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DAGRD - Medellín engagement report

@DAGRDMedellin - 81K followers on X

Measured over 17 original posts from a 30-day window, last computed on September 5, 2026.

Engagement

Middle of its size range
Per follower
0.026%
of 81K followers
Per impression
0.917%
2.3K views on a typical post
Reach
2.82%
of its followers see a post
Typical post
21
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
2.1/day
active 57% of days
Peak time
16:00 UTC
Friday

A typical post picks up 21 interactions against 81K followers, an engagement rate of 0.026%. Measured over 17 original posts, its engagement rate beats 27% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.3K times each, and 0.917% of those impressions turn into an interaction. That is about 2.82% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 17 posts sampled, 94% carry an image or video and 12% are part of a thread. The account's strongest tracked post pulled 2.4K interactions, about 112x its own typical post. Recurring topics include #bomberosmedellín, #actualización, #bomberosmedellin.

Measured over 17 original posts from a 30-day window, last computed on September 5, 2026. Recurring tags: #bomberosmedellín, #actualización, #bomberosmedellin.

Compared with accounts its own size

DAGRD - Medellín's engagement rate beats 27% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 4 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 38% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.026%, DAGRD - Medellín sits above the 25th percentile of the 66,393 accounts in this comparison. That places it in the below the median band, which runs 0.016% to 0.1%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99119.5%
Engagement rate as a share of followers, across the 66,393 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 56,924 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile119.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video94% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 94% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 305 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 14, 2026112x their median

    Medellín se pone al servicio de Colombia 🇨🇴. Hoy salieron 21 ingenieros e ingenieras voluntarios más hacia Cali y otros municipios del Valle del Cauca, en coordinación con el Presidente Abelardo de la Espriella @ABDELAESPRIELLA y con el alcalde de Cali, Alejandro Eder @alejoeder . Se suman al equipo que está allí desde el miércoles, liderado por nuestra directora del Área Metropolitana. Su tarea es clara: revisar las estructuras que presentan mayor riesgo de colapso y determinar cuáles son seguras y cuáles pueden poner en peligro a la gente. Seguimos presentes en Pereira y Manizales con los ingenieros que llegaron el miércoles. Y nuestros Bomberos de Medellín continúan en Pereira apoyando las labores de búsqueda y rescate de personas y animalitos. También enviaremos 10 ingenieros a Armenia y 5 más al Chocó. Vamos a estar donde nos necesiten. Y en Medellín seguimos al frente: revisando estructuras, atendiendo emergencias y controlando los incendios de los últimos días. Gracias a los gremios, las empresas y todas las personas que hacen posible esta ayuda. Colombia cuenta con Medellín. No están solos❤️.

    1.8K5350527K viewsView on X
  • Aug 14, 202612x their median

    ‼️En este momento, una tripulación de #BomberosMedellín se desplaza para atender un incendio forestal en Belén Aguas Frías. Al momento no se reportan viviendas cercanas. Seguimos informando. @AlcaldiadeMed @DAGRDMedellin

    216380128K viewsView on X
  • Sep 4, 20265.7x their median

    Después de 35 años de servicio, despedimos al Capitán Juan Guillermo Usma, Subcomandante del Cuerpo Oficial de Bomberos Medellín. Él ahora inicia una nueva etapa de su vida: la jubilación, para disfrutar despedimos su familia. G R A C I A S CAPITÁN.🚒👨‍🚒 @AlcaldiadeMed https://t.co/NxGnGdpfpq

    10413303.2K viewsView on X
  • Aug 17, 20265.3x their median

    Tras siete días de una incansable misión humanitaria por tierra, que comprendió un recorrido superior a los 1.200 kilómetros por: Quibdó, Pereira, Manizales y Cali, el equipo de Bomberos Medellín concluyó una labor que reafirma su compromiso inquebrantable con el servicio. https://t.co/zaRq6nml41

    9117402.5K viewsView on X
  • Aug 16, 20262.5x their median

    Los incendios forestales son una realidad, ayúdanos a evitarlos, si detectas fuego y/o humo en zonas de bosques y laderas, reporta de inmediato a la línea 123⚠️ @AlcaldiadeMed @FicoGutierrez https://t.co/A46L4GlAps

    3514122.4K viewsView on X
  • Aug 15, 20261.8x their median

    Con #BomberosMedellín continuamos frente de trabajo en el Alto de Boquerón para control de incendio forestal. @AlcaldiadeMed @FicoGutierrez https://t.co/V4BVRK7yit

    2311302.3K viewsView on X
  • Aug 16, 2026

    Medellín sigue presente con solidaridad en zonas afectadas. Equipo de ingenieros del DAGRD con apoyo de drones, apoyan en Cali la evaluación del monumento Cristo Rey. Artículados con PMU participan en la revisión del Hospital Universitario del Valle.@AlcaldiadeMed @FicoGutierrez https://t.co/vYlsxhY8ui

    218112.0K viewsView on X
  • Aug 19, 2026

    ¿Identificaste una grieta o daño en tu vivienda? No todas las grietas y fisuras tienen el mismo nivel de riesgo. En el siguiente video te lo explicamos. Las visitas de inspección por riesgo se solicitan a través de la línea 123⚠️📞 @AlcaldiadeMed @FicoGutierrez https://t.co/lZCv0OETOa

    165213.6K viewsView on X
  • Aug 16, 2026

    En medio del dolor que hoy enluta y desafía a nuestro país, la gestión del riesgo de desastres no se detiene. Este fin de semana, en el festival Buen Comienzo estamos presentes con nuestro stand para sembrar cultura de reducción del riesgo en los más pequeños. @AlcaldiadeMed https://t.co/92HrQVBUxO

    165001.5K viewsView on X
  • Aug 16, 2026

    En el día 6 de la misión de #BomberosMedelín articulados con PMU, Secretaría de Gestión del Riesgo de Caliy la @UNGRD , avanzan las operaciones de búsqueda y rescate en frentes de trabajo asignados. @AlcaldiadeMed @FicoGutierrez https://t.co/twWn1sNLYZ

    135002.2K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#bomberosmedellín#actualización#bomberosmedellin#bomberosmedelín#chocó

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 21 interactions against 81K followers, an engagement rate of 0.026%. Measured over 17 original posts, its engagement rate beats 27% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.3K times each, and 0.917% of those impressions turn into an interaction. That is about 2.82% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 17 posts sampled, 94% carry an image or video and 12% are part of a thread. The account's strongest tracked post pulled 2.4K interactions, about 112x its own typical post. Recurring topics include #bomberosmedellín, #actualización, #bomberosmedellin.

What is DAGRD - Medellín's engagement rate on X?
DAGRD - Medellín (@DAGRDMedellin) has an engagement rate of 0.026%, based on the median interactions across 17 original posts from the last 30 days against 81,134 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.026%, DAGRD - Medellín sits above the 25th percentile of the 66,393 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @DAGRDMedellin have real engagement?
Its engagement rate beats 27% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @DAGRDMedellin post?
Most posts go out around 16:00 UTC, and Friday is its busiest day, at roughly 2.1 posts per day across the measured window.

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