MATT GRAY engagement report
@matt_gray_ - 400K followers on X
Measured over 40 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 198 interactions against 400K followers, an engagement rate of 0.049%. Measured over 40 original posts, its engagement rate beats 41% of 3,862 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 1.46% of those impressions turn into an interaction. That is about 3.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 12:00 UTC, and Saturday is the busiest day of the week. Of the 40 posts sampled, 18% carry an image or video and 8% link out. The account's strongest tracked post pulled 12K interactions, about 60x its own typical post.
Measured over 40 original posts from a 30-day window, last computed on August 31, 2026.
Compared with accounts its own size
MATT GRAY's engagement rate beats 41% of the tracked X accounts closest to it in follower count (3,862 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 53% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.049%, MATT GRAY sits above the 25th percentile of the 37,459 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.438% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 89K |
| 13:00 UTC | -2% | 97K |
| 14:00 UTC | -3% | 100K |
| 15:00 UTC | -2% | 104K |
| 16:00 UTC | -4% | 101K |
| 17:00 UTC | -3% | 94K |
| 18:00 UTC | -1% | 87K |
| 19:00 UTC | -2% | 82K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 68K |
| 22:00 UTC | -1% | 59K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 236K |
| Monday | 0% | 298K |
| Tuesday | -3% | 295K |
| Wednesday | -1% | 255K |
| Thursday | -1% | 249K |
| Friday | -3% | 257K |
| Saturday | +3% | 231K |
Best tweets
- Mar 7, 202660x their median
how to become a storytelling genius (the addiction framework): https://t.co/3imPwzj2e3
- Aug 18, 20266.4x their median
Set a bar so high most people think you're crazy.
- Aug 23, 20262.8x their median
90% of a successful business is a healthy founder: - Train daily - 10,000 steps - Real sunlight - Real sleep - Nature every week You are the asset under the whole thing. Fund the asset.
- Aug 15, 20262.8x their median
If I wanted to build a personal brand, I'd do this: https://t.co/pk0D8q4iXa
- Aug 22, 20262.2x their median
One idea, 30 pieces: - 1 newsletter - 10 X posts - 3 LinkedIn posts - 2 carousels - 3 shorts - 1 long YouTube video - 10 story slides The waterfall does the volume. You supply the idea. https://t.co/p12IcXORij
- Aug 19, 20262.1x their median
Before bed, plan tomorrow: - 5 tasks, in order - What can be deleted, delegated, automated - The one thing that must ship Then wake up and execute like it's already decided.
- Aug 21, 20262.0x their median
Amateurs seek perfection. Professionals seek progress.
- Aug 24, 20262.0x their median
A founder pulling $250k a month in profit, investing $150k of it: 10 years at a boring 10% and the portfolio approaches $30M while the business keeps running. The business is the engine. The portfolio is the flywheel. You are the fuel.
- Aug 18, 20261.6x their median
Hire people who write clearly. Clear writing is clear thinking, and clear thinking shows up in every meeting, every doc, every decision they make for you. The writing test costs you nothing. Bad hires cost you quarters.
- Aug 22, 20261.6x their median
Trust compounds faster than capital.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 198 interactions against 400K followers, an engagement rate of 0.049%. Measured over 40 original posts, its engagement rate beats 41% of 3,862 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 1.46% of those impressions turn into an interaction. That is about 3.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 12:00 UTC, and Saturday is the busiest day of the week. Of the 40 posts sampled, 18% carry an image or video and 8% link out. The account's strongest tracked post pulled 12K interactions, about 60x its own typical post.
- What is MATT GRAY's engagement rate on X?
- MATT GRAY (@matt_gray_) has an engagement rate of 0.049%, based on the median interactions across 40 original posts from the last 30 days against 400,388 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.049%, MATT GRAY sits above the 25th percentile of the 37,459 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @matt_gray_ have real engagement?
- Its engagement rate beats 41% of the tracked X accounts closest to it in follower count (3,862 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @matt_gray_ post?
- Most posts go out around 12:00 UTC, and Saturday is its busiest day, at roughly 1.33 posts per day across the measured window.