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Atlassian Williams F1 Team engagement report

@WilliamsF1 - 2.2M followers on X

Measured over 127 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.014%
of 2.2M followers
Per impression
0.708%
44K views on a typical post
Reach
2.03%
of its followers see a post
Typical post
310
interactions (median)
Saved
0.016%
7 bookmarks on a typical post
Posting rate
5.27/day
active 87% of days
Peak time
13:00 UTC
Friday

A typical post picks up 310 interactions against 2.2M followers, an engagement rate of 0.014%. Measured over 127 original posts, its engagement rate beats 52% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 44K times each, and 0.708% of those impressions turn into an interaction. That is about 2.03% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 127 posts sampled, 93% carry an image or video, 9% are part of a thread and 31% link out. The account's strongest tracked post pulled 49K interactions, about 159x its own typical post.

Measured over 127 original posts from a 30-day window, last computed on September 1, 2026.

Compared with accounts its own size

Atlassian Williams F1 Team's engagement rate beats 52% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 47% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.014%, Atlassian Williams F1 Team sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 6, 2026159x their median

    Everyday I understand Alex Albon more and more https://t.co/RG9w2JlnmT

    46K2.7K74112863K viewsView on X
  • Aug 19, 202624x their median

    Vamos! The journey continues πŸ’™ Carlos Sainz has agreed a new multi-year contract, reaffirming his commitment to our long-term ambition of competing at the front of the F1 grid 🀝 More to come. More to fight for πŸ‘Š Tap here for further info: https://t.co/8SckyDv4e7 https://t.co/mBl8oyHJJv

    5.2K1.2K147805497K viewsView on X
  • Aug 18, 202623x their median

    Five seasons, over 100 race starts - and many more to come πŸ™Œ Today we’re confirming that Alex Albon will continue racing with us in 2027, extending his long-term commitment to the team. Tap here to find out more: https://t.co/BasROB67p7 https://t.co/1YkxrIeqgO

    5.4K1.2K82507282K viewsView on X
  • Aug 18, 202618x their median

    β€œOur story is not over” πŸ’™ Hear from Albono as he’ll back in blue for 2027, continuing his journey with us for another season πŸ‘Š https://t.co/wf61St0vlh

    4.5K74448272260K viewsView on X
  • Aug 7, 202611x their median

    The race before the race πŸ«£πŸ›΄ Admin didn't see Franco coming πŸ˜… https://t.co/etu41h0kM5

    3.1K3055249123K viewsView on X
  • Aug 19, 20269.1x their median

    A message from Carlos 🌢️ Carlos is staying with Williams on a new multi-year contract, as we continue our journey towards the front. https://t.co/nd422m8JTk

    2.3K373699771K viewsView on X
  • Aug 20, 20267.2x their median

    Team Torque is back, and with a special guest this week 🀩 New episode dropping πŸ”œ https://t.co/QsRpnLIcRQ

    2.0K166162744K viewsView on X
  • Aug 16, 20266.2x their median

    We're ready for everything the second half of the season brings... Are you? https://t.co/o5CulsCE3r

    1.5K2612311883K viewsView on X
  • Aug 14, 20265.7x their median

    A Sunday coming to you soon πŸ‘€ Who's excited for us to return to Malaysia? πŸ‡²πŸ‡Ύ https://t.co/iMUkxRLch0

    1.6K14412976K viewsView on X
  • Aug 11, 20265.3x their median

    Alex Albon. The king of F1 helmet designs 🀌 Here are the four unique helmets Albono has run so far this season - which is your favourite? πŸ’™ https://t.co/mrOse6ARNr

    1.5K1151717150K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 310 interactions against 2.2M followers, an engagement rate of 0.014%. Measured over 127 original posts, its engagement rate beats 52% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 44K times each, and 0.708% of those impressions turn into an interaction. That is about 2.03% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 127 posts sampled, 93% carry an image or video, 9% are part of a thread and 31% link out. The account's strongest tracked post pulled 49K interactions, about 159x its own typical post.

What is Atlassian Williams F1 Team's engagement rate on X?
Atlassian Williams F1 Team (@WilliamsF1) has an engagement rate of 0.014%, based on the median interactions across 127 original posts from the last 30 days against 2,157,964 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.014%, Atlassian Williams F1 Team sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @WilliamsF1 have real engagement?
Its engagement rate beats 52% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @WilliamsF1 post?
Most posts go out around 13:00 UTC, and Friday is its busiest day, at roughly 5.27 posts per day across the measured window.

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