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Vanessa Friedman engagement report

@VVFriedman - 538K followers on X

Measured over 1 original post from a 30-day window, last computed on August 27, 2026.

Engagement

Per follower
0.192%
of 538K followers
Per impression
0.292%
339K views on a typical post
Reach
65.5%
of its followers see a post
Typical post
993
interactions (median)
Saved
0.078%
265 bookmarks on a typical post
Posting rate
0.1/day
active 7% of days
Peak time
20:00 UTC
Friday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 993 interactions against 538K followers, an engagement rate of 0.192%. Posts are seen about 339K times each, and 0.292% of those impressions turn into an interaction. That is about 63.1% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 20:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 19K interactions, about 19x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 27, 2026.

Where this sits in the catalog

At 0.192%, Vanessa Friedman sits above the 50th percentile of the 40,900 accounts in this comparison. That places it in the above the median band, which runs 0.083% to 0.444%.

p100.002%
p250.013%
p50 (median)0.083%
p750.444%
p902.07%
p99145.3%
Engagement rate as a share of followers, across the 40,900 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 90,842 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.013%
50th percentile0.083%
75th percentile0.444%
90th percentile2.07%
99th percentile145.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%57K
01:00 UTC-2%58K
02:00 UTC-3%56K
03:00 UTC-3%60K
04:00 UTC-6%48K
05:00 UTC-4%47K
06:00 UTC-4%54K
07:00 UTC-4%59K
08:00 UTC-4%68K
09:00 UTC-4%79K
10:00 UTC-3%82K
11:00 UTC-3%89K
12:00 UTC-2%98K
13:00 UTC-2%107K
14:00 UTC-4%110K
15:00 UTC-2%114K
16:00 UTC-4%110K
17:00 UTC-3%103K
18:00 UTC-2%96K
19:00 UTC-2%90K
20:00 UTC-1%84K
21:00 UTC-1%75K
22:00 UTC-2%64K
23:00 UTC-1%58K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%251K
Monday+1%323K
Tuesday-2%345K
Wednesday-4%302K
Thursday-2%261K
Friday-3%272K
Saturday+3%245K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 6, 202619x their median

    Schiaparelli literally makes light of couture; there are LED strips inside the skirt. What a nice way to start the week. https://t.co/RVEVzdMVmZ

    17K1.2K441273.9M viewsView on X
  • Jul 6, 202612x their median

    More views of the LED looks at Schiaparelli couture https://t.co/DAbhq55hpJ

    11K805291512.3M viewsView on X
  • Jul 6, 20265.9x their median

    The flowers on these Schiaparelli couture looks are real: fed sugar water to preserve them and embroidered on. https://t.co/0ckiJZrDHV

    5.0K7461361171K viewsView on X
  • Mar 9, 20265.0x their median

    New Chanel at Chanel. https://t.co/bmiI0Q9c1D

    4.5K429173499K viewsView on X
  • May 1, 20263.7x their median

    Scoop! The Costume Institute has been quietly saving its money from the Met Gala, and soon it will have enough to be self-supporting. Which means.... https://t.co/arx3tafpd0

    3.2K41632741.1M viewsView on X
  • Mar 10, 20261.6x their median

    Louis Vuitton’s sci-fi luxury nomads. https://t.co/wHwGyu0Hn8

    1.2K2442198170K viewsView on X
  • Mar 9, 20261.6x their median

    Chanel by Matthieu Blazy. The butterfly has wings. https://t.co/3e2gX3dgoz

    1.2K2232748147K viewsView on X
  • Jul 6, 2026

    Dior wedding dress. No, not THAT one. The one at the end of the new couture show. https://t.co/sTqSunRJzE

    1.2K93121576K viewsView on X
  • Jul 8, 2026

    2/2 Balenciaga by Pierpaolo Piccioli Part 2 https://t.co/CDNV8odWqK

    1.1K143121631K viewsView on X
  • Jul 6, 2026

    Silicone couture from Schiaparelli. https://t.co/yBO3KAycCt

    99314711629K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 993 interactions against 538K followers, an engagement rate of 0.192%. Posts are seen about 339K times each, and 0.292% of those impressions turn into an interaction. That is about 63.1% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 20:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 19K interactions, about 19x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Vanessa Friedman's engagement rate on X?
Vanessa Friedman (@VVFriedman) has an engagement rate of 0.192%, based on the median interactions across 1 original posts from the last 30 days against 538,307 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.192%, Vanessa Friedman sits above the 50th percentile of the 40,900 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @VVFriedman have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @VVFriedman post?
Most posts go out around 20:00 UTC, and Friday is its busiest day, at roughly 0.1 posts per day across the measured window.

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