Back to @cinnamon_sanrio's profile

シナモン【公式】 engagement report

@cinnamon_sanrio - 1.1M followers on X

Measured over 30 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Top 10% for its size
Per follower
1.77%
of 1.1M followers
Per impression
5.93%
316K views on a typical post
Reach
29.9%
of its followers see a post
Typical post
19K
interactions (median)
Saved
0.177%
559 bookmarks on a typical post
Posting rate
1.03/day
active 80% of days
Peak time
03:00 UTC
Thursday

A typical post picks up 19K interactions against 1.1M followers, an engagement rate of 1.77%. Measured over 30 original posts, its engagement rate beats 99% of 3,882 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 316K times each, and 5.93% of those impressions turn into an interaction. That is about 29.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 03:00 UTC, and Thursday is the busiest day of the week. Of the 30 posts sampled, 100% carry an image or video and 40% link out. The account's strongest tracked post pulled 73K interactions, about 3.9x its own typical post. Recurring topics include #レッツロールシナモロール, #ハナマルデー, #ゆめたび.

Measured over 30 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #レッツロールシナモロール, #ハナマルデー, #ゆめたび.

Compared with accounts its own size

シナモン【公式】's engagement rate beats 99% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 94% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 1.77%, シナモン【公式】 sits above the 75th percentile of the 37,701 accounts in this comparison. That places it in the top 25% band, which runs 0.439% to 2.10%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 13, 20263.9x their median

    こわい夢をみちゃった…手をつないでいっしょに寝てくれる…? https://t.co/BrGdvQkVOc

    59K9.6K3543.9K5.5M viewsView on X
  • Jun 28, 20263.7x their median

    たくさんの応援、どうもありがとう! ぼくの気持ちもキミに届いてるといいな。 ぼく、キミのことだいすきなんだ。 これからもずっと、なかよしでいてね♪ #サンリオキャラクター大賞 https://t.co/dcJnF459F5

    56K11K4191.5K1.6M viewsView on X
  • Aug 24, 20263.1x their median

    すぃ~~… https://t.co/Qa914WzD15

    50K8.0K1546571.6M viewsView on X
  • Jul 16, 20262.3x their median

    ちょっと大きかったかなぁ...? https://t.co/8B4nqIt7OR

    37K5.4K1716711.5M viewsView on X
  • Aug 19, 20262.1x their median

    青くなってるかな? https://t.co/ubXIA35fFX

    33K4.4K1452.1K1.5M viewsView on X
  • Jun 30, 20261.9x their median

    6月もいっぱいがんばったね。 いつもおつかれさま♪ https://t.co/MaeX9ERl7s

    29K5.8K161626883K viewsView on X
  • Jul 20, 20261.9x their median

    ハートの雲を見つけたよ♡ https://t.co/CjUodZCcWH

    31K4.6K104263558K viewsView on X
  • Sep 1, 20261.8x their median

    9月の壁紙だよ♪​ えへへ、いろんな帽子でおしゃれしてみたんだ~​ どうかな? https://t.co/4QeaRFaRuA

    29K4.6K103509497K viewsView on X
  • Aug 3, 20261.8x their median

    8月の壁紙だよ しゅわしゅわソーダ、めしあがれ~♪ https://t.co/rmrDdWkA7c

    29K4.2K109179609K viewsView on X
  • Aug 15, 20261.7x their median

    世界中がみんななかよく、笑いあってすごせますように。 https://t.co/A7awLbsTTP

    27K5.4K93436662K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#レッツロールシナモロール#ハナマルデー#ゆめたび

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

Buy or sell X accounts - escrow-protected

PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 19K interactions against 1.1M followers, an engagement rate of 1.77%. Measured over 30 original posts, its engagement rate beats 99% of 3,882 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 316K times each, and 5.93% of those impressions turn into an interaction. That is about 29.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 03:00 UTC, and Thursday is the busiest day of the week. Of the 30 posts sampled, 100% carry an image or video and 40% link out. The account's strongest tracked post pulled 73K interactions, about 3.9x its own typical post. Recurring topics include #レッツロールシナモロール, #ハナマルデー, #ゆめたび.

What is シナモン【公式】's engagement rate on X?
シナモン【公式】 (@cinnamon_sanrio) has an engagement rate of 1.77%, based on the median interactions across 30 original posts from the last 30 days against 1,056,974 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 1.77%, シナモン【公式】 sits above the 75th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @cinnamon_sanrio have real engagement?
Its engagement rate beats 99% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @cinnamon_sanrio post?
Most posts go out around 03:00 UTC, and Thursday is its busiest day, at roughly 1.03 posts per day across the measured window.

Keep going