Melissa Reddy engagement report
@MelissaReddy_ - 466K followers on X
Measured over 1 original post from a 30-day window, last computed on September 7, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 1.3K interactions against 466K followers, an engagement rate of 0.275%. Posts are seen about 1.1M times each, and 0.115% of those impressions turn into an interaction. That is about 239.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 147K interactions, about 115x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on September 7, 2026.
Where this sits in the catalog
At 0.275%, Melissa Reddy sits above the 50th percentile of the 68,716 accounts in this comparison. That places it in the above the median band, which runs 0.1% to 0.5%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.5% |
| 90th percentile | 2.09% |
| 99th percentile | 116.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 0% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 221 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 25, 2023115x their median
Estoy triste y decepcionado. Como futbolista y como persona no me siento representado por lo que ha pasado hoy en la Ciudad del Fútbol de Las Rozas. Me parece lamentable que sigan presionando y poniendo el foco sobre una compañera.
- Jul 11, 202657x their median
For the benefit of those who haven’t seen the review of the ball hitting the camera cable before England’s equaliser on Fox Sports… https://t.co/TQks5POkLe
- Jul 15, 20269.3x their median
Cabo Verde’s World Cup story now glitters even greater considering the make up of the finalists. The only team to have shut out Spain at the tournament, and they came within a stone’s throw of pulling off what would have been an upset for the ages against Argentina.
- Jul 19, 20267.3x their median
Play by the shithousery, lose the World Cup final by the shithousery
- Jul 14, 20267.0x their median
Folarin Balogun on Donald Trump’s intervention in getting his World Cup ban suspended on @CBSMornings: “I knew it was gonna cause a lot of controversy. I could almost see within my teammates a bit of nerves… I tried to just focus as best as I could, but it was difficult with a lot of outside noise”
- Aug 1, 20265.4x their median
Gianni Infantino says the FIFA Forward Enterprise will not proceed because he ‘listened to feedback and the project created divisions.’ However, prior to that press release the @nypost revealed the proposal was actually dead because lead investor Joshua Kushner pulled out due to the global backlash. “There is no way they want to continue to be involved in this mess… This is becoming a brand nightmare.”
- Nov 18, 20254.7x their median
It’s so uncomfortable yet too familiar watching the attack on Jude Bellingham‘s character because he won’t just smile and be grateful to be playing for England. Because he won’t contort to fit in the box some want to squeeze him in. Because he dares to back himself, to know his worth, to do things that are right for him even if it’s different or unpopular. Because he decided against the Premier League to go from Birmingham City to Borussia Dortmund then Real Madrid. Because his close circle don’t subscribe to being matey to get good PR. Because adidas made an advert about him. Because he declined doing media duties at the Euros, directly addressed the pile-on he faced, and called out being scapegoated. Because he didn’t just let people talk “rubbish,” he responded. Because he is HIM - but he’s just meant to smile and be grateful to play for England. Check your microaggressions, not Jude Bellingham
- Aug 7, 20264.2x their median
Only Mo Salah: An Intimate Portrait of the Egyptian King is published on August 13. It is a culmination of nine years of analysing greatness, ribboned by 13 months of extensive research and interview-gathering across continents that documents untold stories and insights from his childhood, every single club he’s played for, as well as Egypt’s national team. It goes beyond football. It is the story of how a kid, who had “zero per cent chance” of making it out of Nagrig as a professional footballer, bent the game to his will through steely determination, breaking records and creating history that will echo for eternity. All this while making a life-changing cultural and social impact to at least half a billion people. This post doesn’t do him justice, the book has gone over and above in trying to achieve that. Order here: https://t.co/3D6rx4GvBo
- Jul 19, 20263.6x their median
Yup, this is ‘the FIFA’ and not the World Cup
- Jul 30, 20263.4x their median
Exceptionally strong stance and statement by UEFA in opposition to Gianni Infantino’s proposal. Calling out that “it is not a ‘democratic decision’, but governance by intimidation - an act of coercion” and would mean “every decision shaping the future of football is no longer driven by what best serves the game, but by what best serves shareholders.” Wrapped up beautifully by this mic drop: “UEFA national teams will not participate in any FIFA competition for so long as these proposals remain alive, unless this proposal has been abandoned in its entirety and binding assurances have been given that FIFA will never again open its governance or competitions to private ownership. “Nobody should be in any doubt: UEFA and its national associations will oppose these plans with absolute determination. “There are moments when institutions are judged not by what they are prepared to accept, but by what they refuse to compromise. This is one of those moments. Some things are simply too important to sell. The FIFA World Cup belongs to football. It always will.”
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 1.3K interactions against 466K followers, an engagement rate of 0.275%. Posts are seen about 1.1M times each, and 0.115% of those impressions turn into an interaction. That is about 239.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 147K interactions, about 115x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Melissa Reddy's engagement rate on X?
- Melissa Reddy (@MelissaReddy_) has an engagement rate of 0.275%, based on the median interactions across 1 original posts from the last 30 days against 465,588 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.275%, Melissa Reddy sits above the 50th percentile of the 68,716 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MelissaReddy_ have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @MelissaReddy_ post?
- Most posts go out around 16:00 UTC, and Friday is its busiest day, at roughly 0.27 posts per day across the measured window.