Dept of Commerce, GoI engagement report
@DoC_GoI - 357K followers on X
Measured over 45 original posts from a 30-day window, last computed on September 2, 2026.
Engagement
A typical post picks up 30 interactions against 357K followers, an engagement rate of 0.009%. Measured over 45 original posts, its engagement rate beats 25% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.3K times each, and 1.31% of those impressions turn into an interaction. That is about 0.642% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 45 posts sampled, 98% carry an image or video and 11% link out. The account's strongest tracked post pulled 68 interactions, about 2.3x its own typical post. Recurring topics include #indiancoffee, #naturalrubber, #agriculture.
Measured over 45 original posts from a 30-day window, last computed on September 2, 2026. Recurring tags: #indiancoffee, #naturalrubber, #agriculture.
Compared with accounts its own size
Dept of Commerce, GoI's engagement rate beats 25% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 55% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.009%, Dept of Commerce, GoI sits above the 10th percentile of the 66,258 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 119.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 98% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 11% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 98% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 11% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 441 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 1, 20262.3x their median
Commerce Secretary Shri @RajeshAgrawal94 met H.E. Mr. Glenn Purves, Deputy Minister of International Trade of Canada, and reviewed the progress of the ongoing India-Canada CEPA negotiations. Both sides reaffirmed their commitment to make rapid progress to meet the level of ambitions set out for a mutually beneficial trade agreement, further strengthening bilateral trade, commerce and economic ties. #IndiaCanada #TradeAndInvestment #CEPA @PIB_India
- Aug 29, 20262.0x their median
India and Brazil convened the 8th Trade Monitoring Mechanism (TMM) meeting in Brasilia, co-chaired by Commerce Secretary Shri @RajeshAgrawal94, Ministry of Commerce & Industry, Government of India and Ms. Tatiana Prazeres, Secretary of Foreign Trade, MIDC, Government of Brazil, advancing institutional efforts to expand bilateral trade and investment flows. The deliberations focused on resolving non-tariff measures, enhancing reciprocal market access, and facilitating deeper business-to-business integration. Both sides highlighted key priority sectors for collaborative growth, including agriculture and agro-commodities, pharmaceuticals, renewable and clean energy, digital technologies, and critical supply chains. The discussions reinforced the commitment of both nations to convert challenges into opportunities and chart a resilient roadmap for sustained and long-term economic partnership. @dineshbhatia @indiainbrazil @PIB_India
- Aug 26, 20261.8x their median
The India–EU FTA opens new avenues for India’s traditional medicine and wellness sector, creating greater opportunities for AYUSH practitioners and wellness centres across European markets. The agreement also strengthens India–EU cooperation and exchange to support the growing trade in Indian traditional medicine services. #IndiaEU #IndiaEUFTA #AYUSH #TraditionalMedicine #DoC_GoI @PIB_India @RajeshAgrawal94
- Aug 27, 20261.7x their median
India–Chile CEPA must deliver a balanced and mutually beneficial framework that creates tangible outcomes for businesses on both sides. Commerce Secretary Shri @RajeshAgrawal94, in his meeting with Ms. Paula Estévez Weinstein, Vice-Minister of International Economic Relations of Chile, emphasised the need to build on the strong India–Chile relationship and ensure that the CEPA translates shared ambitions into real opportunities for trade and investment. With bilateral trade growing steadily, India remains committed to concluding the negotiations within this year, with outcomes that are equitable, commercially meaningful and beneficial to businesses in both countries. #IndiaChile #CEPA #Trade #Investment #DoC_GoI @PIB_India
- Sep 1, 20261.5x their median
India’s electric mobility ecosystem is gaining global momentum, with growing international demand for Indian-made electric cars. The surge in exports reflects rising confidence in India’s EV manufacturing capabilities and its growing role in the global electric mobility value chain. #ElectricMobility #ElectricVehicles #IndiaExports #DoC_GoI @PIB_India @RajeshAgrawal94
- Sep 1, 2026
India Afghanistan Joint Working Group (JWG) on Trade, Commerce and Investment met virtually today. The meeting focused on enhancing bilateral trade, customs cooperation, visa facilitation for traders and strengthening economic linkages. Both sides reaffirmed their commitment to further deepen trade and economic cooperation and explore new avenues for mutually beneficial engagement. #IndiaAfghanistan #Trade #DoC_GoI @PIB_India @RajeshAgrawal94
- Aug 30, 2026
India–EU ties are evolving into a deeper strategic partnership, expanding cooperation across trade, technology, digital innovation, clean energy, investment and connectivity. Together, India and the EU can turn strategic convergence into shared prosperity and global impact. #IndiaEU #IndiaEUFTA #StrategicPartnership #TradeAndInvestment #DoC_GoI @PIB_India @RajeshAgrawal94
- Aug 29, 2026
The Coffee Board has launched INDICOFS Indian Coffee Sustainability Standard and Certification Scheme to promote sustainable, responsible and economically viable coffee production while strengthening the global position of Indian coffee. #INDICOFS #IndianCoffee #CoffeeExports #CoffeeIndustry #DoC_GoI @PIB_India @RajeshAgrawal94 @CoffeeboardI
- Aug 26, 2026
India and the EU bring different strengths to the table and that is what makes this partnership so valuable. From stronger trade and investment ties to technology, talent and more resilient supply chains, the relationship is opening up new avenues for businesses and people on both sides, while creating a stronger foundation for long-term economic cooperation. #IndiaEU #IndiaEUTrade #IndiaEUPartnership @PIB_India @RajeshAgrawal94
- Aug 26, 2026
India’s growing export footprint is opening new opportunities across global markets. A diversified range of products and strong sectoral capabilities are strengthening India’s position as a reliable supplier worldwide. From pharmaceuticals and automobiles to engineering goods, food products, chemicals and seafood, Indian exports continue to reflect the breadth, quality and competitiveness of India’s manufacturing and export ecosystem. #IndiaExports #GlobalTrade #ExportGrowth #DoC_GoI @PIB_India @RajeshAgrawal94
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 30 interactions against 357K followers, an engagement rate of 0.009%. Measured over 45 original posts, its engagement rate beats 25% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.3K times each, and 1.31% of those impressions turn into an interaction. That is about 0.642% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 45 posts sampled, 98% carry an image or video and 11% link out. The account's strongest tracked post pulled 68 interactions, about 2.3x its own typical post. Recurring topics include #indiancoffee, #naturalrubber, #agriculture.
- What is Dept of Commerce, GoI's engagement rate on X?
- Dept of Commerce, GoI (@DoC_GoI) has an engagement rate of 0.009%, based on the median interactions across 45 original posts from the last 30 days against 357,089 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.009%, Dept of Commerce, GoI sits above the 10th percentile of the 66,258 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DoC_GoI have real engagement?
- Its engagement rate beats 25% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @DoC_GoI post?
- Most posts go out around 09:00 UTC, and Wednesday is its busiest day, at roughly 1.8 posts per day across the measured window.