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Paul Merson engagement report

@PaulMerse - 410K followers on X

Measured over 2 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Per follower
0.789%
of 410K followers
Per impression
1.11%
292K views on a typical post
Reach
71.2%
of its followers see a post
Typical post
3.2K
interactions (median)
Saved
0.02%
58 bookmarks on a typical post
Posting rate
0.53/day
active 27% of days
Peak time
10:00 UTC
Sunday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 3.2K interactions against 410K followers, an engagement rate of 0.789%. Posts are seen about 292K times each, and 1.11% of those impressions turn into an interaction. That is about 71.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 10:00 UTC, and Sunday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 6.4K interactions, about 2.0x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on August 31, 2026.

Where this sits in the catalog

At 0.789%, Paul Merson sits above the 75th percentile of the 37,459 accounts in this comparison. That places it in the top 25% band, which runs 0.438% to 2.10%.

p100.002%
p250.012%
p50 (median)0.081%
p750.438%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 37,459 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,523 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.438%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%62K
09:00 UTC-3%71K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%97K
14:00 UTC-3%100K
15:00 UTC-2%104K
16:00 UTC-4%101K
17:00 UTC-3%94K
18:00 UTC-1%87K
19:00 UTC-2%82K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-1%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%236K
Monday0%298K
Tuesday-3%295K
Wednesday-1%255K
Thursday-1%249K
Friday-3%257K
Saturday+3%231K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 2, 20262.0x their median

    Me and my son @FreddieMer12360 having a kick about https://t.co/wAjbSBILyS

    6.0K10926016544K viewsView on X
  • Jul 28, 2026

    Merse sits down with Mickey to talk about spurs this season ๐Ÿ˜‰ https://t.co/4ed25NBGKZ

    132819025K viewsView on X
  • Jul 28, 2026

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    817911112K viewsView on X
  • Jul 21, 2026

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  • Aug 1, 2026

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    16421341K viewsView on X
  • Jul 23, 2026

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  • Jul 31, 2026

    I get asked almost every day about @supreme_cbd & how itโ€™s helped & honestly the proof is in the pudding. My sleep has improved ten fold & my anxiety is nowhere near what is used to be. So many members of my family use it I canโ€™t recommend it enough! @supreme_cbd helps so many people & it can help you too. Use code ALDO40 for 40% off at https://t.co/uaNhWCBSrT (link in bio) Iโ€™m gonna do a competition on here & Iโ€™ll pick someone who comments on this to win a 6k oil from @supreme_cbd trust me once you try it you wonโ€™t wanna be without it ๐Ÿ‘๐Ÿป #supremecbd #ad

    1934766K viewsView on X
  • Jul 14, 2026

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  • Jul 23, 2026

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  • Jul 15, 2026

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    610537K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 3.2K interactions against 410K followers, an engagement rate of 0.789%. Posts are seen about 292K times each, and 1.11% of those impressions turn into an interaction. That is about 71.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 10:00 UTC, and Sunday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 6.4K interactions, about 2.0x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Paul Merson's engagement rate on X?
Paul Merson (@PaulMerse) has an engagement rate of 0.789%, based on the median interactions across 2 original posts from the last 30 days against 410,481 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.789%, Paul Merson sits above the 75th percentile of the 37,459 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @PaulMerse have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @PaulMerse post?
Most posts go out around 10:00 UTC, and Sunday is its busiest day, at roughly 0.53 posts per day across the measured window.

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