West Midlands Police engagement report
@WMPolice - 483K followers on X
Measured over 1 original post from a 30-day window, last computed on August 28, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 14 interactions against 483K followers, an engagement rate of 0.003%. Posts are seen about 24K times each, and 0.058% of those impressions turn into an interaction. That is about 5.01% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 7.3K interactions, about 519x its own typical post. Recurring topics include #m6, #birmingham, #carcruising. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on August 28, 2026. Recurring tags: #m6, #birmingham, #carcruising.
Where this sits in the catalog
At 0.003%, West Midlands Police sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Sep 21, 2025519x their median
We've seen reports that we are investigating a child for 'viewing a social media post'. This is completely false. We're investigating the creation of a fake social media account which has been used to send indecent messages. Full facts 👉 https://t.co/KPlzJvcPkQ https://t.co/gKXo578eFW
- Oct 16, 202573x their median
WMP supports Safety Advisory Group decision regarding Aston Villa vs Maccabi Tel-Aviv football match. Click for our statement 👉 https://t.co/NMLkntX08n https://t.co/GgxeYvc7Xm
- Nov 3, 202539x their median
This Thursday will see us mount a large policing operation, as Aston Villa take on Maccabi Tel Aviv at Villa Park. Find out more about our work to keep everyone safe 👉 https://t.co/5UiRo7FGPU https://t.co/tPYQqB21g1
- Mar 20, 202629x their median
#ARREST | Last night we arrested a man on suspicion of racially abusing one of our officers at a demonstration in Birmingham. We're aware of social media reports that the arrest was related to the burning of a flag. Those reports are wrong. Full story 👉 https://t.co/2gKiJcNQZY https://t.co/f3WY8aDNNA
- Nov 6, 202523x their median
#UPDATE | With Aston Villa hosting Maccabi Tel Aviv tonight, hundreds of officers are on duty as we work to keep everyone in #Birmingham safe. We'll be posting official updates here, and on our website, as our operation continues. #AVFC https://t.co/TIyc33EnzC
- Oct 13, 202518x their median
#CHARGED | We’ve charged two men with kidnap after a teenage girl was forced into a car on Ladypool Road in Birmingham. We have released more details as we are aware of misinformation circulating online about Saturday's incident. More 👉 https://t.co/OnMw7pP46n https://t.co/nOjMqocKC2
- Sep 13, 202515x their median
If you see and hear more emergency services staff and vehicles than usual around the NEC complex today, between 9am - 5pm, please don't be concerned. This is part of a planned multi-agency training exercise to test how we work together. This will not impact any service 🚨 https://t.co/EyRyaO0UfJ
- Jul 10, 20256.1x their median
UPDATE | A man has been arrested and the M42 has now re-opened after it was closed for several hours this morning. The 52-year-old has been arrested on suspicion of racially aggravated public order offences, affecting public infrastructure criminal damage & other offences. https://t.co/3cfE53sQ4w
- Oct 13, 20255.9x their median
#UPDATE | Three lanes remain closed on the #M6 near #Wolverhampton this morning, following a serious collision overnight. Read more ➡️ https://t.co/XIr7Ymu7r9 https://t.co/5PSlsjOunl
- Aug 16, 20254.9x their median
Road Closure | M6 junction 10a and 10 both ways are currently closed due to a collision. Please find an alternative route. Thank you https://t.co/2fnev99tPN
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 14 interactions against 483K followers, an engagement rate of 0.003%. Posts are seen about 24K times each, and 0.058% of those impressions turn into an interaction. That is about 5.01% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 7.3K interactions, about 519x its own typical post. Recurring topics include #m6, #birmingham, #carcruising. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is West Midlands Police's engagement rate on X?
- West Midlands Police (@WMPolice) has an engagement rate of 0.003%, based on the median interactions across 1 original posts from the last 30 days against 483,396 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, West Midlands Police sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @WMPolice have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @WMPolice post?
- Most posts go out around 16:00 UTC, and Thursday is its busiest day, at roughly 0.13 posts per day across the measured window.