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Mauricio Cárdenas S. engagement report

@MauricioCard - 281K followers on X

Measured over 19 original posts from a 30-day window, last computed on September 7, 2026.

Engagement

Middle of its size range
Per follower
0.029%
of 281K followers
Per impression
1.50%
5.4K views on a typical post
Reach
1.92%
of its followers see a post
Typical post
81
interactions (median)
Saved
0.056%
3 bookmarks on a typical post
Posting rate
0.8/day
active 57% of days
Peak time
13:00 UTC
Monday

A typical post picks up 81 interactions against 281K followers, an engagement rate of 0.029%. Measured over 19 original posts, its engagement rate beats 40% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.4K times each, and 1.50% of those impressions turn into an interaction. That is about 1.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.8 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 19 posts sampled, 58% carry an image or video and 63% link out. The account's strongest tracked post pulled 728 interactions, about 9.0x its own typical post. Recurring topics include #ebola, #empresasunidasporcolombia, #entrevistareina.

Measured over 19 original posts from a 30-day window, last computed on September 7, 2026. Recurring tags: #ebola, #empresasunidasporcolombia, #entrevistareina.

Compared with accounts its own size

Mauricio Cárdenas S.'s engagement rate beats 40% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 58% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.029%, Mauricio Cárdenas S. sits above the 25th percentile of the 69,033 accounts in this comparison. That places it in the below the median band, which runs 0.016% to 0.1%.

p100.002%
p250.016%
p50 (median)0.1%
p750.5%
p902.08%
p99115.4%
Engagement rate as a share of followers, across the 69,033 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 54,951 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.5%
90th percentile2.08%
99th percentile115.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video58% of posts+111%+108% to +115%34K
Outbound link63% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 58% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 63% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 473 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 8, 20269.0x their median

    Debemos denunciar las maniobras ilegítimas de @petrogustavo. 1. ADLE es el presidente legítimamente electo de Colombia para el periodo 2026-2030. 2. ⁠La situación legal del Presidente Gustavo Petro luce cada vez más incierta. Tiene demasiados flancos que lo hacen vulnerable. El más complejo de todos es el relacionado con los acuerdos ilegales con el Clan del Golfo, por su repercusión en otras jurisdicciones. 3. ⁠Gustavo Petro desesperadamente intenta crear un caos institucional para desviar la atención. Sus afirmaciones carecen del más mínimo sustento. 4. Hay que rodear al presidente electo y denunciar internacionalmente las maniobras antidemocraticas del presidente Petro. Es un juego en el que pierde toda Colombia. 5. Se deben retomar las tareas de empalme, con énfasis en los asuntos sectoriales realizadas por personas con perfil técnico. Cada entidad debe preparar un informe de entrega y hacerlo de público conocimiento.

    52416631725K viewsView on X
  • Aug 31, 20266.4x their median

    Inflaron los ingresos del Presupuesto en $40 billones y subestimaron gastos. Ahora que las cuentas están sinceradas, el hueco para 2027 supera el 9 % del PIB. Solo queda una salida: recortar el gasto. Es momento de adoptar medidas y que el país y los mercados las conozcan. Mi columna de hoy: “Sincerada”. https://t.co/P6iB3tWjyF

    3391393458.5K viewsView on X
  • Aug 19, 20264.3x their median

    Un dólar cerca de $3.045 pone presión sobre exportadores, competitividad y empleo. Con un déficit fiscal de 7,8 % del PIB, la prioridad debe ser un ajuste creíble de las cuentas públicas y una estrategia para fortalecer las reservas internacionales. Hay que actuar antes de que el desequilibrio cambiario se traduzca en menos inversión y menos empleo.

    2005587523K viewsView on X
  • Aug 20, 20263.6x their median

    El decreto de emergencia económica tiene un sustento sólido y seguramente será declarado exequible por la Corte Constitucional. Ahora hay que actuar: flexibilizar las regalías, ampliar las obras por impuestos y acelerar la venta de activos de la SAE. La reconstrucción debe ir acompañada de austeridad y responsabilidad fiscal.

    227432059.0K viewsView on X
  • Jul 21, 20263.0x their median

    Hoy presentamos a la junta directiva de @Asobancaria nuestra propuesta de Plan de Vivienda Sin Cuota Inicial. Una propuesta de política habitacional dirigida a hogares de bajos ingresos que hoy no logran cerrar financieramente la compra de vivienda. El programa combina subsidio a la cuota inicial, garantía estatal para facilitar el acceso al crédito y cobertura parcial de la tasa de interés, de manera que la cuota mensual sea la misma a un arriendo. El programa busca beneficiar a 330.000 familias entre 2027 y 2030, complementar Mi Casa Ya y contribuir a la reactivación de la economía.

    1914211011K viewsView on X
  • Aug 8, 20262.5x their median

    Muy honrosa para Colombia la elección del exministro @DiegoMesaP como presidente del Global Environmental Facility @theGEF. Su nombramiento no es fruto del azar; es el resultado de una trayectoria impecable y una sólida preparación. También es una gran noticia para @ColumbiaUEnergy donde somos colegas. Su liderazgo, rigor y visión serán claves en un momento de grandes retos globales.

    18811209.0K viewsView on X
  • Jul 28, 20262.2x their median

    Pasó la campaña, pasaron las elecciones y ahora quedan las propuestas. Desde Avanza Colombia queremos poner a consideración del próximo Gobierno una idea para complementar los créditos hipotecarios al 2% real. Vivienda Sin Cuota Inicial busca que hogares de hasta 2 salarios mínimos puedan acceder a casa propia pagando una cuota similar a su arriendo, con apoyo para la cuota inicial y garantía para facilitar el crédito. Una propuesta social, fiscalmente responsable y pensada para reactivar la construcción y el empleo. Presidente electo @ABDELAESPRIELLA y Dr. @jaimebeltran, La vivienda puede ser una de las grandes palancas sociales y económicas del nuevo Gobierno. Esta propuesta está lista para aportar en esa dirección.

    1412216311K viewsView on X
  • Aug 11, 20262.1x their median

    Este es el momento de unirnos como país; hoy la tarea es humanitaria y debemos atender con urgencia a las familias afectadas por el terremoto. Hay que actuar ya. Desde el Banco de Ropas de El Minuto de Dios los invito a ayudar de manera concreta y directa. Se necesitan alimentos no perecederos, kits de aseo, guantes, herramientas, colchonetas, frazadas y ropa nueva o usada en buen estado. Puntos de acopio: Bogotá: Tv. 73A #82-61, barrio Minuto de Dios Lunes a viernes, de 8:00 a. m. a 4:00 p. m. Sábados, de 9:00 a. m. a 1:00 p. m. Medellín: Cra. 49 #53-19, oficina 403, Edificio Bancoquia Cúcuta: Av. 1E #20-56, barrio Blanco–Caobos Cartagena: Cra. 15 #31-110, C. C. San Lázaro, local 19 Barranquilla: Calle 73 con carrera 7E, barrio El Bosque Cali: Calle 5B #37-120, San Fernando También pueden donar en https://t.co/y0qpgzwqOp o en la cuenta de ahorros Davivienda 0040 0024 0970. Toda ayuda cuenta. #UnMinutoPorColombia #SismoColombia

    14025405.7K viewsView on X
  • Sep 6, 20261.7x their median

    El diagnóstico fiscal fue apenas el primer acto. Antes del 15 de septiembre, el Gobierno debe explicar cómo reducirá el déficit proyectado de 9,2% a 7,2% del PIB. No hay una medida milagrosa: se requieren recortes en contratos, plantas y fondos que no se justifiquen, además de un ajuste gradual al subsidio del ACPM. La reconstrucción, por su parte, necesita un fondo constituido como patrimonio autónomo, con capacidad de endeudamiento y respaldo de vigencias futuras. En mi entrevista con Mauricio Reina para EL TIEMPO explico por qué estas decisiones revelarán el verdadero ADN del Gobierno. https://t.co/QRM863vlzA

    9733715.6K viewsView on X
  • Aug 10, 2026

    Toda mi solidaridad con el Valle del Cauca, Chocó y el Eje Cafetero. Mis condolencias a las familias que perdieron a sus seres queridos y mi acompañamiento a quienes resultaron afectados por el terremoto. Hoy el país debe responder con unidad, solidaridad y toda su capacidad institucional.

    10513006.6K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ebola#empresasunidasporcolombia#entrevistareina#unminutoporcolombia

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 81 interactions against 281K followers, an engagement rate of 0.029%. Measured over 19 original posts, its engagement rate beats 40% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.4K times each, and 1.50% of those impressions turn into an interaction. That is about 1.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.8 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 19 posts sampled, 58% carry an image or video and 63% link out. The account's strongest tracked post pulled 728 interactions, about 9.0x its own typical post. Recurring topics include #ebola, #empresasunidasporcolombia, #entrevistareina.

What is Mauricio Cárdenas S.'s engagement rate on X?
Mauricio Cárdenas S. (@MauricioCard) has an engagement rate of 0.029%, based on the median interactions across 19 original posts from the last 30 days against 281,185 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.029%, Mauricio Cárdenas S. sits above the 25th percentile of the 69,033 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MauricioCard have real engagement?
Its engagement rate beats 40% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MauricioCard post?
Most posts go out around 13:00 UTC, and Monday is its busiest day, at roughly 0.8 posts per day across the measured window.

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