Cabinet Office engagement report
@cabinetofficeuk - 394K followers on X
Measured over 10 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 90 interactions against 394K followers, an engagement rate of 0.023%. Measured over 10 original posts, its engagement rate beats 29% of 3,917 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 17K times each, and 0.526% of those impressions turn into an interaction. That is about 4.31% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video, 30% are part of a thread and 10% link out. The account's strongest tracked post pulled 3.0K interactions, about 34x its own typical post.
Measured over 10 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #ai.
Compared with accounts its own size
Cabinet Office's engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,917 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 26% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.023%, Cabinet Office sits above the 25th percentile of the 37,856 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 155.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 54K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 56K |
| 04:00 UTC | -6% | 45K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 82K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 99K |
| 14:00 UTC | -3% | 102K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 103K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 89K |
| 19:00 UTC | -2% | 84K |
| 20:00 UTC | -1% | 78K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 54K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 239K |
| Monday | 0% | 303K |
| Tuesday | -3% | 305K |
| Wednesday | -1% | 259K |
| Thursday | -2% | 251K |
| Friday | -3% | 260K |
| Saturday | +3% | 234K |
Best tweets
- Jul 20, 202634x their median
We’re pleased to welcome Louise Haigh as First Secretary of State, Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office. https://t.co/czBXFY54BG
- Jul 13, 202615x their median
Prime Minister Keir Starmer has secured a deal for the UK to join the £78 billion Ukraine Support Loan 🇬🇧🇺🇦. This deal provides a vital boost to Ukraine, unlocking billions of potential investment for businesses at home. The UK will stand with Ukraine for as long as it takes. https://t.co/Uze28iQvit
- Jul 27, 202611x their median
First week as First Sec https://t.co/Z3sfvjJiFS
- Aug 5, 20264.1x their median
Louise Haigh MP visited @GriffonGHL to meet apprentices and young people developing new skills. To create more opportunities like these, businesses bidding for government contracts will now be assessed on how they create jobs and support young people into work. https://t.co/WMhp8qrmu8
- Aug 1, 20263.2x their median
“The devolution picture in this country has been too unequal for too long.” On @BBCBreakfast, First Secretary of State Louise Haigh outlined plans to transfer powers and resources to Strategic Authorities, helping communities unlock growth and opportunity. https://t.co/eQgb5rPBQK
- Aug 7, 20262.1x their median
We spend £90bn on government contracts each year – and that spending should support communities across the UK. Parliamentary Secretary Mark Ferguson explains how new rules will help create jobs, develop skills and open up opportunities for young people. https://t.co/d7ptnR0NxF
- Aug 3, 20262.0x their median
Two weeks into the job for @KanishkaNarayan and we're already delivering. @UKSovereignAI is backing @OLIXComputing to rethink the infrastructure that powers AI to meet the growing demands of more powerful AI systems. We're backing British innovation to create jobs & drive growth https://t.co/kO3OycjGOC
- Aug 3, 2026
Sovereign AI invests in @OLIXComputing OLIX is building the next generation of AI infrastructure, developing a fundamentally new approach to the systems that power AI models. Most of the conversation around AI focuses on the models themselves. But as those models become more capable, the infrastructure behind them becomes just as important. That's what makes OLIX so compelling. Rather than incrementally improving today's hardware, @jamesdacombe and the team are rethinking how AI systems should be built from first principles. They're designing not just the chips, but much of the technology that connects and coordinates them – an ambitious approach that has the potential to reshape how frontier AI is deployed. At just 25, James led one of the largest Series A rounds ever raised by a UK technology company, taking OLIX to unicorn status less than two years after founding. The UK has an extraordinary depth of talent in semiconductors, photonics and systems engineering. OLIX is showing what happens when that talent is channelled into building globally competitive AI infrastructure. We're proud to be backing the entire OLIX team as they build from the UK and compete on the world stage. Read more in the comments below.
- Aug 4, 2026
What's the most surprising use of AI you've seen? What's one thing people get wrong about AI? And what's one AI skill everyone should learn? Hear how Minister for AI @KanishkaNarayan believes AI can improve lives across the UK as he takes on AI-cebreakers. https://t.co/1ykwvYwkbh
- Aug 18, 2026
£300m to expand Lanarkshire AI Growth Zone, supporting skilled jobs and local growth 📈 From developing new medicines to boosting public services, AI is transforming lives. This investment will help power those innovations, ensuring Lanarkshire shares in the opportunities of AI. https://t.co/DC69gphTMO
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 90 interactions against 394K followers, an engagement rate of 0.023%. Measured over 10 original posts, its engagement rate beats 29% of 3,917 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 17K times each, and 0.526% of those impressions turn into an interaction. That is about 4.31% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video, 30% are part of a thread and 10% link out. The account's strongest tracked post pulled 3.0K interactions, about 34x its own typical post.
- What is Cabinet Office's engagement rate on X?
- Cabinet Office (@cabinetofficeuk) has an engagement rate of 0.023%, based on the median interactions across 10 original posts from the last 30 days against 394,376 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.023%, Cabinet Office sits above the 25th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @cabinetofficeuk have real engagement?
- Its engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,917 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @cabinetofficeuk post?
- Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 1 posts per day across the measured window.