James Hall engagement report
@hallaboutafrica - 89K followers on X
Measured over 39 original posts from a 30-day window, last computed on August 29, 2026.
Engagement
A typical post picks up 58 interactions against 89K followers, an engagement rate of 0.065%. Measured over 39 original posts, its engagement rate beats 43% of 4,294 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.8K times each, and 2.06% of those impressions turn into an interaction. That is about 3.18% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 07:00 UTC, and Friday is the busiest day of the week. Of the 39 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 60K interactions, about 1033x its own typical post.
Measured over 39 original posts from a 30-day window, last computed on August 29, 2026.
Compared with accounts its own size
James Hall's engagement rate beats 43% of the tracked X accounts closest to it in follower count (4,294 accounts, accounts of similar size (decile 4 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 65% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.065%, James Hall sits above the 25th percentile of the 41,569 accounts in this comparison. That places it in the below the median band, which runs 0.013% to 0.083%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.013% |
| 50th percentile | 0.083% |
| 75th percentile | 0.447% |
| 90th percentile | 2.07% |
| 99th percentile | 143.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 58K |
| 01:00 UTC | -2% | 59K |
| 02:00 UTC | -3% | 58K |
| 03:00 UTC | -4% | 62K |
| 04:00 UTC | -6% | 50K |
| 05:00 UTC | -5% | 48K |
| 06:00 UTC | -5% | 56K |
| 07:00 UTC | -4% | 60K |
| 08:00 UTC | -4% | 70K |
| 09:00 UTC | -4% | 81K |
| 10:00 UTC | -3% | 83K |
| 11:00 UTC | -3% | 91K |
| 12:00 UTC | -2% | 100K |
| 13:00 UTC | -2% | 109K |
| 14:00 UTC | -3% | 112K |
| 15:00 UTC | -2% | 116K |
| 16:00 UTC | -4% | 113K |
| 17:00 UTC | -3% | 105K |
| 18:00 UTC | -2% | 98K |
| 19:00 UTC | -2% | 92K |
| 20:00 UTC | -1% | 86K |
| 21:00 UTC | -1% | 76K |
| 22:00 UTC | -2% | 66K |
| 23:00 UTC | -1% | 59K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 255K |
| Monday | +1% | 328K |
| Tuesday | -2% | 353K |
| Wednesday | -4% | 317K |
| Thursday | -2% | 269K |
| Friday | -3% | 276K |
| Saturday | +3% | 249K |
Best tweets
- Dec 21, 20221033x their median
Zimbabwe bans export of its valuable raw mineral lithium, essential for making electric car batteries, and tells world: "You want to make electric car batteries to combat climate change, make them in Zim!" Such policy is long overdue. https://t.co/7CYY0StQIU
- Aug 23, 202626x their median
They were drawing everywhere! This map shows documented ancient rock art sites across Africa (26,000 to 30,000 years old): Of all Earth's continents, Africa has the greatest variety and some of the oldest rock art. Have you seen those in your country? https://t.co/4xFGdDu6yL
- Aug 25, 20269.7x their median
The debate goes on about which African country should be classified in what African region. Take a look at these two options. Which makes more sense to you? A (left map) or B (right map)? https://t.co/AgGgerJvvO
- Aug 27, 20268.7x their median
Today is World Lake Day. Uganda (pic) has the most lakes in Africa (69) but not by many. Kenya has 64 lakes. Cameroon has 59 lakes; Tanzania had 49 and Ethiopia has 46. If you don't live in these five countries, how many lakes does your country have? https://t.co/TUQcsUJ6LX
- Aug 26, 20268.4x their median
Tragic anniversary of forgotten massacre. 90 years ago today (I sometimes hate being an historian because I know tragedies the general public has forgotten or were never taught about), in 1936, South African police fired into a crowd protesting evictions of black South Africans (mostly Sotho, Zulu and Xhosa) from White City, killing at least 25. It didn't start with Sharpeville or the Afrikaners' apartheid but with the British and before that the Dutch.
- Aug 23, 20265.1x their median
Happy 50th birthday "rain-maker." Today in 1976, Botswana introduced its national currency, the Pula. “Pula” is the Setswana word for rain, which is often rare and always valuable in Botswana’s desert environment. (Pic: scallop-edged coin used until 1991) https://t.co/FL7cdQ6was
- Aug 21, 20263.1x their median
You've seen variations of this map. I find interesting how all of UK can fit into Madagascar, which covers an area of approximately 587,041 square kilometers (226,756 square miles) while the United Kingdom is about 243,610 square kilometers (93,628 square miles), making Madagascar roughly 2.4 times the size of the UK.
- Aug 29, 20262.8x their median
It is Saturday and visitors to Angola are headed to Angola's top and most famous tourist destination: Kalandula Falls on the Lucala River. The magnificent water display remains in pristine condition. https://t.co/WixPoje5xt
- Aug 27, 20262.7x their median
Today in 1636, The House of Kinlanza was founded in the Kingdom of Kongo. One of the three ruling houses of Kongo, from which some Kongolese kings will emerge, the aristocracy is featured in a traditional Congolese verse: “Kinkanga, Kimpanzu and Kinlanza are the three stones on which Kongo cooked.”
- Aug 14, 20262.6x their median
Southern Hemisphere Winter wonderland. This week's bitter cold and snowfall here in Eswatini/Lesotho/South Africa has been an ordeal, affecting even wildlife, but has left some memorable scenes. https://t.co/0kGtYqh4mX
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 58 interactions against 89K followers, an engagement rate of 0.065%. Measured over 39 original posts, its engagement rate beats 43% of 4,294 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.8K times each, and 2.06% of those impressions turn into an interaction. That is about 3.18% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 07:00 UTC, and Friday is the busiest day of the week. Of the 39 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 60K interactions, about 1033x its own typical post.
- What is James Hall's engagement rate on X?
- James Hall (@hallaboutafrica) has an engagement rate of 0.065%, based on the median interactions across 39 original posts from the last 30 days against 88,652 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.065%, James Hall sits above the 25th percentile of the 41,569 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @hallaboutafrica have real engagement?
- Its engagement rate beats 43% of the tracked X accounts closest to it in follower count (4,294 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @hallaboutafrica post?
- Most posts go out around 07:00 UTC, and Friday is its busiest day, at roughly 1.3 posts per day across the measured window.