Airbnb engagement report
@Airbnb - 842K followers on X
Measured over 2 original posts from a 30-day window, last computed on August 30, 2026.
Engagement
Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 704 interactions against 842K followers, an engagement rate of 0.084%. Posts are seen about 39K times each, and 1.81% of those impressions turn into an interaction. That is about 4.63% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 60K interactions, about 183x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 2 original posts from a 30-day window, last computed on August 30, 2026.
Where this sits in the catalog
At 0.084%, Airbnb sits above the 50th percentile of the 37,459 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.438%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.438% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 89K |
| 13:00 UTC | -2% | 97K |
| 14:00 UTC | -3% | 100K |
| 15:00 UTC | -2% | 104K |
| 16:00 UTC | -4% | 101K |
| 17:00 UTC | -3% | 94K |
| 18:00 UTC | -1% | 87K |
| 19:00 UTC | -2% | 82K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 68K |
| 22:00 UTC | -1% | 59K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 236K |
| Monday | 0% | 298K |
| Tuesday | -3% | 295K |
| Wednesday | -1% | 255K |
| Thursday | -1% | 249K |
| Friday | -3% | 257K |
| Saturday | +3% | 231K |
Best tweets
- Feb 5, 2026183x their median
gem airbnb find https://t.co/B6km1C3OF2
- Dec 9, 202573x their median
Cynthia Erivo welcomed guests for tea at ‘Elphaba’s Retreat’ Airbnb Experience in celebration of ‘Wicked: For Good.’ 📸: Ramon Rivas https://t.co/QdfiOaTTtM
- Apr 21, 202632x their median
서울 한복판에서 만나는 CORTIS의 Green vs Red 비밀공간, 직접 들어와 경험해보세요! 4.21 오후 12시(KST) 체험/숙박 예약 오픈 - 아래 링크에서 확인해보세요! 체험: https://t.co/91OPkacBEg 숙박: https://t.co/ySHx3w8qc8 공간 일반 운영 (4.23 오후 12시 예약 오픈): https://t.co/2LwotXaIGH #CORTIS #코르티스 #광고
- Dec 8, 202430x their median
YOU GUYS😭 We stayed in an airbnb where we had a private room in someone's house (don't judge, I'm not loaded $) and it ended up being the most special thing ever. We stayed with an elderly couple and they were the most precious & amazing hosts. Went above & beyond for... (1/3) https://t.co/Z5eWjBN5b1
- Apr 23, 202629x their median
코르티스의 Green vs Red 비밀공간, 아직 열려있어요! 다양한 체험을 통해 멤버들을 더 알아갈 수 있는 시간, 지금 에어비앤비에서 예약해보세요. Missed out? More spots just opened. Book now at airbnb. https://t.co/u6Fk8Tu1FP #CORTIS #코르티스 #광고 https://t.co/MXmbhP3dIC
- Oct 15, 202526x their median
Airbnb is now accepting requests to book the ‘Star in Short n’ Sweet TV with Sabrina Carpenter’ experience. The three-hour experience is free and 20 fans will be selected to attend. 🔗: https://t.co/4gPRM5ITQy https://t.co/4wJlVE3l9j
- Oct 10, 202519x their median
SEVENTEEN WORLD TOUR [NEW_] THE CITY LOS ANGELES 🎶 Join our Welcome Party with @Airbnb , enjoy SEVENTEEN’s greatest hits before the concert, and celebrate together with other CARATs! 💎 ▶️ https://t.co/2oty1iphFD #SEVENTEEN #세븐틴 #SEVENTEEN_THECITY_LA2025 #SVT_WORLDTOUR #NEW_US #SVT_TOUR_NEW_
- Jun 24, 202518x their median
Airbnb has refreshed its design system https://t.co/6hX8mEW1yU
- Feb 5, 202512x their median
Hoy, en casitas random que hay en Airbnb: si alguién está por Tasmania, puede alquilarse esta 'tiny house' que el patio es una cancha de tenis, literal. Hasta viene con un fogonero. https://t.co/SKy2eIj5rs
- Nov 19, 20257.8x their median
thank u airbnb for the best day of life genuinely!! i couldn’t go to the singular tours when i was in high school but i always told myself i would take a selfie with sabrina one day and it finally happened!!!! so grateful <3 i love u sm @SabrinaAnnLynn https://t.co/cC4ZCKrljQ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 704 interactions against 842K followers, an engagement rate of 0.084%. Posts are seen about 39K times each, and 1.81% of those impressions turn into an interaction. That is about 4.63% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 60K interactions, about 183x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Airbnb's engagement rate on X?
- Airbnb (@Airbnb) has an engagement rate of 0.084%, based on the median interactions across 2 original posts from the last 30 days against 841,823 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.084%, Airbnb sits above the 50th percentile of the 37,459 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Airbnb have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Airbnb post?
- Most posts go out around 13:00 UTC, and Wednesday is its busiest day, at roughly 0.1 posts per day across the measured window.