Malala Yousafzai engagement report
@Malala - 1.8M followers on X
Measured over 5 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 965 interactions against 1.8M followers, an engagement rate of 0.053%. Posts are seen about 88K times each, and 1.10% of those impressions turn into an interaction. That is about 4.83% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 01:00 UTC, and Sunday is the busiest day of the week. Of the 5 posts sampled, 60% carry an image or video and 40% link out. The account's strongest tracked post pulled 56K interactions, about 58x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 5 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #globalnewspod.
Where this sits in the catalog
At 0.053%, Malala Yousafzai sits above the 25th percentile of the 37,071 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 158.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 01:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Feb 28, 202658x their median
They were girls who went to school to learn, with hopes and dreams for their future. Today, their lives were brutally cut short. I am heartbroken and appalled by the U.S. and Israeli strikes on Iran, including reports that a girls’ school in southern Iran was hit, resulting in the injury and death of many girls. The killing of civilians, especially children, is unconscionable, and I condemn it unequivocally. My heart is with the children, families and communities affected by escalation across the region. I stand firmly against violence and the targeting of schools and civilians. I call for the escalation of violence across the region to end. Justice and accountability must follow. All states and parties must uphold their obligations under international law to protect civilians and safeguard schools. Every child deserves to live and learn in peace.
- Jun 23, 202629x their median
Israeli forces have killed over 20,000 children & injured 44,000 more since 7 Oct. 2023, Srinivasan Muralidhar, chair of the @UN Commission of Inquiry on the Occupied Palestinian Territory & Israel, told reporters today. #HRC62 More on their new report ➡️ https://t.co/gK2KhtlgFb https://t.co/ZQGUQkJKxD
- Jan 12, 202621x their median
The protests in Iran cannot be separated from the long-standing, state-imposed restrictions on girls’ and women’s autonomy, in all aspects of public life including education. Iranian girls, like girls everywhere, demand a life with dignity. The people of Iran have long warned about this repression, at great personal risk, and their voices have been silenced for decades. These restrictions exist within a wider system of gendered control shaped by segregation, surveillance, and punishment — one that limits freedom, choice, and safety far beyond the classroom. They demand their voices be heard and the right to determine their political future. That future must be driven by the Iranian people, and include the leadership of Iranian women and girls — not external forces or oppressive regimes. I stand with the people and girls of Iran in their call for freedom and dignity. They deserve to determine their own future.
- Mar 9, 202614x their median
Today at the UN, I spoke about a hard truth: True justice does not defend the humanity of children in one place and ignore it in another. I am devastated for families in Iran whose daughters left for school and did not return home. For parents in Gaza who buried their children beneath the rubble of their classrooms. For Afghan girls living under the brutal Taliban regime for nearly five years. The Taliban have built a system that removes women and girls from education, work and public life. This is gender apartheid, and it is time for the world to recognise it and act to end it. Speeches do not protect girls. But law, accountability and political courage can. https://t.co/CSuwD8Y5lY
- Dec 24, 20259.4x their median
The arrest of Greta Thunberg for peacefully opposing genocide and supporting those on hunger strike is wrongful and disturbing. This is yet another shocking example of the UK’s broad terrorism laws being used to target those exercising their right to freedom of expression and assembly rights. Reports that Palestine Action activists on hunger strike have been hospitalised due to seriously deteriorating health send chills down the spine. The Government should agree to meet their representatives whilst prosecutors must take steps to end this excessively lengthy pre-trial detention.
- Feb 11, 20267.2x their median
Exclusive: The Nobel Committee say they have credible reports that Iranian Nobel laureate Narges Mohammadi has been severely beaten in custody. The allegations are graphic and horrific. Nobel chair Jørgen Frydnes calls it “cruel and inhumane treatment, a blatant violation of international human rights law.”
- Aug 15, 20267.1x their median
We will hold the Taliban accountable for their heinous crimes. We will have justice for Afghan women and girls. We will end gender apartheid. To learn more, follow @EGACampaign and @MalalaFund https://t.co/EWTYRUPPg4
- Dec 12, 20257.1x their median
Norwegian Nobel Committee condemns the brutal arrest of Narges Mohammadi. The Norwegian Nobel Committee is deeply concerned by the brutal arrest of Narges Mohammadi alongside a number of other activists. The Committee calls on the Iranian authorities to immediately clarify Mohammadi’s whereabouts, ensure her safety and integrity, and to release her without conditions. Read the full statement: https://t.co/oEMLYMKJ90
- Feb 2, 20265.7x their median
🇵🇰 PAKISTAN: Amnesty International has issued an Urgent Action calling for the immediate and unconditional release of human rights lawyers Imaan Mazari and Hadi Ali Chattha, each sentenced to 10 years in prison over social media posts labelled “anti-state”. Since their arrest on 23 January, they have been denied access to their families and lawyers. Imaan and Hadi are being punished solely for defending human rights. Their convictions must be quashed. ✊ Stand with Imaan and Hadi. 📢 Raise your voice. 👉 Take action NOW: https://t.co/GSIPYBLnLz #ReleaseImaanAndHadi
- Jan 25, 20264.4x their median
It is deeply disturbing to me that women and civil society activists in Pakistan can be arrested and sentenced to more than ten years in prison over social media posts. This is a violation of fundamental human rights and a clear departure from our Founders’ vision. I stand with Pakistani women activists and the civil society in demanding justice from our laws, institutions and power structures. Justice must flow to the people, especially the most vulnerable and those who stand with them.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 965 interactions against 1.8M followers, an engagement rate of 0.053%. Posts are seen about 88K times each, and 1.10% of those impressions turn into an interaction. That is about 4.83% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 01:00 UTC, and Sunday is the busiest day of the week. Of the 5 posts sampled, 60% carry an image or video and 40% link out. The account's strongest tracked post pulled 56K interactions, about 58x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Malala Yousafzai's engagement rate on X?
- Malala Yousafzai (@Malala) has an engagement rate of 0.053%, based on the median interactions across 5 original posts from the last 30 days against 1,818,670 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.053%, Malala Yousafzai sits above the 25th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Malala have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Malala post?
- Most posts go out around 01:00 UTC, and Sunday is its busiest day, at roughly 0.23 posts per day across the measured window.