Union Station KC engagement report
@UnionStationKC - 76K followers on X
Measured over 40 original posts from a 30-day window, last computed on September 10, 2026.
Engagement
A typical post picks up 2 interactions against 76K followers, an engagement rate of 0.003%. Measured over 40 original posts, its engagement rate beats 8% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 820 times each, and 0.244% of those impressions turn into an interaction. That is about 1.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 70% link out. The account's strongest tracked post pulled 51 interactions, about 26x its own typical post.
Measured over 40 original posts from a 30-day window, last computed on September 10, 2026.
Compared with accounts its own size
Union Station KC's engagement rate beats 8% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 4 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 13% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, Union Station KC sits above the 10th percentile of the 66,536 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.5% |
| 90th percentile | 2.09% |
| 99th percentile | 119.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 70% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 70% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 822 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 8, 202626x their median
Tonight, we celebrate Labor Day and honor the achievements of American workers and the labor movement with a red, white and blue lighting display. 🇺🇸 Photo by Kent Auf Der Heide https://t.co/rxAt9KU64O
- Sep 9, 202623x their median
Tonight, Union Station is shining in red and gold as we begin our countdown to the return of Chiefs football! ❤️💛 Join us outside Union Station this Thursday morning from 8am to 10am to purchase your Red Thursday flags benefiting Ronald McDonald House and kick off celebrations for the new season! Plus, watch for special appearances by Chiefs Cheer, KC Wolf, Chiefs Flag Runners, and Chiefs Rumble! #ChiefsKingdom Photos by: Kent Auf Der Heide Andrew McDonald, Persistent Vision Photography
- Sep 6, 202614x their median
This Labor Day Weekend, we celebrate the workers responsible for building this historic monument. The men who built Union Station numbered in the hundreds at any given time, working together to create what would become one of the grandest architectural structures in the Midwest. https://t.co/B2GkdVNVs3
- Sep 10, 202610x their median
Chiefs Kingdom! Join us outside Union Station this Thursday morning from 8am to 10am to purchase your Red Thursday flags benefiting Ronald McDonald House. Plus, watch for special appearances by Chiefs Cheer, KC Wolf, Chiefs Flag Runners and Chiefs Rumble! LET’S GO CHIEFS!!! ❤️💛 Photos by Kent Auf Der Heide
- Sep 1, 20269.0x their median
A throwback to the 1920s. An evening view of Union Station from a Fred Harvey postcard illustration. https://t.co/vbaXd1D27i
- Sep 8, 20265.0x their median
Star Trek 60th Anniversary Concession Collectibles are now available at our Extreme Screen! 🖖 You do not need an Extreme Screen ticket to visit concessions and purchase collectibles. All items are available in limited quantities on a first-come basis. 🖖 Starfleet Uniform Popcorn Tubs. Available in Kirk, Spock, or Redshirt — $20 💫 Starfleet Uniform 32oz Cups. Available in Kirk, Spock, or Redshirt — $15 Please note: Star Trek is not currently playing at our Extreme Screen. Star Trek items are available for purchase as collectibles only. Drinks and popcorn are included in the price. Tubs and cups may also be purchased unfilled for the same price. All collectibles are available for in-person purchase only. Shipping is not available.
- Sep 6, 20265.0x their median
As our community celebrates this weekend at Kansas City Irish Fest, Union Station was illuminated last night in the colors of the Irish Tricolor and tonight in Shamrock Green. 🇮🇪☘️ We celebrate our Irish community and the vibrancy it has long brought and continues to bring to our city, and remember their immeasurable contributions, including to Kansas City's railroad history and the building of Union Station itself. Photos by Andrew McDonald, Persistent Vision Photography.
- Sep 9, 20264.0x their median
"The story of the Berlin Wall and the story of the larger Cold War context around it, is a story that is still being written." The Berlin Wall: A World Divided. A new internationally-acclaimed exhibition making its North American premiere at Union Station Kansas City. Experience life on the front line of the Cold War and stand face-to-face with the Wall that divided the world. Discover the stories that tore it down. Secure your tickets now >> https://t.co/fi3AK2SZhM Tickets available daily through December 13. Advance purchase encouraged. The Berlin Wall: A World Divided is produced by Musealia in collaboration with the Berlin Wall Foundation and presented at Union Station by Chase
- Sep 3, 20263.5x their median
A busy North Waiting Room photographed in the late 1940s. In addition to passengers filling the rows of double mahogany benches, we see the numbered gates on each side of the waiting room, which led down stairways to the platforms below. The photo also shows a Fred Harvey-operated newsstand between the rows of seats and the entrance to the cafeteria in the area where the Model Train Gallery is located today
- Sep 5, 20263.0x their median
As our community celebrates this weekend at Kansas City Irish Fest, Union Station is illuminated tonight in the colors of the Irish Tricolor, and Saturday night will shine in Shamrock Green. 🇮🇪☘️ We celebrate our Irish community and the vibrancy they have long brought and continue to bring to our city, and remember their immeasurable contributions, including to Kansas City’s railroad history and the building of Union Station itself. Photos by Andrew McDonald, Persistent Vision Photography
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 2 interactions against 76K followers, an engagement rate of 0.003%. Measured over 40 original posts, its engagement rate beats 8% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 820 times each, and 0.244% of those impressions turn into an interaction. That is about 1.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 70% link out. The account's strongest tracked post pulled 51 interactions, about 26x its own typical post.
- What is Union Station KC's engagement rate on X?
- Union Station KC (@UnionStationKC) has an engagement rate of 0.003%, based on the median interactions across 40 original posts from the last 30 days against 76,296 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Union Station KC sits above the 10th percentile of the 66,536 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @UnionStationKC have real engagement?
- Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @UnionStationKC post?
- Most posts go out around 13:00 UTC, and Wednesday is its busiest day, at roughly 1.33 posts per day across the measured window.