Back to @matt_gray_'s profile

MATT GRAY engagement report

@matt_gray_ - 400K followers on X

Measured over 40 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.049%
of 400K followers
Per impression
1.46%
14K views on a typical post
Reach
3.39%
of its followers see a post
Typical post
198
interactions (median)
Saved
0.236%
32 bookmarks on a typical post
Posting rate
1.33/day
active 57% of days
Peak time
12:00 UTC
Saturday

A typical post picks up 198 interactions against 400K followers, an engagement rate of 0.049%. Measured over 40 original posts, its engagement rate beats 41% of 3,862 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 1.46% of those impressions turn into an interaction. That is about 3.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 12:00 UTC, and Saturday is the busiest day of the week. Of the 40 posts sampled, 18% carry an image or video and 8% link out. The account's strongest tracked post pulled 12K interactions, about 60x its own typical post.

Measured over 40 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

MATT GRAY's engagement rate beats 41% of the tracked X accounts closest to it in follower count (3,862 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 53% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.049%, MATT GRAY sits above the 25th percentile of the 37,459 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.438%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 37,459 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,523 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.438%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%62K
09:00 UTC-3%71K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%97K
14:00 UTC-3%100K
15:00 UTC-2%104K
16:00 UTC-4%101K
17:00 UTC-3%94K
18:00 UTC-1%87K
19:00 UTC-2%82K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-1%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%236K
Monday0%298K
Tuesday-3%295K
Wednesday-1%255K
Thursday-1%249K
Friday-3%257K
Saturday+3%231K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Mar 7, 202660x their median

    how to become a storytelling genius (the addiction framework): https://t.co/3imPwzj2e3

    11K1.1K94361.1M viewsView on X
  • Aug 18, 20266.4x their median

    Set a bar so high most people think you're crazy.

    1.1K10781522K viewsView on X
  • Aug 23, 20262.8x their median

    90% of a successful business is a healthy founder: - Train daily - 10,000 steps - Real sunlight - Real sleep - Nature every week You are the asset under the whole thing. Fund the asset.

    4603463521K viewsView on X
  • Aug 15, 20262.8x their median

    If I wanted to build a personal brand, I'd do this: https://t.co/pk0D8q4iXa

    521318135K viewsView on X
  • Aug 22, 20262.2x their median

    One idea, 30 pieces: - 1 newsletter - 10 X posts - 3 LinkedIn posts - 2 carousels - 3 shorts - 1 long YouTube video - 10 story slides The waterfall does the volume. You supply the idea. https://t.co/p12IcXORij

    3902219529K viewsView on X
  • Aug 19, 20262.1x their median

    Before bed, plan tomorrow: - 5 tasks, in order - What can be deleted, delegated, automated - The one thing that must ship Then wake up and execute like it's already decided.

    3331755214K viewsView on X
  • Aug 21, 20262.0x their median

    Amateurs seek perfection. Professionals seek progress.

    3302241514K viewsView on X
  • Aug 24, 20262.0x their median

    A founder pulling $250k a month in profit, investing $150k of it: 10 years at a boring 10% and the portfolio approaches $30M while the business keeps running. The business is the engine. The portfolio is the flywheel. You are the fuel.

    361825019K viewsView on X
  • Aug 18, 20261.6x their median

    Hire people who write clearly. Clear writing is clear thinking, and clear thinking shows up in every meeting, every doc, every decision they make for you. The writing test costs you nothing. Bad hires cost you quarters.

    2671839114K viewsView on X
  • Aug 22, 20261.6x their median

    Trust compounds faster than capital.

    2721333014K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Buy or sell X accounts - escrow-protected

PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 198 interactions against 400K followers, an engagement rate of 0.049%. Measured over 40 original posts, its engagement rate beats 41% of 3,862 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 1.46% of those impressions turn into an interaction. That is about 3.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 12:00 UTC, and Saturday is the busiest day of the week. Of the 40 posts sampled, 18% carry an image or video and 8% link out. The account's strongest tracked post pulled 12K interactions, about 60x its own typical post.

What is MATT GRAY's engagement rate on X?
MATT GRAY (@matt_gray_) has an engagement rate of 0.049%, based on the median interactions across 40 original posts from the last 30 days against 400,388 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.049%, MATT GRAY sits above the 25th percentile of the 37,459 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @matt_gray_ have real engagement?
Its engagement rate beats 41% of the tracked X accounts closest to it in follower count (3,862 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @matt_gray_ post?
Most posts go out around 12:00 UTC, and Saturday is its busiest day, at roughly 1.33 posts per day across the measured window.

Keep going