Martin Lewis engagement report
@MartinSLewis - 3.3M followers on X
Measured over 11 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 831 interactions against 3.3M followers, an engagement rate of 0.025%. Measured over 11 original posts, its engagement rate beats 61% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 153K times each, and 0.544% of those impressions turn into an interaction. That is about 4.64% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 11 posts sampled, 36% carry an image or video, 27% are part of a thread and 27% link out. The account's strongest tracked post pulled 8.5K interactions, about 10x its own typical post.
Measured over 11 original posts from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
Martin Lewis's engagement rate beats 61% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 41% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.025%, Martin Lewis sits above the 25th percentile of the 36,521 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Jul 22, 202610x their median
If @andyburnham really wanted to help with Energy Bills he would remove the standing charges. @MartinSLewis is right in this. Completely shameful that people have pay over £300 a year for the privilege of having a connection.
- Jul 29, 20267.3x their median
Just spotted this. It's misleading and unnecessary, who eats 5/6th of a bag? https://t.co/NjhllbCDFK
- Jul 23, 20266.1x their median
Pls spread word. Three digits can help protect you from scams: 159. If you're suspicious of a 'call from your bank', politely hang up and dial 159. It connects you to a switchboard that puts you through to your bank's real number. Watch the video for why its extra protection https://t.co/4NBK3DPgtY
- Jul 21, 20263.5x their median
I've just got the latest energy bill predictions. The average of 3 sources show the Price Cap rising 5.1% on 1 Oct - as the last week has seen very high wholesale rates. An annualised rise of £93 on a typical bill. If this happens it will wipe out any household savings from the VAT cut during that Price Cap period (those on fixes will still see a 4.8% reduction).
- Aug 4, 20262.5x their median
That’s it from me, I’m done (for now)! Ta Ta. I’m taking a mini summer sabbatical to focus on family, fitness, sleep & poor golf, to recharge my and my laptop’s batteries for the big autumn coming. I’ll be off socials as much as possible. Pls be wary of and report scams with me in, as the criminals tend to ramp it up when I’m not posting. The MSE team will still be updating the website, and providing the weekly email, so pls check them for your MoneySaving fix. See you soon. Take care. Martin
- Jul 21, 20261.8x their median
Got a shock watching Ann Droid with Mrs MSE to suddenly hear the brilliant Diana Morgan say my name in the dialogue! A rather bizarre, but lovely, experience.
- Sep 9, 20241.7x their median
Today's Twitter Poll: Do you like the new soft drinks plastic bottles with 'attached caps' (ie they dont fully come off so remain connected, so they're more difficult to lose)?
- Jul 21, 20261.6x their median
NEWS: Its just been announced that electricity VAT is to be scrapped for six months from 1 October, but will it actually save you money? Martin Lewis instant analysis https://t.co/fdSEhzejhD
- Aug 26, 20261.6x their median
(BAD) NEWS: The @Ofgem Price Cap for Eng, Scot & Wales for the three months starting 1 October is to RISE 3.6%, even when you include the Government's six-month cut to electricity VAT that starts the same day. When the July Cap rose by 12.6% the mitigating fact was that it was only for the low-use summer quarter. Now it will rise 3.6% ON TOP of that, so rates will be nearly 17% higher than they were in April, over the high-use winter period. Prices are the highest they've been since Winter 2023. Here are the new 1 October Price Cap Direct Debit average UK rates (they do vary by region) including VAT when it's charged... • Elec unit rate 26.32p/kWh (was 26.11p) UP 0.8% • Elec standing charge 54.83p/day (was 57.19p) DOWN 4.1% • Gas unit rate 7.97p/kWh (was 7.33p) UP 8.7% • Gas standing charge 29.68p/day (was 29.04p) UP 2.2% It would've been even worse without the electricity VAT cut, as otherwise on 'typical use' it would've been a rise of roughly 6.2%. It also means those who with electricity-only use rather than gas too will see a much lower rise, and some on very low electricity-only usage may see a slight fall, as the electricity Standing Charge has been cut (mainly due to the scrapping of VAT). Ofgem says someone on what it calculates to be 'typical use' would see their equivalent annual cost rise by £60. Yet that’s a bit misleading the Cap only lasts three months and changes again on 1 January and sadly it's currently predicted to rise substantially again then, though that's a bit of crystal-ball gazing. IMPORTANT: The Price Cap only applies to Standard Tariffs… It dictates the maximum Unit Rate and Standing Charges firms can levy on their Standard Variable Tariffs (which around 60% of homes are). Standard tariffs are the default you’re on if you've never switched or your fix deal ended and you did nothing. If you're fixed, or on most special tariffs, you are not on the Price Cap so its change doesn't usually impact what you pay. Q. Why is this happening? The vast majority of the rise is the spike in wholesale rates caused by the Middle East conflict. The October Cap is set on an average of wholesale prices from 19 May to 18 August, and they were high throughout the entire period. Worse, they've kept climbing since, which is why the prediction for January is for it to get even worse. Q. Wasn't scrapping VAT meant to stop this? It was designed to shift some costs off bills and into general taxation, and it does - but it's a drop in the ocean compared to the rise in wholesale rates. Plus it's only VAT on electricity that's gone, which cuts electricity costs by 4.8%, all else being equal, yet all else isn’t equal, hence the overall rise. The VAT scrapping is worth about 2.5% off the Cap, without it, prices would've risen more. Q. What happens to those on fixes? The electricity VAT cut for six months from 1 October applies to all tariffs, so those on fixes will see what they pay for electricity drop too. Otherwise fixes are unaffected by the Price Cap move (until the fix ends, when you're moved by default onto a price-capped standard tariff unless you choose to fix again). Q. Is it time to fix if I'm on the Price Cap? The cheapest fixes are currently 7% less than the current Cap, so roughly 10% less than October's. With the Cap predicted to rise again in January, they look a decent bet. Your cheapest depends on usage and location, so use my whole-of-market by default comparison site https://t.co/JmCK7SggkT which also has a ‘Pick Me A Tariff Tool’ if you’re not good at deciding. Though it's worth noting fixes were quite a bit cheaper about six weeks ago. If, and its a big if, things in the Middle East settle down you may be able to fix at far lower prices in future (equally things could get even worse). So if you're someone who has been on the standard tariff for ages then the safest thing is just to get a cheap fix now (not just any fix, ensure it's as cheap as possible, don't just stick with your own firm). Though if you're a regular fixer who'll monitor the market, there's a chance waiting may turn out to be better. There are other options than fixing too. For lower users, British Gas has a Cap Tracker that matches the Cap rates but knocks £60 off standing charges for a year (plus £20 dual-fuel cashback via MSE). And there are EV tariffs and time-of-use tariffs worth a look.
- Aug 26, 2026
A thought on the political impact of the energy price cap (which we learnt today will rise again on 1 Oct). The energy price cap was originally designed as a backstop: a safety net for people who wouldn't or couldn't engage in energy switching. Sadly since the start of the energy crisis then driven by the Ukraine conflict, it has morphed into, in many ways, the default tariff, as there was a lack of switchable tariffs on offer. Around 65% of households in England, Scotland and Wales are now on it. And while the price cap was a political intervention, it has become a political poisoned chalice. Before the price cap, individual companies announced their own changes, yes there was a herd mentality, but the announcements came spread over weeks, so the impact was more diffuse. Plus people got angry with their individual firm. Now every three months (they should never have changed it from six) we have a single, highly visible piece of tragi-comic pricing theatre... Ofgem announces whether the price cap is going up or down. If it's going up, understandably, people are angry and crucially more of that anger is directed at the regulator and governments rather than firms, as it feels much more like something being done by 'the system' . That inevitably brings more political pressure - and more of the blame ends up landing on politicians.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 831 interactions against 3.3M followers, an engagement rate of 0.025%. Measured over 11 original posts, its engagement rate beats 61% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 153K times each, and 0.544% of those impressions turn into an interaction. That is about 4.64% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 11 posts sampled, 36% carry an image or video, 27% are part of a thread and 27% link out. The account's strongest tracked post pulled 8.5K interactions, about 10x its own typical post.
- What is Martin Lewis's engagement rate on X?
- Martin Lewis (@MartinSLewis) has an engagement rate of 0.025%, based on the median interactions across 11 original posts from the last 30 days against 3,292,295 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.025%, Martin Lewis sits above the 25th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MartinSLewis have real engagement?
- Its engagement rate beats 61% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MartinSLewis post?
- Most posts go out around 08:00 UTC, and Wednesday is its busiest day, at roughly 0.9 posts per day across the measured window.