MichaelKitces engagement report
@MichaelKitces - 96K followers on X
Measured over 40 original posts from a 30-day window, last computed on August 24, 2026.
Engagement
A typical post picks up 10 interactions against 96K followers, an engagement rate of 0.01%. Measured over 40 original posts, its engagement rate beats 18% of 3,917 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.4K times each, and 0.297% of those impressions turn into an interaction. That is about 3.50% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 21:00 UTC, and Sunday is the busiest day of the week. Of the 40 posts sampled, 18% carry an image or video and 100% link out. The account's strongest tracked post pulled 115 interactions, about 12x its own typical post. Recurring topics include #weekendreading, #fasuccess, #advisortech.
Measured over 40 original posts from a 30-day window, last computed on August 24, 2026. Recurring tags: #weekendreading, #fasuccess, #advisortech.
Compared with accounts its own size
MichaelKitces's engagement rate beats 18% of the tracked X accounts closest to it in follower count (3,917 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 17% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.01%, MichaelKitces sits above the 10th percentile of the 37,856 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 155.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 21:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Oct 28, 202412x their median
Our list of "Best Conferences 2025!", and be sure to take advantage of the discount codes that several have offered to Nerd's Eye View readers! Best in: -Overall Planning: @FPANorCal -Technology: @t3techhub -Advanced Tax Planning: @AICPA Engage and more! https://t.co/bewEKQMNXQ https://t.co/l2hdDVWHlP
- Aug 9, 20266.5x their median
Financial Advisor Fees Comparison – All-In Costs For The Typical Financial Advisor? https://t.co/vEaBAEWs6N
- Aug 13, 20265.2x their median
It can be challenging for advisors to convey the value of financial planning – especially when meeting with prospective clients who may be unfamiliar with what 'financial planning' entails. How advisors can develop a structured sales process tailored to the specific needs of a well-defined client niche and lead to higher conversion rates with a 3-step sales process: https://t.co/VFnUiD1U32
- Aug 11, 20263.9x their median
How I Differentiate As A Financial Advisor Prospecting For Clients https://t.co/j8sepJ9JnF
- Aug 18, 20262.3x their median
Offering Tax Preparation As A Solo Advisor: How To Attain Designations And Create A Schedule By Next Tax Season https://t.co/hkwZXnYSFT
- Aug 23, 20262.0x their median
The Most-Read Email I Sent Clients This Year: A Beneficiary Check-In ✉️@Fenner_TAMMA shares how conducting an annual account beneficiary check-up with clients can be a highly valued advisor service: https://t.co/iE3cjP9grS (@rethinking65) #WeekendReading
- Aug 18, 20261.9x their median
Telling a compelling story across multiple marketing channels: David Brooks shares how he committed to spending 25% of his revenue on marketing during his first two years in business, and he continues to invest in legacy marketing tactics that have a lower return on investment than newer ones: https://t.co/48kEFyFiZ2 In this #FASuccess episode, David Brooks, founder of Retire SMART, shares how he has achieved rapid growth in part by investing in multiple marketing tactics, including in-person educational events and an extensive network of radio, television, YouTube, and podcast content. #financialadvisorpodcast #podcast
- Aug 12, 20261.8x their median
Plan for retirement, work full-time into 60s, leave workforce. This 'traditional' retirement path might not be a fit for every individual. Financial advisors have the opportunity to create a potential "aha!" moment for their clients by introducing them to alternative retirement paths that could better match their preferences. https://t.co/u2DnMieEZ6 Adam Van Deusen shares 4 alternative retirement paths (financial independence, sabbaticals, "Coast FIRE" and semi-retirement), potential adjustments to be made, their notional timelines, and how financial advisors can communicate and help clients pursue alternative retirement strategies. [NEW 🎧️ ] Want to dig into this topic in audio format? We have launched our Financial Advisor Technician Podcast! Every Wednesday, accompanying our blog article will drop an F-A-T episode featuring a discussion with the author on the topic. Listen to it here: https://t.co/u2DnMieEZ6
- Aug 17, 20261.7x their median
As human beings, most of us have a hard time letting go, especially in cases where we have held something for a long time. This "endowment effect" shows up for advisors in client meetings in 3 contexts again and again: https://t.co/2iHyn4PVjK ➡️Real estate. Clients price a family home well above market comparables and resist coming down even when the listing stalls for months. The venetian blinds they ordered after hours of shopping in that store, the marble counters they added custom, the years of memories as the children grew up – none of that shows up in the comps of other homes being sold, but all of it shows up in the asking price of the client who's selling. ➡️Concentrated stock positions. Like the home that grew full of memories, the stock that the client once "wisely" bought (at least with the benefit of hindsight!) that grew and grew becomes endowed with the magic of their wealth-building prowess, and especially difficult to part with. This is especially true of shares earned through employment, where the stock is entangled with professional identity and years of effort. The client didn't just acquire the position; they earned it. ➡️Inherited portfolios. A stock that's held because it was inherited isn't just a stock anymore; the position carries the emotional weight of a deceased spouse or parent. In those cases, reallocation can feel less like a financial decision, and more like a betrayal of the gifts or memories of the deceased. Dr Meghaan Lurtz, a leading expert on the psychology of financial planning and Professor of Practice at Kansas State University, shares 5 research-backed tools on what financial advisors can actually do to help their clients get more comfortable with selling an asset that needs to be sold. #advicers #endowmenteffect #financialpsychology
- Aug 16, 20261.7x their median
Trends In Financial Advice Fees: What are financial advisors actually charging for their services? https://t.co/aXr5qaQif8 Despite ongoing changes in the philosophy of financial advice, new Kitces Research finds that 86% of advisory firms still rely on AUM fees as their primary method of charging for advice. While this model remains widespread, firms have adopted different ways of structuring their AUM fees to align with their service models and client needs. #financialadvisorfees #advisorfees
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 10 interactions against 96K followers, an engagement rate of 0.01%. Measured over 40 original posts, its engagement rate beats 18% of 3,917 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.4K times each, and 0.297% of those impressions turn into an interaction. That is about 3.50% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 21:00 UTC, and Sunday is the busiest day of the week. Of the 40 posts sampled, 18% carry an image or video and 100% link out. The account's strongest tracked post pulled 115 interactions, about 12x its own typical post. Recurring topics include #weekendreading, #fasuccess, #advisortech.
- What is MichaelKitces's engagement rate on X?
- MichaelKitces (@MichaelKitces) has an engagement rate of 0.01%, based on the median interactions across 40 original posts from the last 30 days against 95,985 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.01%, MichaelKitces sits above the 10th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MichaelKitces have real engagement?
- Its engagement rate beats 18% of the tracked X accounts closest to it in follower count (3,917 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MichaelKitces post?
- Most posts go out around 21:00 UTC, and Sunday is its busiest day, at roughly 1.33 posts per day across the measured window.