Bobby Flay engagement report
@bflay - 2.5M followers on X
Measured over 1 original post from a 30-day window, last computed on August 30, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 77 interactions against 2.5M followers, an engagement rate of 0.003%. Posts are seen about 38K times each, and 0.202% of those impressions turn into an interaction. That is about 1.52% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 12:00 UTC, and Thursday is the busiest day of the week. The account's strongest tracked post pulled 1.1K interactions, about 15x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on August 30, 2026. Recurring tag: #bobbyflaystheline.
Where this sits in the catalog
At 0.003%, Bobby Flay sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- May 8, 202615x their median
First Saturday of May. First Saturday of June. First Saturday of July. Stop the debate. Take Action. It's Broken. Fix it. @FanDuel_Racing @ChurchillDowns @KentuckyDerby @TheNYRA @PreaknessStakes @BelmontStakes
- May 4, 202610x their median
Have to give a positive shoutout to @ChurchillDowns . I was a participant with Brooklyn Blonde in the Kentucky Oaks and the Food and Beverage game has moved up 20 lengths over recent years. Oaks day was not my filly's day but we had the best time anyway. @KentuckyDerby @DerbyMedia
- Dec 18, 2025
Wait for the rum flambé moment 🔥😱 Get @BFlay’s recipe: https://t.co/WTzrfYAKzZ https://t.co/SYkqVMdZTE
- Apr 12, 20266.0x their median
These commercials during the @TheMasters with the kids making amazing shots are fantastic. Well done @BankofAmerica #notsponsored
- Dec 3, 2024
After failing to beat @bflay last holiday season, @sunnyanderson has one thing on her Christmas list this year: redemption! 😂 #BeatBobbyFlay: Holiday Throwdown > Tonight @ 9|8c https://t.co/pt7OlBoomi
- Dec 28, 2025
Red Velvet Hot Chocolate is even more cozy and delicious when you top it with marshmallow whipped cream 😋🥰 Get @bflay's recipe: https://t.co/jPHI7P9MLC https://t.co/EIzlVyVsba
- Nov 23, 20253.0x their median
Don’t miss the premiere of Bobby on the Beat on Monday morning… dropping at 8am Eastern everywhere you get your podcasts and on YouTube too. @bfonthebeatpod https://t.co/24iQoBhndB
- Jun 8, 20262.8x their median
Edith is always keeping @bflay on his toes 😆 See how Edith's dish comes together on #BBQBrawl tonight at 9|8c! https://t.co/8u9WEzsVvp
- Nov 12, 2024
.@eddiejackson is letting his Thanksgiving feathers fly as he joins #BeatBobbyFlay: Holiday Throwdown 😂🦃 See what he's got in store for @bflay on a special no-turkey Turkey Day episode starting tonight @ 9|8c! https://t.co/OybGd0Acrm
- Jul 18, 2025
.@blfay talks Season 6 of @FoodNetwork’s BBQ Brawl! #FallonTonight https://t.co/tezssYMd42
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 77 interactions against 2.5M followers, an engagement rate of 0.003%. Posts are seen about 38K times each, and 0.202% of those impressions turn into an interaction. That is about 1.52% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 12:00 UTC, and Thursday is the busiest day of the week. The account's strongest tracked post pulled 1.1K interactions, about 15x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Bobby Flay's engagement rate on X?
- Bobby Flay (@bflay) has an engagement rate of 0.003%, based on the median interactions across 1 original posts from the last 30 days against 2,505,099 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Bobby Flay sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @bflay have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @bflay post?
- Most posts go out around 12:00 UTC, and Thursday is its busiest day, at roughly 0.03 posts per day across the measured window.