UpdateCultura engagement report
@updatecultura - 627K followers on X
Measured over 57 original posts from a 30-day window, last computed on August 26, 2026.
Engagement
A typical post picks up 1.2K interactions against 627K followers, an engagement rate of 0.199%. Measured over 57 original posts, its engagement rate beats 81% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 20K times each, and 6.24% of those impressions turn into an interaction. That is about 3.17% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 57 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 8.5K interactions, about 6.9x its own typical post.
Measured over 57 original posts from a 30-day window, last computed on August 26, 2026.
Compared with accounts its own size
UpdateCultura's engagement rate beats 81% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 95% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.199%, UpdateCultura sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 24, 20266.9x their median
Chloe Bailey fala sobre “Girl Like Me”, colaboração com Anitta: “O VÍDEO FOI INCRÍVEL!!!!!!! amo minha garota Anitta e tenho esperança que 1 dia vocês vejam isso 😭” https://t.co/TSC9LyKYGC
- Aug 24, 20264.4x their median
JÁ NASCEU ACLAMADO! Pabllo Vittar lançará o “LOST IN LUST”, seu 7º álbum de estúdio, na mesma semana das eleições, igual em 2018 com o “Não Para Não”. https://t.co/MDfdmb2Paw
- Aug 25, 20264.4x their median
Dolly Parton faleceu aos 80 anos. https://t.co/g96t17HY0x
- Aug 25, 20264.0x their median
Uber viraliza após divulgar proposta inusitada no aplicativo: “Quando cheguei para buscá-la, eu cancelei a corrida e ficamos lá na área da casa comendo pizza e conversando. Depois disso trocamos contato no WhatsApp, mas nem conversamos mais direito.” https://t.co/KEDFAzNAtx
- Aug 24, 20263.2x their median
Elisângela Brito, mãe de Davi Brito, surge irritada com Rico em novo vídeo. https://t.co/uDkdEUwmJW
- Aug 24, 20263.1x their median
Larissa Manoela revela que NÃO VAI mais protagonizar o papel de Carmen Miranda na cinebiografia “Pra Você Gostar de Mim”. https://t.co/UxNGNIZjv5
- Aug 24, 20262.6x their median
🚨 POP EMERGENCY: Olivia Rodrigo lançou sua NOVA MÚSICA, “serena joy”, em todas as plataformas digitais. https://t.co/p19Qo20dtg
- Aug 25, 20262.6x their median
Veronika e Daiane FARMANDO AURA de forma inusitada durante live. https://t.co/yP2TM64470
- Aug 24, 20262.4x their median
Há 16 anos, Katy Perry lançava uma das MAIORES eras da HISTÓRIA do pop com o “Teenage Dream”. https://t.co/Vmq0WuI3PQ
- Aug 24, 20262.2x their median
Zayn posta foto com camiseta criticando o ICE, a agência de imigração dos EUA: “Todos os meus parceiros odeiam o ICE.” https://t.co/vJ9Xqwj4x1
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 1.2K interactions against 627K followers, an engagement rate of 0.199%. Measured over 57 original posts, its engagement rate beats 81% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 20K times each, and 6.24% of those impressions turn into an interaction. That is about 3.17% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 57 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 8.5K interactions, about 6.9x its own typical post.
- What is UpdateCultura's engagement rate on X?
- UpdateCultura (@updatecultura) has an engagement rate of 0.199%, based on the median interactions across 57 original posts from the last 30 days against 627,052 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.199%, UpdateCultura sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @updatecultura have real engagement?
- Its engagement rate beats 81% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @updatecultura post?
- Most posts go out around 13:00 UTC, and Monday is its busiest day, at roughly 1.9 posts per day across the measured window.