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Jenny Lawson engagement report

@TheBloggess - 377K followers on X

Measured over 2 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Per follower
0.019%
of 377K followers
Per impression
1.34%
5.3K views on a typical post
Reach
1.42%
of its followers see a post
Typical post
72
interactions (median)
Saved
0.075%
4 bookmarks on a typical post
Posting rate
0.07/day
active 7% of days
Peak time
17:00 UTC
Tuesday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 72 interactions against 377K followers, an engagement rate of 0.019%. Posts are seen about 5.3K times each, and 1.34% of those impressions turn into an interaction. That is about 1.42% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 100% link out. The account's strongest tracked post pulled 972 interactions, about 14x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on September 1, 2026.

Where this sits in the catalog

At 0.019%, Jenny Lawson sits above the 25th percentile of the 37,214 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.436%
p902.10%
p99160.2%
Engagement rate as a share of followers, across the 37,214 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,785 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.436%
90th percentile2.10%
99th percentile160.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Apr 8, 202614x their median

    I'm in overalls and my hair is pigtails but this me after finding out that HOW TO BE OKAY is #4 on the NYT bestseller list. I assumed this was impossible bc this book is on the "advice, misc" list, which is only 10 books long, but somehow it found its people. I gotta call my mom. https://t.co/qDa7CyIz3S

    9041948113K viewsView on X
  • Jan 13, 202612x their median

    Y’ALL. NO NEW CANCER. https://t.co/lHSl0bPAfs

    8391030119K viewsView on X
  • Jun 9, 20258.4x their median

    I HAVE GOOD CANCER NEWS. https://t.co/72q91MgcVu

    5601628212K viewsView on X
  • Aug 20, 20257.4x their median

    I’m both super excited and lightly terrified to announce this: https://t.co/1UpqaFBBRf

    45834251311K viewsView on X
  • Mar 30, 20265.5x their median

    First book tour stop for HOW TO BE OKAY WHEN NOTHING IS OKAY. I may cried a little. https://t.co/Xqk0wXZx6v

    37841515.6K viewsView on X
  • Mar 26, 20264.9x their median

    Today they banned my book. Here’s what I want you to know: https://t.co/SNReRMO9PJ

    2666518616K viewsView on X
  • Mar 19, 20262.9x their median

    Um…I think I’m going to be on the Today Show? https://t.co/jLKhlH2yzG

    18910907.4K viewsView on X
  • Mar 26, 20262.8x their median

    Leaving tomorrow to go on book tour. Will you come? I’ll be reading and personalizing my new book (and anything else) and giving hugs and being awkward. Please come!

    1801211013K viewsView on X
  • Jul 8, 20252.8x their median

    It’s not rickets. https://t.co/QIwzLjznb2

    18631207.9K viewsView on X
  • Apr 24, 20262.8x their median

    I’m sorry. I didn’t plan it this way. https://t.co/9UsdmI40nZ

    16613307.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 72 interactions against 377K followers, an engagement rate of 0.019%. Posts are seen about 5.3K times each, and 1.34% of those impressions turn into an interaction. That is about 1.42% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 100% link out. The account's strongest tracked post pulled 972 interactions, about 14x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Jenny Lawson's engagement rate on X?
Jenny Lawson (@TheBloggess) has an engagement rate of 0.019%, based on the median interactions across 2 original posts from the last 30 days against 377,232 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.019%, Jenny Lawson sits above the 25th percentile of the 37,214 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TheBloggess have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @TheBloggess post?
Most posts go out around 17:00 UTC, and Tuesday is its busiest day, at roughly 0.07 posts per day across the measured window.

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