刀剣乱舞ONLINE【運営】 engagement report
@TOUKEN_STAFF - 1.1M followers on X
Measured over 97 original posts from a 30-day window, last computed on September 11, 2026.
Engagement
A typical post picks up 2.9K interactions against 1.1M followers, an engagement rate of 0.252%. Posts are seen about 259K times each, and 1.11% of those impressions turn into an interaction. That is about 22.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.9 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 08:00 UTC, and Tuesday is the busiest day of the week. Of the 97 posts sampled, 74% carry an image or video, 30% are part of a thread and 7% link out. The account's strongest tracked post pulled 51K interactions, about 18x its own typical post. Recurring topics include #刀剣乱舞, #とうらぶ, #対百鬼夜行.
Measured over 97 original posts from a 30-day window, last computed on September 11, 2026. Recurring tags: #刀剣乱舞, #とうらぶ, #対百鬼夜行.
Where this sits in the catalog
At 0.252%, 刀剣乱舞ONLINE【運営】 sits above the 50th percentile of the 66,691 accounts in this comparison. That places it in the above the median band, which runs 0.1% to 0.499%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 118.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 74% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 7% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 74% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 7% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 152 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 21, 202618x their median
【今後の予定公開】 9月の今後の予定を公開いたします。次回10月の今後の予定は9月25日(金)に公開予定です。引き続き『刀剣乱舞ONLINE』をよろしくお願いいたします。 #刀剣乱舞 #とうらぶ https://t.co/uO9QPzbBEV
- Sep 8, 202615x their median
【期間限定鍛刀キャンペーン情報】 期間限定鍛刀キャンペーンを開催いたします。今回は「二筋樋貞宗(ふたすじひさだむね)(声:田所陽向)」が期間限定で各資源700の鍛刀に登場いたします! <開催期間>9月8日(火)メンテナンス終了時~9月25日(金)12:59 #刀剣乱舞 #とうらぶ https://t.co/HIQ1XLZCfJ
- Aug 25, 202613x their median
【「回顧」に「扉」を追加】 「回顧」に「扉」を追加しました。「回顧」の「扉」をノックしてみましょう。 ※詳細は、ゲーム内の指南「回顧」をご確認ください。 #刀剣乱舞 #とうらぶ https://t.co/IL1ljp2By7
- Aug 24, 202613x their median
(1/3) 【「軽装」第三十弾情報】 先週、刀剣乱舞-本丸通信-(@tkrb_ht)よりお届けした刀剣男士の「軽装」の姿、第三十弾の下記7振りは8月25日(火)の追加に向けて準備中です。 #刀剣乱舞 #とうらぶ https://t.co/KdHDfR7I7w
- Aug 25, 20269.4x their median
(1/2) 【「花火ボイス」追加】 23振りの刀剣男士の「花火ボイス」を追加実装いたしました。「花火ボイス」が実装されている刀剣男士を近侍に任命すると対象の景趣にて専用ボイスをお楽しみいただけます。 #刀剣乱舞 #とうらぶ https://t.co/5N7M7YD5l9
- Aug 16, 20269.1x their median
【対百鬼夜行迎撃作戦 Xキャンペーン】 抽選で #DMMポイント、オリジナルグッズ、オリジナル壁紙のいずれかが当たる! ①@TOUKEN_STAFF をフォロー ②このポストをRP ③ゲーム内お知らせで抽選結果を当日中に確認 https://t.co/o0hqrRoqK7 <5日目締切>8月17日(月)23:59 #刀剣乱舞 #とうらぶ #対百鬼夜行
- Sep 2, 20266.6x their median
【新たに極の姿となる刀剣男士】 9月8日(火)、「極(きわめ)」の姿となった刀剣男士が2振り登場いたします! #刀剣乱舞 #とうらぶ #極 #極の姿 https://t.co/k5cpBstJKj
- Aug 19, 20266.2x their median
【新たに極の姿となる刀剣男士】 8月25日(火)、「極(きわめ)」の姿となった刀剣男士が登場いたします! #刀剣乱舞 #とうらぶ #極 #極の姿 https://t.co/5odxqPWPIC
- Aug 16, 20265.7x their median
(1/3) 【催物「対百鬼夜行迎撃作戦」開催中】 8月17日(月)より、催物「対百鬼夜行迎撃作戦」にて残党戦が開始されます。「疑似平安京フィールド」へ出陣し、新たに押し寄せる敵残党を迎撃しましょう。残党戦でもまれに刀剣男士を入手できます。 #刀剣乱舞 #とうらぶ #対百鬼夜行 https://t.co/4T5tYhhTrQ
- Aug 24, 20265.3x their median
(1/3) 【「とうらぶ☆いざゆけ☆こんのすけ」リリース&MV公開決定!】 ゆるバース2025グランプリを記念して制作した「おっきい こんのすけテーマソング」の 楽曲配信、MVの公開が決定いたしました♪ #刀剣乱舞 #とうらぶ #いざゆけこんのすけ https://t.co/SAIzNvHl7M
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2.9K interactions against 1.1M followers, an engagement rate of 0.252%. Posts are seen about 259K times each, and 1.11% of those impressions turn into an interaction. That is about 22.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.9 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 08:00 UTC, and Tuesday is the busiest day of the week. Of the 97 posts sampled, 74% carry an image or video, 30% are part of a thread and 7% link out. The account's strongest tracked post pulled 51K interactions, about 18x its own typical post. Recurring topics include #刀剣乱舞, #とうらぶ, #対百鬼夜行.
- What is 刀剣乱舞ONLINE【運営】's engagement rate on X?
- 刀剣乱舞ONLINE【運営】 (@TOUKEN_STAFF) has an engagement rate of 0.252%, based on the median interactions across 97 original posts from the last 30 days against 1,147,555 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.252%, 刀剣乱舞ONLINE【運営】 sits above the 50th percentile of the 66,691 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TOUKEN_STAFF have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @TOUKEN_STAFF post?
- Most posts go out around 08:00 UTC, and Tuesday is its busiest day, at roughly 4.9 posts per day across the measured window.