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Tom Brady engagement report

@TomBrady - 10M followers on X

Measured over 1 original post from a 30-day window, last computed on August 29, 2026.

Engagement

Per follower
0.01%
of 10M followers
Per impression
0.251%
419K views on a typical post
Reach
4.11%
of its followers see a post
Typical post
1.1K
interactions (median)
Saved
0.008%
34 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
19:00 UTC
Thursday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 1.1K interactions against 10M followers, an engagement rate of 0.01%. Posts are seen about 419K times each, and 0.251% of those impressions turn into an interaction. That is about 4.06% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 19:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 190K interactions, about 181x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 29, 2026.

Where this sits in the catalog

At 0.01%, Tom Brady sits above the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.431%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,137 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.431%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%51K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%71K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%93K
14:00 UTC-3%96K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%229K
Monday0%284K
Tuesday-2%273K
Wednesday-1%250K
Thursday-2%243K
Friday-3%251K
Saturday+3%226K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 7, 2026181x their median

    Yeah so that might top 28-3 🤯

    169K16K3.0K2.6K15M viewsView on X
  • Feb 22, 202681x their median

    LEGENDS 🥇 @usahockey https://t.co/R1BUGBPDmC

    81K3.5K536751.3M viewsView on X
  • Jun 23, 202676x their median

    Best World Cup ever????

    66K3.6K8.1K2.0K5.9M viewsView on X
  • Jul 11, 202656x their median

    Hey Juuuude 💙

    54K3.5K3911511.9M viewsView on X
  • Jul 15, 202651x their median

    Oh my god 🤯

    50K2.8K356661.8M viewsView on X
  • Mar 21, 202635x their median

    🐐 @TomBrady to Diggs! 🔥 https://t.co/27dzqn84Oa

    33K2.8K4617964.4M viewsView on X
  • Feb 25, 202634x their median

    We're so back. https://t.co/fzy9FQlLj5

    33K1.2K8652952.9M viewsView on X
  • Jan 20, 202612x their median

    AURA: WHEN TOM BRADY POSTED THIS AFTER BEATING THE #CHIEFS IN THE 2019 AFC CHAMPIONSHIP GAME. 🐐🐐🐐 7-years-ago today, @TomBrady https://t.co/TmoqcItc2K

    21K1.4K1201181.2M viewsView on X
  • Apr 24, 202619x their median

    Congratulations to all the rookies who are joining the NFL this weekend. I hope you can appreciate this special moment… you’ve earned it through hard work, discipline, and determination. You’ve made your family proud, along with everyone else on your journey that has supported you. But this is just the beginning. When you wake up tomorrow morning, just know that your career will be defined by what happens going forward. You’ll need to take everything you do to the next level in order to compete with the world’s best. Welcome to Las Vegas @fernandomendoza. Time to get to work. | @Raiders

    18K1.5K20349543K viewsView on X
  • Feb 11, 202617x their median

    https://t.co/mP78GefqEL I hope people understand the level of competition this game is going to be. If you’re on my team you’re going to be locked in, all out, and we’re going to not just win... but dominate. I do think @loganpaul has the right attitude and the effort will be there. How far that gets him will remain to be seen.

    16K5765701879.3M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 1.1K interactions against 10M followers, an engagement rate of 0.01%. Posts are seen about 419K times each, and 0.251% of those impressions turn into an interaction. That is about 4.06% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 19:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 190K interactions, about 181x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Tom Brady's engagement rate on X?
Tom Brady (@TomBrady) has an engagement rate of 0.01%, based on the median interactions across 1 original posts from the last 30 days against 10,312,117 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.01%, Tom Brady sits above the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TomBrady have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @TomBrady post?
Most posts go out around 19:00 UTC, and Thursday is its busiest day, at roughly 0.03 posts per day across the measured window.

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