Ellie Goulding engagement report
@elliegoulding - 5.3M followers on X
Measured over 22 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 100 interactions against 5.3M followers, an engagement rate of 0.002%. Measured over 22 original posts, its engagement rate beats 24% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.4K times each, and 1.06% of those impressions turn into an interaction. That is about 0.177% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 22 posts sampled, 73% carry an image or video and 36% link out. The account's strongest tracked post pulled 76K interactions, about 764x its own typical post.
Measured over 22 original posts from a 30-day window, last computed on August 31, 2026.
Compared with accounts its own size
Ellie Goulding's engagement rate beats 24% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 58% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Ellie Goulding sits above the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.432% |
| 90th percentile | 2.10% |
| 99th percentile | 161.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Jun 20, 2026764x their median
Your mothers’ and grandmothers’ lives do not revolve around your existence. They have experiences from before you existed that they wouldn’t trade for an extra ten years with you, and there’s nothing wrong with that. Go have your own diva https://t.co/kUTLYXi3YR
- May 29, 2026136x their median
Where the f*ck is Ellie Goulding’s album https://t.co/wEAPdpdpKi
- Jun 2, 2026135x their median
I Know Too Much - my new album, yours on September 4th and Black Prada Dress out this Friday x https://t.co/i7UkMRv4Ig https://t.co/Fx9ZKFbB9p
- Jun 22, 202664x their median
Fine, I’ll do it
- Jun 27, 202656x their median
Mia Heller, 18 year old high school student invents water filter that removes 95.5% of microplastics 😳 https://t.co/L6MUl6Q5Gs
- Jul 20, 202651x their median
I felt cute ok 🖤🖤🖤 https://t.co/iihL5M1KzD
- May 26, 202648x their median
Omg I didn’t play Anything Could Happen 🤯 that’s what happens when there’s too many bangers I literally forgot
- Jun 5, 202641x their median
Black Prada Dress song & visualiser out now. Your first taste of I Know Too Much. I hope you enjoy. It really is so lovely to be back 🖤 https://t.co/VND2ruDXNd https://t.co/YJiw7Dvmrp
- Jul 8, 202629x their median
Just love ❤️❤️❤️ https://t.co/78lCURKoyK
- Jun 23, 202629x their median
Ellie Goulding x MUSE... 'Hush'. Featured on 'The Wow! Signal'. Available 26. June. 2026. https://t.co/v733ygzPDi
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 100 interactions against 5.3M followers, an engagement rate of 0.002%. Measured over 22 original posts, its engagement rate beats 24% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.4K times each, and 1.06% of those impressions turn into an interaction. That is about 0.177% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 22 posts sampled, 73% carry an image or video and 36% link out. The account's strongest tracked post pulled 76K interactions, about 764x its own typical post.
- What is Ellie Goulding's engagement rate on X?
- Ellie Goulding (@elliegoulding) has an engagement rate of 0.002%, based on the median interactions across 22 original posts from the last 30 days against 5,341,224 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Ellie Goulding sits above the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @elliegoulding have real engagement?
- Its engagement rate beats 24% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @elliegoulding post?
- Most posts go out around 17:00 UTC, and Wednesday is its busiest day, at roughly 1.53 posts per day across the measured window.