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KATE 公式 engagement report

@KATETOKYO_PR - 291K followers on X

Measured over 30 original posts from a 30-day window, last computed on September 6, 2026.

Engagement

Top quarter for its size
Per follower
0.288%
of 291K followers
Per impression
1.68%
50K views on a typical post
Reach
17.2%
of its followers see a post
Typical post
837
interactions (median)
Saved
0.131%
66 bookmarks on a typical post
Posting rate
1.77/day
active 53% of days
Peak time
09:00 UTC
Tuesday

A typical post picks up 837 interactions against 291K followers, an engagement rate of 0.288%. Measured over 30 original posts, its engagement rate beats 80% of 6,874 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 50K times each, and 1.68% of those impressions turn into an interaction. That is about 17.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 30 posts sampled, 73% carry an image or video, 30% are part of a thread and 27% link out. The account's strongest tracked post pulled 26K interactions, about 31x its own typical post. Recurring topics include #kate, #ケイトユニバ, #pinkcats.

Measured over 30 original posts from a 30-day window, last computed on September 6, 2026. Recurring tags: #kate, #ケイトユニバ, #pinkcats.

Compared with accounts its own size

KATE 公式's engagement rate beats 80% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 61% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.288%, KATE 公式 sits above the 50th percentile of the 66,128 accounts in this comparison. That places it in the above the median band, which runs 0.1% to 0.499%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99119.9%
Engagement rate as a share of followers, across the 66,128 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 57,111 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile119.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video73% of posts+111%+108% to +115%34K
Outbound link27% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 73% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 27% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 161 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 24, 202631x their median

    \\  \  /  // フォロー&リポストで 0.06mm極細繊維の 新商品「パウダーブラシ」 現品100名様にプレゼント🎁 //  /  \  \\ 🔔応募方法 ①@KATETOKYO_PRをフォロー ②本投稿をリポスト 🎉さらに🎉 #つるり肌製造ブラシ を付けた引用リポストで当選確率🆙 詳しくは👇

    4.3K15K2595.6K466K viewsView on X
  • Aug 20, 202626x their median

    ━━\ フォロー&リポストで応募✨/━━        100名様に  10月の新商品6⃣点セットが当たる🎁 ━━━━━━━━━━━━━━━━━━━━ 新作アイテム先取りのチャンス💄 🔻応募方法 ① @KATETOKYO_PR をフォロー ②本投稿をリポスト ③当選者のみチャットが届く 詳細はツリーをCHECK👇

    4.3K17K34633231K viewsView on X
  • Sep 1, 202625x their median

    ━🐾\ 77(ニャニャ)名様に当たる /🐾━    フォロー&リポストで  PINK CATSポーチ&メイク3点セット ━━━━━━━━━━━━━━━━━━ 77名様のうち10名様には 渡辺直美さん・山﨑天さんの サイン入り「ザ アイカラーセット」も🎁 🐈 🐈 さらに 🐈 🐈 引用リポストでの参加なら当選確率🆙

    5.3K12K2043.5K2.4M viewsView on X
  • Aug 20, 202610x their median

    明日8月21日、解禁🐈🐈💗 “迷ったら、自分の心がわくわくする方を選ぶ” そんな2人はいったい誰?👀 https://t.co/InTYcojIFN

    6.7K1.1K435221.3M viewsView on X
  • Aug 21, 20267.8x their median

    ___◣_____◢___   We are PINK CATS.    🐾動画公開🐾  ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ #渡辺直美 さんと #山﨑天 さん 二人の #PINKCATS が、ピンクをまとう。 もっと自由に、わがままに💋

    5.3K1.1K777148K viewsView on X
  • Sep 5, 20267.7x their median

    月に照らされるその姿は… 9.7 解禁 #KATE #月夜の海月 https://t.co/pG09eIF4iQ

    5.6K304604835.8M viewsView on X
  • Aug 7, 20267.6x their median

    【KATE SHIBUYA meets 超特急YUKI】 当日はYUKI’s Editionでメイクいただいたユーキ店長が登場📷✨ ご乗車くださった8号車の皆様、振替開催にも関わらずご来店をありがとうございました🚅 KATE SHIBUYAでまたのお越しをお待ちしております❤️ #ケイト #KATESHIBUYA #超特急 #ユーキ https://t.co/ExtSPGH7GO

    5.4K836393270K viewsView on X
  • Aug 21, 20267.6x their median

    ◥◣情報解禁◢◤ We are PINK CATS.🐈💗 ピンクをまとう、もっと自由に、わがままに。 9.5 NEW💄限定パッケージで登場! ✔ バウンシーチークシャドウ 新色2色 ✔ リップモンスター フォグマット 全3色 ✔ アイブロウペンシル(パウダリーフィニッシュ) 新色2色 #KATE #PINKCATS #wearepinkcats

    5.0K1.2K16190273K viewsView on X
  • Aug 26, 20264.1x their median

    ◥◣ \\    // ◢◤ アニメ『#呪術廻戦』× #KATE コラボパッケージ再販売中!⠀ ◢◤ //     \\ ◥◣ KATE SHIBUYAなら #五条悟 仕様の ■スーパーシャープライナーEX4.0(J) ■デザイニングアイブロウ3D(J) どちらもゲットできます✨ この売り場が目印! 詳細はツリーへ👇 https://t.co/YGvNPFF1t9

    2.8K4874143165K viewsView on X
  • Aug 18, 20263.8x their median

    【💄情報解禁🧙】 リプモン限定色が再発売!気になったら保存📌 #KATE×#USJ『18番地の魔女』 感情を司る4人の魔女をイメージした 深みレッド系カラー💋 8/22に数量限定で再発売! ※8/18~順次配荷開始 #ケイトユニバ https://t.co/7I4I3SSGC1

    2.3K6560215201K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#kate#ケイトユニバ#pinkcats#usj#wearepinkcats

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 837 interactions against 291K followers, an engagement rate of 0.288%. Measured over 30 original posts, its engagement rate beats 80% of 6,874 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 50K times each, and 1.68% of those impressions turn into an interaction. That is about 17.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 30 posts sampled, 73% carry an image or video, 30% are part of a thread and 27% link out. The account's strongest tracked post pulled 26K interactions, about 31x its own typical post. Recurring topics include #kate, #ケイトユニバ, #pinkcats.

What is KATE 公式's engagement rate on X?
KATE 公式 (@KATETOKYO_PR) has an engagement rate of 0.288%, based on the median interactions across 30 original posts from the last 30 days against 291,204 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.288%, KATE 公式 sits above the 50th percentile of the 66,128 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @KATETOKYO_PR have real engagement?
Its engagement rate beats 80% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @KATETOKYO_PR post?
Most posts go out around 09:00 UTC, and Tuesday is its busiest day, at roughly 1.77 posts per day across the measured window.

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