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Cash App engagement report

@CashApp - 2.0M followers on X

Measured over 14 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.012%
of 2.0M followers
Per impression
0.193%
122K views on a typical post
Reach
6.05%
of its followers see a post
Typical post
235
interactions (median)
Saved
0.011%
13 bookmarks on a typical post
Posting rate
1.27/day
active 50% of days
Peak time
18:00 UTC
Tuesday

A typical post picks up 235 interactions against 2.0M followers, an engagement rate of 0.012%. Measured over 14 original posts, its engagement rate beats 48% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 122K times each, and 0.193% of those impressions turn into an interaction. That is about 6.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 18:00 UTC, and Tuesday is the busiest day of the week. Of the 14 posts sampled, 57% carry an image or video, 29% are part of a thread and 29% link out. The account's strongest tracked post pulled 1.4K interactions, about 5.8x its own typical post.

Measured over 14 original posts from a 30-day window, last computed on September 1, 2026.

Compared with accounts its own size

Cash App's engagement rate beats 48% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 19% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.012%, Cash App sits above the 10th percentile of the 36,759 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.4%
Engagement rate as a share of followers, across the 36,759 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,964 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%54K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-3%95K
14:00 UTC-4%98K
15:00 UTC-2%101K
16:00 UTC-4%99K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%75K
21:00 UTC-1%66K
22:00 UTC-2%58K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%232K
Monday0%290K
Tuesday-2%281K
Wednesday-1%252K
Thursday-2%245K
Friday-3%254K
Saturday+3%228K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 10, 20265.8x their median

    you asked for pink. we heard black heart with flames. order now in Cash App ↓ https://t.co/GN4zOWGagL

    92214525057675K viewsView on X
  • Jul 9, 20265.4x their median

    light a 🕯️ & sign up for Cash App Tags notifs 🕯 🕯 🕯 🕯 🕯 🕯 7/10 🕯 🕯 🕯 🕯 🕯 🕯

    8248335112207K viewsView on X
  • Jul 17, 20263.8x their median

    receiving a ✨ styled Cash App payment makes me want to say – https://t.co/ujq261PVFv

    5325929117156K viewsView on X
  • Aug 5, 20263.6x their median

    what's the best thing you bought this summer under $50. go

    3362945536198K viewsView on X
  • Aug 21, 20263.1x their median

    summer may be ending but iced coffee season lives on

    5027014224115K viewsView on X
  • Jul 31, 20262.5x their median

    summer fridays when your direct deposit hits the same day >>>>

    404351478142K viewsView on X
  • Aug 10, 20262.5x their median

    the fastest way to strengthen a friendship is to ask someone to pay you back

    3954013119128K viewsView on X
  • Jul 24, 20262.2x their median

    Philllllly how are we feeling

    302301738128K viewsView on X
  • Jul 28, 20262.2x their median

    you: i'm saving this month also you: *add to cart at 2 am*

    3484110414141K viewsView on X
  • Jul 13, 20262.0x their median

    you're now free to pull out your Cash App Card and say gooooooooooooooooal. soccer stamps are here. https://t.co/Jpp4MUojPu

    325401008275K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 235 interactions against 2.0M followers, an engagement rate of 0.012%. Measured over 14 original posts, its engagement rate beats 48% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 122K times each, and 0.193% of those impressions turn into an interaction. That is about 6.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 18:00 UTC, and Tuesday is the busiest day of the week. Of the 14 posts sampled, 57% carry an image or video, 29% are part of a thread and 29% link out. The account's strongest tracked post pulled 1.4K interactions, about 5.8x its own typical post.

What is Cash App's engagement rate on X?
Cash App (@CashApp) has an engagement rate of 0.012%, based on the median interactions across 14 original posts from the last 30 days against 2,008,249 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.012%, Cash App sits above the 10th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @CashApp have real engagement?
Its engagement rate beats 48% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @CashApp post?
Most posts go out around 18:00 UTC, and Tuesday is its busiest day, at roughly 1.27 posts per day across the measured window.

Keep going

Cash App (@CashApp) Engagement Rate - 0.012% | PlayerSells