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Diego Lugano engagement report

@DiegoLugano - 478K followers on X

Measured over 1 original post from a 30-day window, last computed on September 6, 2026.

Engagement

Per follower
0.097%
of 478K followers
Per impression
3.26%
14K views on a typical post
Reach
2.97%
of its followers see a post
Typical post
463
interactions (median)
Saved
0.007%
1 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
16:00 UTC
Wednesday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 463 interactions against 478K followers, an engagement rate of 0.097%. Posts are seen about 14K times each, and 3.26% of those impressions turn into an interaction. That is about 2.97% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 2.9K interactions, about 6.3x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on September 6, 2026.

Where this sits in the catalog

At 0.097%, Diego Lugano sits above the 25th percentile of the 66,691 accounts in this comparison. That places it in the below the median band, which runs 0.016% to 0.1%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99118.6%
Engagement rate as a share of followers, across the 66,691 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 56,485 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile118.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 184 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Feb 3, 20256.3x their median

    No ano em que completamos duas décadas do tri mundial, visitei o palco da nossa grande final acompanhado dos pequenos gigantes @mineiro7_oficial e @josueoficial07. a convite da @newbalancefootball, participamos da campanha de lançamento dos novos uniformes do @SaoPauloFC https://t.co/RvkgmRboM5

    2.7K14741732K viewsView on X
  • Apr 6, 20265.4x their median

    Este fin de semana tuve la oportunidad, por fin, de pasar con mis amigos de toda la vida en Estambul , presentandoles la cultura y la energia unica de un derby en Kadikoy; continuando con lo mas valioso de la vida; coleccionar memoria https://t.co/hAFptuO9nc

    2.3K14156444K viewsView on X
  • Jun 15, 20263.9x their median

    🇺🇾🇾🇪 Uma carta de Diego Lugano antes da estreia da Celeste na Copa. Una carta de Diego Lugano antes del debut de la Celeste en el Mundial. https://t.co/vQwqJJ48Ib

    1.6K123281266K viewsView on X
  • Dec 3, 20253.6x their median

    Há 8️⃣ anos, o ídolo Diego Lugano se despedia do futebol, no lugar onde foi sua casa por muitos anos: o MorumBIS. O jogo terminou em 1 a 1 contra o Bahia, pelo Brasileirão. #SPFCpédia #VamosSãoPaulo 🇾🇪 https://t.co/vK8FIXxYGb

    1.5K8168878K viewsView on X
  • Dec 3, 20242.2x their median

    Há sete anos vivi o último dia da minha carreira como jogador. Sentimentos complexos, que demoraram alguns anos para ser compreendidos. Este vídeo é o trailer do filme ,"Don Diego" , feito pelo @saopaulofc na época, https://t.co/YmUIJDMnxj

    9254528813K viewsView on X
  • Jan 25, 20261.7x their median

    96 ANOS DE SÃO PAULO FUTEBOL CLUBE! ❤️🤍🖤 A nossa história é gigante! E dentre os grandes, és o primeiro! Tradição que atravessa gerações. https://t.co/fip3zww9tc

    680809138K viewsView on X
  • Sep 7, 2024

    Noche inolvidable para todos los uruguayos, último partido con la gloriosa Celeste de @luissuarez9 . Como uruguayo y compañero , eternamente agradecido por su nobleza lealtad y compromiso . https://t.co/Uz4ZqPHYle

    557317013K viewsView on X
  • Dec 20, 2025

    Los vínculos creados con respeto, lealtad , solidaridad pasión y empatía , tienden a ser eternos e indestructibles. Gracias muchachos por el reencuentro Salu Salu !!! https://t.co/FgI2BTsl0m

    4622914621K viewsView on X
  • Mar 19, 2026

    Um prazer reencontrar @josueoficial07, com quem tive a sorte de ganhar tudo com a camisa tricolor, além de cultivar um bonita amizade com muita RESENHA fora do campo. https://t.co/vJF0yaT9pw

    47812508.0K viewsView on X
  • Aug 19, 2026

    Uma noite de Copa é uma noite de Copa. Morumbis cheio, vitória, encontros e reencontros com quem compartilhei tantos momentos marcantes. Tantas noites de Copas… https://t.co/zrOa34qnmT

    451101114K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 463 interactions against 478K followers, an engagement rate of 0.097%. Posts are seen about 14K times each, and 3.26% of those impressions turn into an interaction. That is about 2.97% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 2.9K interactions, about 6.3x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Diego Lugano's engagement rate on X?
Diego Lugano (@DiegoLugano) has an engagement rate of 0.097%, based on the median interactions across 1 original posts from the last 30 days against 478,463 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.097%, Diego Lugano sits above the 25th percentile of the 66,691 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @DiegoLugano have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @DiegoLugano post?
Most posts go out around 16:00 UTC, and Wednesday is its busiest day, at roughly 0.03 posts per day across the measured window.

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