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刀剣乱舞ONLINE【運営】 engagement report

@TOUKEN_STAFF - 1.1M followers on X

Measured over 97 original posts from a 30-day window, last computed on September 11, 2026.

Engagement

Per follower
0.252%
of 1.1M followers
Per impression
1.11%
259K views on a typical post
Reach
22.6%
of its followers see a post
Typical post
2.9K
interactions (median)
Saved
0.014%
36 bookmarks on a typical post
Posting rate
4.9/day
active 63% of days
Peak time
08:00 UTC
Tuesday

A typical post picks up 2.9K interactions against 1.1M followers, an engagement rate of 0.252%. Posts are seen about 259K times each, and 1.11% of those impressions turn into an interaction. That is about 22.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.9 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 08:00 UTC, and Tuesday is the busiest day of the week. Of the 97 posts sampled, 74% carry an image or video, 30% are part of a thread and 7% link out. The account's strongest tracked post pulled 51K interactions, about 18x its own typical post. Recurring topics include #刀剣乱舞, #とうらぶ, #対百鬼夜行.

Measured over 97 original posts from a 30-day window, last computed on September 11, 2026. Recurring tags: #刀剣乱舞, #とうらぶ, #対百鬼夜行.

Where this sits in the catalog

At 0.252%, 刀剣乱舞ONLINE【運営】 sits above the 50th percentile of the 66,691 accounts in this comparison. That places it in the above the median band, which runs 0.1% to 0.499%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99118.6%
Engagement rate as a share of followers, across the 66,691 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 56,485 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile118.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video74% of posts+111%+108% to +115%34K
Outbound link7% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 74% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 7% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 152 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 21, 202618x their median

    【今後の予定公開】 9月の今後の予定を公開いたします。次回10月の今後の予定は9月25日(金)に公開予定です。引き続き『刀剣乱舞ONLINE』をよろしくお願いいたします。 #刀剣乱舞 #とうらぶ https://t.co/uO9QPzbBEV

    32K16K603.5K2.7M viewsView on X
  • Sep 8, 202615x their median

    【期間限定鍛刀キャンペーン情報】 期間限定鍛刀キャンペーンを開催いたします。今回は「二筋樋貞宗(ふたすじひさだむね)(声:田所陽向)」が期間限定で各資源700の鍛刀に登場いたします! <開催期間>9月8日(火)メンテナンス終了時~9月25日(金)12:59 #刀剣乱舞 #とうらぶ https://t.co/HIQ1XLZCfJ

    31K9.7K363.0K1.3M viewsView on X
  • Aug 25, 202613x their median

    【「回顧」に「扉」を追加】 「回顧」に「扉」を追加しました。「回顧」の「扉」をノックしてみましょう。 ※詳細は、ゲーム内の指南「回顧」をご確認ください。 #刀剣乱舞 #とうらぶ https://t.co/IL1ljp2By7

    27K9.0K471.4K1.6M viewsView on X
  • Aug 24, 202613x their median

    (1/3) 【「軽装」第三十弾情報】 先週、刀剣乱舞-本丸通信-(@tkrb_ht)よりお届けした刀剣男士の「軽装」の姿、第三十弾の下記7振りは8月25日(火)の追加に向けて準備中です。 #刀剣乱舞 #とうらぶ https://t.co/KdHDfR7I7w

    29K7.2K9634816K viewsView on X
  • Aug 25, 20269.4x their median

    (1/2) 【「花火ボイス」追加】 23振りの刀剣男士の「花火ボイス」を追加実装いたしました。「花火ボイス」が実装されている刀剣男士を近侍に任命すると対象の景趣にて専用ボイスをお楽しみいただけます。 #刀剣乱舞 #とうらぶ https://t.co/5N7M7YD5l9

    19K6.5K91.6K855K viewsView on X
  • Aug 16, 20269.1x their median

    【対百鬼夜行迎撃作戦 Xキャンペーン】 抽選で #DMMポイント、オリジナルグッズ、オリジナル壁紙のいずれかが当たる! ①@TOUKEN_STAFF をフォロー ②このポストをRP ③ゲーム内お知らせで抽選結果を当日中に確認 https://t.co/o0hqrRoqK7 <5日目締切>8月17日(月)23:59 #刀剣乱舞 #とうらぶ #対百鬼夜行

    5.6K21K18566K viewsView on X
  • Sep 2, 20266.6x their median

    【新たに極の姿となる刀剣男士】 9月8日(火)、「極(きわめ)」の姿となった刀剣男士が2振り登場いたします! #刀剣乱舞 #とうらぶ #極 #極の姿 https://t.co/k5cpBstJKj

    15K3.8K1177586K viewsView on X
  • Aug 19, 20266.2x their median

    【新たに極の姿となる刀剣男士】 8月25日(火)、「極(きわめ)」の姿となった刀剣男士が登場いたします! #刀剣乱舞 #とうらぶ #極 #極の姿 https://t.co/5odxqPWPIC

    14K3.3K692530K viewsView on X
  • Aug 16, 20265.7x their median

    (1/3) 【催物「対百鬼夜行迎撃作戦」開催中】 8月17日(月)より、催物「対百鬼夜行迎撃作戦」にて残党戦が開始されます。「疑似平安京フィールド」へ出陣し、新たに押し寄せる敵残党を迎撃しましょう。残党戦でもまれに刀剣男士を入手できます。 #刀剣乱舞 #とうらぶ #対百鬼夜行 https://t.co/4T5tYhhTrQ

    12K4.6K15308775K viewsView on X
  • Aug 24, 20265.3x their median

    (1/3) 【「とうらぶ☆いざゆけ☆こんのすけ」リリース&MV公開決定!】 ゆるバース2025グランプリを記念して制作した「おっきい こんのすけテーマソング」の 楽曲配信、MVの公開が決定いたしました♪ #刀剣乱舞 #とうらぶ #いざゆけこんのすけ https://t.co/SAIzNvHl7M

    9.9K4.9K4358654K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#刀剣乱舞#とうらぶ#対百鬼夜行#いざゆけこんのすけ#

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.9K interactions against 1.1M followers, an engagement rate of 0.252%. Posts are seen about 259K times each, and 1.11% of those impressions turn into an interaction. That is about 22.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.9 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 08:00 UTC, and Tuesday is the busiest day of the week. Of the 97 posts sampled, 74% carry an image or video, 30% are part of a thread and 7% link out. The account's strongest tracked post pulled 51K interactions, about 18x its own typical post. Recurring topics include #刀剣乱舞, #とうらぶ, #対百鬼夜行.

What is 刀剣乱舞ONLINE【運営】's engagement rate on X?
刀剣乱舞ONLINE【運営】 (@TOUKEN_STAFF) has an engagement rate of 0.252%, based on the median interactions across 97 original posts from the last 30 days against 1,147,555 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.252%, 刀剣乱舞ONLINE【運営】 sits above the 50th percentile of the 66,691 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TOUKEN_STAFF have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @TOUKEN_STAFF post?
Most posts go out around 08:00 UTC, and Tuesday is its busiest day, at roughly 4.9 posts per day across the measured window.

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