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TED Talks engagement report

@TEDTalks - 10M followers on X

Measured over 3 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Per follower
0.001%
of 10M followers
Per impression
0.059%
165K views on a typical post
Reach
1.63%
of its followers see a post
Typical post
97
interactions (median)
Saved
0.023%
38 bookmarks on a typical post
Posting rate
0.17/day
active 10% of days
Peak time
14:00 UTC
Monday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 97 interactions against 10M followers, an engagement rate of 0.001%. Posts are seen about 165K times each, and 0.059% of those impressions turn into an interaction. That is about 1.63% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 67% carry an image or video and 100% link out. The account's strongest tracked post pulled 26K interactions, about 375x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on August 31, 2026.

Where this sits in the catalog

At 0.001%, TED Talks sits below the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • May 12, 2026375x their median

    MY TED TALK IS OUT NOW!!!!!!!!!!!!!!! The link is in my bio to watch it. I hope you guys love it. Thank you all for bringing me here and thank you @TEDTalks for everything. https://t.co/fOW8mVpEv3

    24K1.6K20289963K viewsView on X
  • May 12, 202687x their median

    Marmosets, foxes, a cow called Winnie the Moo and more — meet the online superstars bringing animal education to life. Hear how conservationist @MayaHiga is sharing wildlife with classrooms and living rooms worldwide: https://t.co/p56dW8guyM https://t.co/lVYkXlirW0

    7.5K8245547288K viewsView on X
  • Jun 10, 202618x their median

    My interview from TED with @kcoleman and @audreyt just went live! Tons of gold in here: -why we stuck with crazy principles like not having an override button -how AI and humans collaborate to write better/more notes than either on their own -how much impact community notes are making -why our algorithm is smarter than regular upvoting/downvoting -new ideas for finding common ground on social media https://t.co/No3xbHX8u4

    1.4K2011183114M viewsView on X
  • Apr 17, 202615x their median

    “The lobster is loose, and it’s not going back into the tank,” says @openclaw founder @steipete. In this brand new talk from #TED2026 he shares why AI agents — built by you — are the future: https://t.co/GnR6fTeRKw https://t.co/W6gywZ7uYh

    1.1K1966835249K viewsView on X
  • May 4, 202613x their median

    "Many experts think that conscious AI is possible. I think they're wrong." Watch neuroscientist @anilkseth's full TED Talk here: https://t.co/ZyWLaBCb7R https://t.co/z928JM8owy

    90922410343190K viewsView on X
  • Jun 8, 20268.0x their median

    Happy to share that my Ted Talk from Vencouver in April just went live. In the heat of job anxiety, I believe there is only one thing that makes a job “truly safe.” https://t.co/OcpYPXH9s6

    71053114379K viewsView on X
  • May 1, 20267.8x their median

    1/2 Why AI is unlikely to become conscious – my 2026 @TEDTalks is now online. What do you think about the prospects for 'conscious AI'? https://t.co/OoXFavR3eG https://t.co/kVx8w9DZ2d

    49810311143242K viewsView on X
  • Apr 14, 20267.1x their median

    Nobel laureate @Malala Yousafzai thought changing the world would be easy — and then she came face-to-face with reality. In this first talk from #TED2026, she shares 3 lessons she learned about working for the future you want, even when hope feels lost: https://t.co/L1oGTKPXM5 https://t.co/YZCxtl8ytX

    4991393319128K viewsView on X
  • Aug 17, 20265.9x their median

    It's finally here! I gave a TED talk in April in Vancouver, and it was released online today. You can watch it here: https://t.co/kNYNzElUvJ I've also adapted it into an article, which was published last week: https://t.co/XojHa75ZpJ https://t.co/HdcT6dQbJi

    432922229165K viewsView on X
  • Jul 30, 20263.8x their median

    iranians are paying the greatest cost of the ongoing war… thousands killed by their own regime in january, thousands more killed in this war, and a new supreme leader just as capable and willing to repress his own people… under even worse economic conditions taking stock six months into this war with @tedtalks

    2843943560K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 97 interactions against 10M followers, an engagement rate of 0.001%. Posts are seen about 165K times each, and 0.059% of those impressions turn into an interaction. That is about 1.63% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 67% carry an image or video and 100% link out. The account's strongest tracked post pulled 26K interactions, about 375x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is TED Talks's engagement rate on X?
TED Talks (@TEDTalks) has an engagement rate of 0.001%, based on the median interactions across 3 original posts from the last 30 days against 10,062,930 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, TED Talks sits below the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TEDTalks have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @TEDTalks post?
Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 0.17 posts per day across the measured window.

Keep going

TED Talks (@TEDTalks) Engagement Rate - 0.001% | PlayerSells