid.

    644311.0M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Buy or sell X accounts - escrow-protected

PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 44 interactions against 354K followers, an engagement rate of 0.012%. Measured over 41 original posts, its engagement rate beats 30% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 797K times each, and 0.005% of those impressions turn into an interaction. That is about 224.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 41 posts sampled, 54% carry an image or video and 10% link out. The account's strongest tracked post pulled 1.1K interactions, about 25x its own typical post.

What is etoro's engagement rate on X?
etoro (@eToro) has an engagement rate of 0.012%, based on the median interactions across 41 original posts from the last 30 days against 354,412 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.012%, etoro sits above the 10th percentile of the 68,576 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @eToro have real engagement?
Its engagement rate beats 30% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @eToro post?
Most posts go out around 11:00 UTC, and Tuesday is its busiest day, at roughly 1.9 posts per day across the measured window.

Keep going