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Richard Osman engagement report

@richardosman - 1.2M followers on X

Measured over 1 original post from a 30-day window, last computed on September 1, 2026.

Engagement

Per follower
0.069%
of 1.2M followers
Per impression
0.448%
183K views on a typical post
Reach
15.5%
of its followers see a post
Typical post
819
interactions (median)
Saved
0.028%
51 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
12:00 UTC
Saturday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 819 interactions against 1.2M followers, an engagement rate of 0.069%. Posts are seen about 183K times each, and 0.448% of those impressions turn into an interaction. That is about 15.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 12:00 UTC, and Saturday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 24K interactions, about 29x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on September 1, 2026.

Where this sits in the catalog

At 0.069%, Richard Osman sits above the 25th percentile of the 41,462 accounts in this comparison. That places it in the below the median band, which runs 0.013% to 0.083%.

p100.002%
p250.013%
p50 (median)0.083%
p750.446%
p902.07%
p99143.9%
Engagement rate as a share of followers, across the 41,462 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 89,920 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.013%
50th percentile0.083%
75th percentile0.446%
90th percentile2.07%
99th percentile143.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%58K
01:00 UTC-2%59K
02:00 UTC-3%57K
03:00 UTC-4%61K
04:00 UTC-6%49K
05:00 UTC-4%48K
06:00 UTC-5%55K
07:00 UTC-4%59K
08:00 UTC-4%69K
09:00 UTC-4%80K
10:00 UTC-3%83K
11:00 UTC-3%90K
12:00 UTC-2%99K
13:00 UTC-2%108K
14:00 UTC-4%111K
15:00 UTC-2%115K
16:00 UTC-4%112K
17:00 UTC-3%104K
18:00 UTC-2%97K
19:00 UTC-2%92K
20:00 UTC-1%86K
21:00 UTC-1%76K
22:00 UTC-2%65K
23:00 UTC-1%59K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%254K
Monday+2%326K
Tuesday-2%350K
Wednesday-4%312K
Thursday-2%265K
Friday-3%274K
Saturday+3%248K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • May 24, 202629x their median

    Your reminder that if West Ham are relegated today, then next season will be the first season in the entire 138-year history of the English top flight without a team beginning with the letter W.

    21K2.0K446180985K viewsView on X
  • Jan 7, 202618x their median

    Worth noting that if Wolves and West Ham do both go down, then next season will be the first in its entire 137 year history that there will be no clubs beginning with W in the English top flight. (UNLESS, of course, Watford, Wrexham or West Brom go up.)

    14K642277611.2M viewsView on X
  • Mar 3, 202611x their median

    Thank you for all your kind words as I step down from #HouseOfGames after 9 amazing years. It is honestly the most fun show to work on, with the most wonderful team, but, after 800 episodes it's time to hand over the keys to a new host. There are plenty of new episodes still to air though, and I'll even be filming one final handover week later in the year! It really has been a treat from start to finish.

    7.7K220622153670K viewsView on X
  • Jul 12, 20269.2x their median

    A peak of nearly 17m for the England match, after midnight. That's some going.

    7.3K1696911222K viewsView on X
  • Aug 22, 20258.0x their median

    Wonderful night with the whole family at the Thursday Murder Club premiere. What an amazing cast and crew, and a very special evening. https://t.co/7isCyO6X1s

    6.1K17322814333K viewsView on X
  • Nov 7, 20257.3x their median

    An astonishing 11m viewers for #CelebrityTraitors last night. Peaked over 12m at the end.

    5.7K12015614256K viewsView on X
  • Jul 31, 20253.9x their median

    Only four Thursdays to go 🔍 Based on @richardosman’s bestselling novel, THE THURSDAY MURDER CLUB is coming to Netflix 28 August! Starring Helen Mirren, Pierce Brosnan, Ben Kingsley and Celia Imrie. https://t.co/ab4nWzNH48

    2.7K3794598337K viewsView on X
  • Aug 15, 20253.1x their median

    Very proud of this one, I think it might be the best yet. Joyce, Elizabeth, Ibrahim and Ron RETURN on Sept 25th in 'The Impossible Fortune'. Available to pre-order now at any of your favourite bookshops! https://t.co/2UG3Yc3WLS

    2.3K878410107K viewsView on X
  • Jul 9, 20262.6x their median

    England is the only country to ever win the men's World Cup that doesn't share a land border with another country that has won a men's World Cup. Norway and Morocco are the only teams left which could join that list this year.

    1.9K6917835559K viewsView on X
  • Jul 25, 20262.3x their median

    To the fine folk at the Harrogate Crime Festival today, I'm sorry I can't be with you, but I have left some money behind the bar for you all to enjoy a drink on me. Just use the password 'BRASS MONKEY' in honour of Steve's favourite pub in the 'We Solve Murders' books. Have fun! @HarrogateFest

    1.8K60331360K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 819 interactions against 1.2M followers, an engagement rate of 0.069%. Posts are seen about 183K times each, and 0.448% of those impressions turn into an interaction. That is about 15.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 12:00 UTC, and Saturday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 24K interactions, about 29x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Richard Osman's engagement rate on X?
Richard Osman (@richardosman) has an engagement rate of 0.069%, based on the median interactions across 1 original posts from the last 30 days against 1,180,595 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.069%, Richard Osman sits above the 25th percentile of the 41,462 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @richardosman have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @richardosman post?
Most posts go out around 12:00 UTC, and Saturday is its busiest day, at roughly 0.03 posts per day across the measured window.

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