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UN Climate Change engagement report

@UNFCCC - 965K followers on X

Measured over 5 original posts from a 30-day window, last computed on August 27, 2026.

Engagement

Per follower
0.004%
of 965K followers
Per impression
1.18%
3.5K views on a typical post
Reach
0.36%
of its followers see a post
Typical post
41
interactions (median)
Saved
0.086%
3 bookmarks on a typical post
Posting rate
0.37/day
active 23% of days
Peak time
17:00 UTC
Monday

Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 41 interactions against 965K followers, an engagement rate of 0.004%. Posts are seen about 3.5K times each, and 1.18% of those impressions turn into an interaction. That is about 0.362% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 17:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 80% carry an image or video and 80% link out. The account's strongest tracked post pulled 2.1K interactions, about 50x its own typical post. Recurring topics include #cop17mongolia, #internationalyouthday, #iyd2026. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 5 original posts from a 30-day window, last computed on August 27, 2026. Recurring tags: #cop17mongolia, #internationalyouthday, #iyd2026.

Where this sits in the catalog

At 0.004%, UN Climate Change sits above the 10th percentile of the 37,071 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99158.3%
Engagement rate as a share of followers, across the 37,071 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,527 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile158.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 23, 202650x their median

    Methane drives around 1/3 of global warming and is 80 times more powerful than CO2. But aggressive cuts could deliver visible temperature benefits within a generation. That's why I’m launching a global call to cut methane emissions – in waste, agriculture & fossil fuels. This includes setting a new global standard for the oil & gas sector: near-zero methane emissions across the value chain.

    1.0K3995587383K viewsView on X
  • Jun 2, 202628x their median

    Watch @UN Secretary-General @antonioguterres' message about the emerging El Niño that is set to influence global temperature and rainfall patterns, increasing the risk of extreme weather in the coming months. More information ➡️ https://t.co/htyps0XfsE https://t.co/ZZd5FnvqPO

    5684101054981K viewsView on X
  • Jun 23, 202623x their median

    “We can finally turn the page on fossil fuels — and write a future powered by renewables and rooted in climate justice.” As climate impacts worsen, @antonioguterres urges faster #ClimateAction to build a fairer, more resilient world for all. https://t.co/tyNCY1u4yX https://t.co/V78YJAJ35P

    4542072643552K viewsView on X
  • May 20, 202618x their median

    I welcome the adoption of the General Assembly resolution on the @CIJ_ICJ's advisory opinion on climate change – a powerful affirmation of international law, climate justice, science & the responsibility of states to protect people from the escalating climate crisis. Those least responsible for climate change are paying the highest price. That injustice must end.

    5162211623471K viewsView on X
  • May 22, 202610x their median

    Biodiversity is the variety of life on Earth — from plants and animals to tiny microorganisms — that keeps our ecosystems healthy and resilient.  Yet habitat loss, pollution, and climate change are pushing nature to the brink.   This #BiodiversityDay, find out how you can take action: https://t.co/4Eu0PlD5yD

    320166311223K viewsView on X
  • Jul 8, 20269.6x their median

    The annual #SDGReport makes two things unmistakably clear: the Sustainable Development Goals work. They are delivering for people — but not fast enough, not evenly and not without setbacks.   They are still within reach, but only if we act with greater urgency, solidarity and political will. The next four years are our opportunity to accelerate progress and deliver on the promise of the SDGs.  https://t.co/lOdkpqqrJ5

    25810426621K viewsView on X
  • Jun 25, 20267.5x their median

    Europe’s savage heatwave has the fingerprints of the climate crisis all over it. Until humanity stops burning coal, oil and gas, extreme heat will keep getting worse. The solutions are clear: a faster shift to renewables, protecting forests and boosting climate resilience. https://t.co/J6vVWr28Fw

    108721091714K viewsView on X
  • May 18, 20265.5x their median

    Record heat, drought, extreme rainfall & tropical cyclones hit communities & economies across Latin America & the Caribbean in 2025. Glacier melt increased floods & water security risks. WMO #StateofClimate in Latin America & the Caribbean 2025, OUT NOW. ↪️https://t.co/s8nMEelzT7 https://t.co/QaQgp5VNw6

    15010025524K viewsView on X
  • May 27, 20264.4x their median

    The heatwaves are a brutal reminder of the spiraling impacts of the climate crisis, both human and economic. The main culprit is the world’s addiction to burning coal, oil and gas, and destroying forests. But the solution is clear: more clean energy and climate resilience. https://t.co/MEfAQH6pqu

    1146336106.2K viewsView on X
  • Jul 12, 20265.3x their median

    Sand and dust storms are natural phenomena, but they are growing increasingly frequent and severe. This #SDSDay, here is everything you need to know about sand and dust storms, and how humanity can rein in their destructive impact: https://t.co/nT2RfqgKi4 https://t.co/E2TMT8OmWd

    1287313532K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#cop17mongolia#internationalyouthday#iyd2026#united4land

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 41 interactions against 965K followers, an engagement rate of 0.004%. Posts are seen about 3.5K times each, and 1.18% of those impressions turn into an interaction. That is about 0.362% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 17:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 80% carry an image or video and 80% link out. The account's strongest tracked post pulled 2.1K interactions, about 50x its own typical post. Recurring topics include #cop17mongolia, #internationalyouthday, #iyd2026. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is UN Climate Change's engagement rate on X?
UN Climate Change (@UNFCCC) has an engagement rate of 0.004%, based on the median interactions across 5 original posts from the last 30 days against 964,991 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, UN Climate Change sits above the 10th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @UNFCCC have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @UNFCCC post?
Most posts go out around 17:00 UTC, and Monday is its busiest day, at roughly 0.37 posts per day across the measured window.

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