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Malcolm Turnbull engagement report

@TurnbullMalcolm - 862K followers on X

Measured over 1 original post from a 30-day window, last computed on August 30, 2026.

Engagement

Per follower
0.001%
of 862K followers
Per impression
0.022%
32K views on a typical post
Reach
3.76%
of its followers see a post
Typical post
7
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.1/day
active 7% of days
Peak time
02:00 UTC
Friday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 7 interactions against 862K followers, an engagement rate of 0.001%. Posts are seen about 32K times each, and 0.022% of those impressions turn into an interaction. That is about 3.76% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 02:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 23K interactions, about 3241x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 30, 2026.

Where this sits in the catalog

At 0.001%, Malcolm Turnbull sits below the 10th percentile of the 37,856 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99155.6%
Engagement rate as a share of followers, across the 37,856 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 97,248 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile155.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 02:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 02:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 02:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 9, 20263241x their median

    Congratulations @narendramodi on becoming India’s longest serving Prime Minister. Thank you for your friendship with Australia and for your strong and consistent support of all forms of renewable energy including pumped hydro storage. https://t.co/uZiFqFYG0Y

    20K2.4K165421.7M viewsView on X
  • Mar 5, 2026152x their median

    Former Australian PM Malcolm Turnbull on PM Carney's address to parliament: "Mark Carney is the first national leader of a major country to make this argument [about middle powers needing to work together] so clearly. And it cut through at Davos. It's been inspiring." https://t.co/tCVBgV83tw

    6.5K1.2K32640159K viewsView on X
  • Jun 11, 2025690x their median

    The UK is conducting a review of AUKUS. The US DoD is conducting a review of AUKUS. But Australia, which has the most at stake, has no review. Our Parliament to date has been the least curious and least informed. Time to wake up?

    3.8K8854299125K viewsView on X
  • Mar 13, 202682x their median

    Hope it is dawning on people that we need to electrify transport ASAP. Need a national plan to do this. For national resilience, sovereignty and security. Heavy vehicles are the hardest and most expensive. But we have to try. Suggest we look at China’s policy and actions.

    2.4K4241.5K101146K viewsView on X
  • Jul 6, 202546x their median

    @AlboMP gives a measured Curtin Lecture which speaks about Australia’s sovereignty and independence (while at the same time evoking the US alliance he says Curtin founded). Unremarkable you might think? But he has been lashed by @sussanley and the right wing media for DARING to suggest Australia is an independent country lest it upset Donald Trump. When will the grovellers understand Australia wins neither respect nor security by being a sycophantic supplicant.

    1.8K4711232881K viewsView on X
  • Jul 26, 2025284x their median

    The new US Chief of Naval Operations Admiral Caudle makes it very clear that the US currently cannot spare any Virginias for Australia and describes the daunting challenge to do so. Time for a Plan B? https://t.co/3rSEFbjO0T

    1.3K4142543953K viewsView on X
  • Oct 13, 2025235x their median

    The government has made the right decision in NOT including unrealised gains in the taxable income of super funds. It was a thoroughly bad precedent and so very good they dropped it. But the only theme in the news is criticising the govt for making “a backflip”.

    1.2K1452872583K viewsView on X
  • Jun 12, 2025204x their median

    Most of the debate today is missing the point. The US can comply with the AUKUS deal without transferring any submarines to Australia. https://t.co/4DPs2gU6oL

    1.0K338123340K viewsView on X
  • Jul 29, 2026199x their median

    It is good to see there is a lively debate in the UK about introducing compulsory voting which we have enjoyed in Australia for 102 years. https://t.co/iDmLMkoaK2

    1.1K1571491440K viewsView on X
  • Jan 24, 202620x their median

    https://t.co/V78cpjAOWH

    6661232612783K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 7 interactions against 862K followers, an engagement rate of 0.001%. Posts are seen about 32K times each, and 0.022% of those impressions turn into an interaction. That is about 3.76% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 02:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 23K interactions, about 3241x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Malcolm Turnbull's engagement rate on X?
Malcolm Turnbull (@TurnbullMalcolm) has an engagement rate of 0.001%, based on the median interactions across 1 original posts from the last 30 days against 861,850 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Malcolm Turnbull sits below the 10th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TurnbullMalcolm have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @TurnbullMalcolm post?
Most posts go out around 02:00 UTC, and Friday is its busiest day, at roughly 0.1 posts per day across the measured window.

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