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株式会社北川製菓😀きたがわくんK(仮)🍩【公式】 engagement report

@KitagawaseikaN - 84K followers on X

Measured over 29 original posts from a 30-day window, last computed on September 3, 2026.

Engagement

Middle of its size range
Per follower
0.032%
of 84K followers
Per impression
1.74%
1.5K views on a typical post
Reach
1.84%
of its followers see a post
Typical post
27
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.37/day
active 20% of days
Peak time
01:00 UTC
Thursday

A typical post picks up 27 interactions against 84K followers, an engagement rate of 0.032%. Measured over 29 original posts, its engagement rate beats 31% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.5K times each, and 1.74% of those impressions turn into an interaction. That is about 1.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 01:00 UTC, and Thursday is the busiest day of the week. Of the 29 posts sampled, 97% carry an image or video and 48% link out. The account's strongest tracked post pulled 8.3K interactions, about 308x its own typical post. Recurring topics include #北川製菓, #プレゼント企画, #きたがわくんk.

Measured over 29 original posts from a 30-day window, last computed on September 3, 2026. Recurring tags: #北川製菓, #プレゼント企画, #きたがわくんk.

Compared with accounts its own size

株式会社北川製菓😀きたがわくんK(仮)🍩【公式】's engagement rate beats 31% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 60% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.032%, 株式会社北川製菓😀きたがわくんK(仮)🍩【公式】 sits above the 25th percentile of the 66,536 accounts in this comparison. That places it in the below the median band, which runs 0.016% to 0.1%.

p100.002%
p250.016%
p50 (median)0.1%
p750.5%
p902.09%
p99119.7%
Engagement rate as a share of followers, across the 66,536 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 56,995 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.5%
90th percentile2.09%
99th percentile119.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video97% of posts+111%+108% to +115%34K
Outbound link48% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 97% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 48% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 145 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 25, 2026308x their median

    夏は冷凍ドーナツを冷凍のまま食べても美味しいんですよ😢 抽選で2名様に冷凍ドーナツをあげます😭 皆さんは北海道メロンってお好きですか?😢 【応募方法】 😀@KitagawaseikaNをフォロー 😆このポストをリポスト 26年8月31日まで #懸賞 #キャンペーン #北川製菓 https://t.co/J9vRdFZCmK

    1.8K6.1K3682366K viewsView on X
  • Jan 29, 202620x their median

    そういえば新商品の揚げもちぱん。のCMを作ったので、よかったら見てください😌 今回は感情訴求のためにPOPなアニメ調にしてみました😌 #揚げもちぱん #キツネ #CM https://t.co/7FoWM4mf6b

    4311039130K viewsView on X
  • Sep 1, 20263.7x their median

    おはようございます! きたがわ君K(仮)です😄 長野県宮田村は晴れています😀 今日も暑いです!!! 皆さんも水分補給をしっかりして熱中症にならないようにお気をつけくださいね! 本日もよろしくお願いします! #企業公式が毎朝地元の天気を言い合う https://t.co/WSgRVYhcJu

    961301.5K viewsView on X
  • Aug 28, 20263.4x their median

    おはようございます! きたがわ君K(仮)です😄 長野県宮田村は曇っています😢 最近大雨による被害が目につきますね😢 皆さんの地域がご無事が心配です😢 本日もよろしくお願いします! #企業公式が毎朝地元の天気を言い合う https://t.co/z8J26z30Nj

    890301.6K viewsView on X
  • Sep 2, 20263.2x their median

    おはようございます! きたがわ君K(仮)です😄 長野県宮田村は晴れています😀 最近インフルが流行っているらしいです! 手洗いうがいなど気をつけたいと思います! 本日もよろしくお願いします! #企業公式が毎朝地元の天気を言い合う https://t.co/XcASd0Swgr

    820501.8K viewsView on X
  • Aug 27, 20263.2x their median

    おはようございます! きたがわ君K(仮)です😄 長野県宮田村は曇っています😭 なんだか雨が降りそうなお天気になってきました! また蒸し暑くなりそうです😭 本日もよろしくお願いします! #企業公式が毎朝地元の天気を言い合う https://t.co/eI2PCz648T

    821301.9K viewsView on X
  • Aug 28, 20262.6x their median

    クロワッサンって美味しいですよね! クロワッサンを見ると中にクリームを詰め込みたくなります😌 本日もお疲れ様でした! #企業公式がお疲れ様を言い合う https://t.co/ivYIsysq8k

    654202.0K viewsView on X
  • Aug 28, 20262.0x their median

    明日のおやつにいかが? 常温解凍20分!究極のふわふわ食感をご家庭で!! 😀FUWADO!😀 生クリーム、国産米粉等の贅沢素材を使用し、 驚きのふわふわ食感を実現しました! レンジ調理40秒でアツアツの出来立ての美味しさをお楽しみいただけます☺️ ●商品情報はこちらから↓ https://t.co/U8x0AHgAP9 #北川製菓 #ドーナツ #fuwado

    4311011.9K viewsView on X
  • Sep 2, 20261.7x their median

    チョコチップクッキーのクッキーはプレーン派ですか?チョコ派ですか? ぼくはプレーン派です😌 本日もお疲れ様でした! #企業公式がお疲れ様を言い合う https://t.co/wpijdAeBSX

    431201.4K viewsView on X
  • Sep 1, 20261.6x their median

    今日のおやつにいかが? 🍩味が自慢のあんドーナツ🍩 本商品はしっとりとした食感の生地であんを包んだ、昔ながらの味わいのドーナツなんです😀 ●商品情報はこちらから↓ https://t.co/Rk74w3hL0y #北川製菓 https://t.co/baoqLZaxTq

    422001.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#北川製菓#プレゼント企画#きたがわくんk#アウトレット#企業公式がお疲れ様を言い合う

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 27 interactions against 84K followers, an engagement rate of 0.032%. Measured over 29 original posts, its engagement rate beats 31% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.5K times each, and 1.74% of those impressions turn into an interaction. That is about 1.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 01:00 UTC, and Thursday is the busiest day of the week. Of the 29 posts sampled, 97% carry an image or video and 48% link out. The account's strongest tracked post pulled 8.3K interactions, about 308x its own typical post. Recurring topics include #北川製菓, #プレゼント企画, #きたがわくんk.

What is 株式会社北川製菓😀きたがわくんK(仮)🍩【公式】's engagement rate on X?
株式会社北川製菓😀きたがわくんK(仮)🍩【公式】 (@KitagawaseikaN) has an engagement rate of 0.032%, based on the median interactions across 29 original posts from the last 30 days against 84,133 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.032%, 株式会社北川製菓😀きたがわくんK(仮)🍩【公式】 sits above the 25th percentile of the 66,536 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @KitagawaseikaN have real engagement?
Its engagement rate beats 31% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @KitagawaseikaN post?
Most posts go out around 01:00 UTC, and Thursday is its busiest day, at roughly 1.37 posts per day across the measured window.

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